So you’re ready to start being a content creator but perhaps you’re wondering which THING to actually create content on?
You’ve heard podcasting is hot.
You’ve heard YouTube was great.
Perhaps, you’re being told blogging is where it’s at.
So now you’re wondering… which medium should you start?
With so many options, it’s easy to feel overwhelmed so I’m sharing some pros and cons to decide if you should start a podcast, YouTube channel, or blog right now.
Should You Blog, Podcast, or YouTube?
Watch the video version here: Start a podcast, YouTube channel, or blog?
When deciding which type of content is best for you there are a few factors you want to consider such as:
1. What fits BEST for you?
Do you have a way with words that moves people? Are you super animated with your actions and expressions? Do you love to talk? Certain qualities will align with certain mediums better.
2. Which interests you the most?
Does the thought of being on videos give you hives? If so, blogging or podcast may be better for you for obvious reasons.
Perhaps you enjoy listening to podcasts and do it frequently? Then podcasting may be a better route for you to take.
Think about which medium aligns with your interest but be careful not to confuse skills with interest. You may not be that skilled at creating videos BUT if being on video interest you then definitely look into it.
3. Which medium is best for the content you are creating?
What medium will work best for the content you are creating? For example, if you’re sharing interior decorating then blogging or videos may be a better medium since its visual. On the other hand, if you’re a comedian then starting a YouTube channel or podcast would probably be best since it focuses on the audio aspect.
Think about which medium will benefit your type of content the best.
Blogging
If anyone tells you that blogging is dead they are either seriously misinformed or trying to keep all the blogging-money to themselves.
Blogging is still profitable and a great medium to choose if you enjoy writing.
Unlike creating a podcast or recording a YouTube video, you don’t have to spend a lot of money on equipment such as a camera or microphone. The only expense you truly have to get your blog up and running is a web hosting domain. Check out my step by step guide to starting a profitable blog.
However, there are a lot of blogs so it does take time to build your blog up to where it’s making money and bringing in traffic.
Also, gone are the days of writing blog posts like a dear diary page. If you want to make money with your blog then you will need to create blog posts that are geared towards helping the reader.
Pros to blogging:
* It’s a low-cost investment compared to YouTube and podcasting
* You can update old blog post allowing you to create content that never expires
* It’s profitable in a bunch of different ways
* Can help establish you as an expert in a field
Cons to blogging
* It’s time-consuming and can take a longer time to grow VS other mediums
* Not as personal as YouTube or Podcasting where you can hear and/or see the individual which helps to build a better connection with your audience
* It can take a while to make money from your blog