#PaulLloyd has been involved in #channelsales for the past 35 years. He's made a lot of mistakes along the way. Failure is your best teacher - your own and the failures of others. Paul has developed a lot of scar tissue in that time, seen fads come and go and has learned that success in #partnerships happens when you have to focus on doing the basics well, consistently, over time and meaning them.

He's worked in #VAR, #MSP, #Disti / #Distribution and #ITVendor. He's worked in small and medium operators, #scaleups, #startups and #turnarounds.

Like me, his experience has made him suitably cynical and jaded because he sees so many acts of stupidity, self-sabotage and selfishness in the channel. We discuss some of them in detail

* Why #DealRegistration is a bad thing for smaller partners and for customers

* Why #partners suffer from vendor fatigue and frustration

* Why partners aren't loyal

* Why cultural lack of awareness kill opportunities and damages trust

Paul has built a software vendor's channel sales into the £multi-millions by working with fewer partners, understanding what they want to achieve and helping them achieve it and supporting them to meet their own goals and objectives. He's built an MSP from virtually the ground floor to £90m per annum.

He pulls no punches, speaks directly to what's wrong, what works, what doesn't.

Well worth an hour of your time.

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You can contact Paul at #Sellerly via linkedin.com/in/plloyd

Or phone 07764 247444 (Mobile)Or email [email protected] Twitter paullloyd1- -If you want to be a guest or have someone you believe would be a great guest for me to interview, please email me at [email protected] with "Guest: Podcast" in the subject lineIf you'd like to come along and crash-a-class as my guest, no charge, email me with "Crash a Class" in the subject lineAnd if you have a burning question about the channel sales, sales management, sales, hiring salespeople or enterprise sales, call me on 07515 937221.