Lee2B

Lee2B

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Lee2B episodes

  • The Art of SEO with Bianca Anderson.

    With a background spanning both in-house and agency SEO, Bianca has become a driving force of innovation at HubSpot!

    Her approach is both humble and impactful, navigating significant algorithm changes with ease and spearheading the creation of HubSpot's EEAT Playbook. In her role as Project Manager of the Blog Insights Report, Bianca plays a pivotal role, influencing 90% of all published or updated blog content. Beyond projects, she leads training initiatives and facilitates team scalability with an authentic passion that sets her apart.

    Plus, Bianca and I used to be coworkers, so get ready for an extra fun episode of Lee2B

    38 min
  • How 2 Be a B2B Homie with Jared Robin

    Lee talks with a leader in the GTM B2B community spaces, Jared Robin, co-founder of RevGenius!

    Jared is your go-to guy for all things community-building and business scaling. With RevGenius skyrocketing from 0 to 40k members in just three years, Jared's journey is a testament to his knack for fostering growth.

    Join us as we unravel the secrets to his success and explore the dynamic intersection of sales, marketing, and community empowerment!

    49 min
  • How to Tell Your Story with Vicky Quinn Fraser

    Ever thought about writing your own nonfiction or B2B book?

    Today, we’re stepping into the vibrant world of Moxie Books with Vicky Quinn Fraser, who is a master in turning creativity into captivating books. Creator of the MicroBook Magic program, Vicky has woven her magic through five books, ghostwritten over 20, and empowered countless individuals to share their stories.

    Beyond the written word, catch Vicky swinging on a trapeze, choreographing dance routines, and mastering the art of pole dancing.

    Get ready for an engaging conversation about how to tell your story, the essence of writing, and a whole lot more with Vicky  Lee2B

    44 min
  • Recruiting Revealed with James Hudson

    This is a great episode for job seekers because we’re diving into the world of talent acquisition with a true industry veteran: James Hudson. 

    James has over two decades of experience leading Talent Acquisition teams at iconic brands including Nike, Levi's, and Forever 21, as well as hyper growth startups.

    You can catch James articles on Forbes and check out his Ultimate Guide for Job Seekers!

    41 min
  • Science the Ish Out of Sales with Ashleigh Early

    Lee chats with Ashleigh Early, a sales & growth advisor + all around amazing person

    From roles with big players like Okta and Mattermark to working with startups, Ashleigh brings a wealth of sales knowledge.

    Ashleigh's coaching isn't just about hitting quotas; it's a journey to your fullest potential. She creates a "safe place" for creativity, honesty, and skill growth, ensuring clients reach new heights.

    49 min
  • How Sellers Need to Adapt with Dr. Jim Kanichirayil

    Happy New Year everyone!

    We're back for 2024 starting off with Dr. Jim Kanichirayil.

    Bucking the trend of conventional sales approaches, Jim has consistently explored innovative ways to seamlessly integrate the selling and buying processes throughout his career. Nestled in the heart HR Tech, his expertise spans the entire employee and talent life cycle, with a keen focus on retention and turnover, backed by a doctoral research endeavor. From playing a pivotal role in launching products to reshaping markets, Jim's journey includes transforming a zero-client, zero-revenue scenario into an $8 million a year IT staffing business.

    52 min
  • Solving B2B Puzzles with Cory Burnsed

    We have Cory in the house! That's Cory Burnsed, Enterprise Architect at Adobe and a MarTech master. He has been weaving his expertise through the intricate landscapes of Marketo, IBM's BlueWolf, Verticurl, and now Adobe.

    Tune in for an episode on Marketo, puzzle solving, Martech, music, conspiracy theories, and more!

    45 min
  • Turning Content into Revenue with Lindsay McGuire

    Tips on content marketing, events, and more? Yes please!

    Tune in to hear Lee dig into content marketing that works with Lindsay McGuire, Associate Director of Content and Campaigns at Goldcast, which empowers you to create captivating events distribute, and ultimately help you create and close more deals.

    54 min
  • How to Become a Solopreneur with Nick Lafferty

    Considering going out on your own? Already freelancing? This episode is for you!

    Lee talks with Nick Lafferty, whose career history includes marketing success at fast-growing startups like Loom. In May 2023, he bid farewell to the 9-to-5 grind, launching a growth marketing consulting practice that skyrocketed to over $30k/month in just six months. Nick spills all the deets in his "Early Exit Club" newsletter, sharing monthly insights on earnings, client strategies, and pricing hacks.

    47 min

About Lee2B

From the publisher's feed

Join Lee for fun conversations with the brightest and funniest minds in the B2B industry. Lee2B is meant to feel like you're pulling up a chair to eavesdrop on your group of friends - if your friends happen to be B2B marketers, salespeople, and founders who don’t hold back.