Cash is cash, right? Nope. Not all cash is created equal. We've been told that “Cash is King”, but what if some types cash flow were better than others. There is cash flow that can grow your business and cash flow that can sustain your business. And knowing the difference can be the difference of being in business or going out of business. If this is the first time you've heard about internal vs external cash flow, this is the perfect episode for you to learn this critical factor in your business. And if you're already familiar with internal vs external cash flow, this episode will deepen your understanding.

Why can't I sell? We hear this question a lot. There are multiple reasons your business could be struggling with more sales, but the first thing to check is identifying a market demand. If your customers don't want what you sell it doesn't matter how artfully you advertise it to them. Imagine if I was trying to sell you tap water and so I put it on sale on social media. You still wouldn't buy it. But if I change my product from tap water to pure mountain spring water, suddenly there could be a demand. Want to learn more? Join us for our episode on Identifying a Market Demand.

Welcome to our current events section of our new format. We like to call it News and Noteworthy.

This quick tip is that now is the time to look at increasing your company's cash balance. Tune in to find out why.

Welcome to our new podcast format for 2021! We've got some exciting new content and we'll tell you all about it in this short segment.

We all want to sell more. But in an effort to drive sales are you making poor business decisions? Did you jump in, hoping everything would work out, only to find you don't have a plan for success? If you're struggling with understanding the difference between selling now or waiting for the perfect opportunity, this episode is for you. We will walk you through how and when to start selling to have the biggest chance for success.

There are a few positions that are required for every company. An accountant, finance manager, or CFO is one of those required positions. But how do you find the Perfect CFO? Is there the ideal person just waiting for you to bring them on to your team? This position is too important to screw up, but unfortunately it gets screwed up often. This is a position that can literally “make or break” a company. So if you want to know how to get the right CFO for your business tune into our episode of The Perfect CFO.

It's hard to stay focused on what's most important in your business. This is a challenge that isn't new. Staying focused is something everyone struggles with. But those who are focused find great success in their business. This week's episode is all about staying focused and understanding the pitfalls that constantly distract us. We discuss what you should focus on and understanding when you aren't focused. This is a must catch episode for all of us.

This week's episode is an interview with Marketing Influencer Anthony Gaenzle. Anthony is a small business digital marketing expert and this is one of our best episodes on understanding digital marketing for your small business.

You can connect with Anthony Gaenzle via:

https://twitter.com/AnthonyGaenzle

If Cash is King, how much cash does your business need to enjoy that royalty status? Everyone talks about how important cash is in a small business, but few entrepreneurs take the time to really understand their cash position. Fewer still will be able to know how much cash they actually need to operate their business. Far too many businesses don't have enough cash in their business and just keep moving forward hoping that nothing bad will happen to them. They operate unprepared and don't even know it. And many other businesses mistakenly assume that more cash is always better. They hold too much cash in reserve which actually slows growth and ultimately makes their business less competitive. The correct amount of cash is known as your Targeted Cash Balance. To learn about this amazing yet simple tool, join us for this week's episode.