Are you asking yourself, “why am I not getting sales even though I’m working hard and create content consistently?”
You’re in luck! In today’s video, I’m sharing why you may not be getting sales even though you post often and create great content.
Ready to sell your online services consistently without needing a large audience, needing to post every day, or lower your rates? Check my FREE training here: https://www.breonnaqueen.com/free-training/
Learn more about how I can help you at www.BreonnaQueen.com and let’s stay connected via IG @BreonnaQueen and YouTube @Breonna Queen Business
Watch the video:
Check out the podcast transcription:
– A common misconception
is you have to create educational content
and how to content to get more clients.
And that simply is not true,
especially if you have a
offer that is over $1000,
any kind of four figure offer,
educational and how to content
will not get you more clients
and when I get you more sales.
Let’s talk about it.
But first, hey, my name is Breonna Queen,
I help service-based entrepreneurs
generate consistent sales,
selling their service with ease.
So in today’s video,
we are talking about why
that educational content,
why those how to videos will
not bring you in more clients
they will not bring all the
boys and the girls to the yard.
Let’s go ahead and let’s get into it.
So let me just say
educational content is great.
Educational content is needed.
Educational content, how to content
where you’re literally sharing tips
and strategies and stuff of that nature.
There’s a place for it
in marketing, right?
Educational content,
honestly, it’s really good
at bringing people into your pipeline.
Very good at lead generation.
If you are focusing on
YouTube, for example
how to videos, educational
videos, those do really well.
They rank really well, and they
will let people to find you
because generally people are typing how to
on YouTube and how to Google.
So educational content is great.
There’s nothing wrong with it.
There is a place for it
especially when you are trying to attract
new leads and lead generation.
But the issue is when you only
create educational content,
you only create how to content,
trying to sell your high ticket offer,
your high ticket service.
Educational content is great
at selling low ticket stuff.
You know, if you have a $47
product or a $97 product
something that it doesn’t
take a lot of brain energy to
want to purchase, then
yeah, you could probably
sell your $47 ebook creating
educational content.
It’s a very low ticket offer.
However, if you’re trying
to sell your $5,000
coaching program, then how
to and educational videos
they will not really move the needle.
So let’s go more into that.
So I believe in the content funnel
and students inside of my
program, Uncomplicated Sales,
they learn more about this.
I go more in depth inside my program
but the content funnel is
attract, nurture, and convert.
Attract with getting new
people into your pipeline.
This is the lead generation.
This is where people are discovering you.
They’re looking for a problem.
Maybe they don’t even
know they have a problem
and they discover you.
So that’s all about attract,
attracting your ideal clients.
Then the second phase called nurture
or I like to call it connect.