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Transcription:
Your skills will not sell themselves. if you’re an entrepreneur, it’s not enough to just be great in your field. you have to be able to sell your service so that you can profit, people can’t hire you if they don’t know you exist.
What’s up guys? it’s your girl, breonna queen, and I help service based entrepreneurs get to the money so they can sell their services consistently. today we are talking about something I used to hate, hate hate but now I love dearly and that is sales and marketing.
I think sales and marketing gets a bad rap right? because there are people who sell in a very bad way, they’re manipulative, you know they are annoying.
You know they just people who like sliding in your d. m. trying to sell you stuff you didn’t even ask for it. like I feel like sales and marketing gets a bad rap but selling is not a bad thing, selling is a good thing and I honestly feel selling saves lives so when it comes to sales and marketing, sales and marketing does not have to be sleazy, doesn’t have to be gross.
Doesn’t have to be scary. doesn’t have to be negative. especially as an entrepreneur, you have to learn to sell your offer, you have to learn to market because again, people can’t buy what they don’t know &
Doesn’t exist. nobody likes to be pitched to. I personally, I don’t like to be pitched to. I hate it and selling may be scary to you because maybe you’ve been pitched to, maybe you have felt like sales can be scammy or maybe you’ve had someone who was trying to sell to you and you felt like you was just a number, right? like they didn’t care about you as a person, they just wanted your money.
So maybe you feel like sales is unnatural or icky or you don’t want to be the kind of person who sells and you’re manipulating people or your aggravating people or annoying people.
I get that, but sales does not have to be that way. in today’s video, i’m going to share with you guys some, some tips for selling and why I love sales because I feel like sales is transformational, it allows you to transform others lives.
So contrary to popular belief, selling doesn’t have to be bothersome. selling is helping people, like you’re truly helping someone when you sell, let’s say there’s someone in the world, right? and their hair is breaking off and it’s breaking off and it’s dry brittle and they’ve tried everything, they’ve read all the books, you know, they’ve done everything they possibly can to help their hair, but their hair just keeps breaking off and they’re just like at their wits end.
They’re like, oh my gosh, like I just don’t understand why my hair is breaking off this bad. they are struggling.
They are suffering. here comes you, you are a beautician who focuses on dry and brittle hair. by selling your offer, this person discovers you.
And they’re like, oh my gosh, I didn’t even realize that this was an option for me. I didn’t even realize there was a specialist who specialized in my dry brittle, you know, 4c hair and they’re excited.
You’re helping someone who thought that one, either a. the problem didn’t exist or b. that there wasn’t someone to help solve their problem. you’re helping someone by selling your service, you’re helping someone to overcome a problem.
A hurdle, a pain point,