"Carl von Clauswicz used to hire Prussian officers for intelligence and laziness. You should hire salespeople for the same reasons. Minimum effort and minimum loss of life" - Marcus Cauchi

#MikeSimmons believes sales is a thinking process. You need to apply your mind if you are to compete in today's fast moving marketplace, where your buyers have the sum total of all human knowledge available to them at the click of a mouse and a few keystrokes.

We discuss what top sales producers do that average and weak performers fail to do. We explore what management needs to do to help get the best out of their salespeople and why you need to stop thinking of sales as a dark art and treat it more like the science it is.

Consider these questions:

1. When was the last time you hear a genuinely original objection?

Odds are, your answers were either never or a very long time ago. So all of that can be planned for, prepared for, so if and when something truly unique hits you, you have the breathing space to think clearly

• simmons_m

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If you want to get a bit of an arse kicking and jump on a 1 to 1 with me you can do that via https://calendly.com/marcuscauchi/linkedin-discovery-call

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#TheInquisitorPodcast

Podbean: marcuscauchi.podbean.com

Spotify:  https://open.spotify.com/show/7C3pmVfHbwu84oZCqUQq81

Apple: https://podcasts.apple.com/gb/podcast/welcome-to-theinquisitor-podcast/id1341867086

The #ScaleupsAndHypergrowthPodcast

Podbean: scaleupsandhypergrowth.podbean.com

Spotify: https://open.spotify.com/show/3t0Gge9e5XaB8REaqkiQ6u

Apple: https://podcasts.apple.com/gb/podcast/scaleups-and-hypergrowth-podcast/id1508754065