Legal Marketing Flow

Chad Hinkle, Director of Marketing at Nifty Marketing, teaches us some simple steps to start using Google My Business.

Google My Business is your new home page. We're going to start with some simple things you can do to your Google My Business page to help you stand out from your competitors.

In Google My Business, you are ranking for a reason.  Google has a set of values that they're looking at called web vitals. These vitals help determine where Google will rank you.

The first thing you want to do is claim you Google my Business page if you haven't already. Chad walks us through how to claim your page.

After you claim your page, keep an eye out in your mail for the postcard from Google!

Chad's second recommendation is that we focus on making sure all our page data is highly accurate.

It becomes infinitely more important in a smaller city or a smaller county that you have claimed your page and ensured your information's accuracy because the competition's less, and there are fewer hurdles for you to win that bottom line.

Chad also recommends that you respond to every review, particularly any negative reviews. When you don't respond to a negative review, it looks like you don't care.

Keep in mind that reviews can happen at any point in your process in your law firm. It doesn't have to be at the end.

What You Will Learn in this Episode

• Where should you start with SEO for your law firm
• What are "web vitals," and why they're important
• How to increase your Google My Business Reviews
• How to claim your Google My Business Page
• Why you should respond to bad reviews

We are teaching every single Wednesday in our private Legal Marketing FLOW Facebook group. Join us!

Links and Resources

Nifty Marketing

Bitly.com

Whitespark Google Review Link Generator

https://www.legalmarketingflow.com/

https://www.facebook.com/LegalMarketingFlow

https://www.linkedin.com/in/roslyndrotar/

https://www.linkedin.com/in/molly-hall/

Victoria Collier opened up her law firm straight out of law school. She created a niche within that niche by being the very first to teach veteran benefits for seniors to elder law attorneys across the nation.

Her mission has always been to help people live the highest quality of life without emotional or physical pain.

Today, she coaches attorneys on positioning their firms to either support its owner the right way or allow the owner to sell it and feel good walking away from it.

If you're not working to make yourself happy, then what is it for? Because you can't make other people happy.

Victoria started designing her law firm in such a way that it could support her financially and emotionally and in a way that she could get some of her time back. It's a problem if your firm can't earn money while you're gone.

You've got to be intentional about designing your law firm to support the lifestyle you want, or it's easy to get caught up in the hustle and the grind.

Not everybody wants to grow. Victoria hears more and more from lawyers between the age of 50 and 55 that they are tired. Sometimes they just want their firms to feel and be different.

Keep in mind that you don't have to grow. You can go.

What You Will Learn in this Episode

• The two ways you can walk away happy
• Why living a nice lifestyle doesn't mean that you're actually living the life you want
• Why you have to set your firm up to function without you
• How to recognize signs that you're ready to walk away
• Why you need a coach that helps you get what you need, not just what the business needs

We are teaching every single Wednesday in our private Legal Marketing FLOW Facebook group. Join us!

Links and Resources

https://walkawayhappybusinesscoach.com/

https://www.legalmarketingflow.com/

https://www.facebook.com/LegalMarketingFlow

https://www.linkedin.com/in/roslyndrotar/

https://www.linkedin.com/in/molly-hall/

Learn how to use a stack at the end of your workshop or webinar to create sales. Don't love your services and your offer so much that you forget to sell them. Your service is not going to sell itself.

The stack helps you transition from teaching into selling during your webinar or workshop.

We've found that attorneys will spend a tremendous amount of time preparing material to educate potential clients. The critical piece that they are leaving out is the close.

What is your call to action? What do you want this person to do next? You've got to build this into your workshops. Stop treating your close like an afterthought.

It is your responsibility to make it crystal clear what people need to do to work with you. You have to outline the process and the value you create clearly.

The stack is your opportunity to create additional value in the mind of your attendees.

It's is a framework that works.

We are challenging you to offer a webinar with a stack and offer the same webinar without a stack. Track your conversion rates and let us know!

What You Will Learn in this Episode

• What is a stack?
• Why do you need a stack?
• How to create a stack of offers that shows your value
• How to structure your workshop to include your stack
• How to remove risk in your client's mind

We are teaching every single Wednesday in our private Legal Marketing FLOW Facebook group. Join us!

Links and Resources

https://www.legalmarketingflow.com/

https://www.facebook.com/LegalMarketingFlow

https://www.linkedin.com/in/roslyndrotar/

https://www.linkedin.com/in/molly-hall/

Google Local Service Ads (LSAs) are now available for professional services. LSAs have been around for a while in-home services to make it easier to find home services providers near you. Google has now opened this up to professional service providers.

If you're ready to get more leads to grow your business, get started with LSAs right now. Take advantage of the opportunity to start doing this before your local competitors.

Google requires an extensive screening process to I've you the green checkmark. That little green checkmark is an added boost of credibility with potential clients.

We preach a holistic marketing approach. You want to show up in Google LSAs. This is an effective way to leverage your PPC campaigns and reviews.

What You Will Learn in this Episode

• What is a local service ad (LSA)
• How to start the Google screening process for certification
• Why you want that green checkmark certification
• How LSAs can increase your leads

We are teaching every single Wednesday in our private Legal Marketing FLOW Facebook group. Join us!

Links and Resources

https://www.legalmarketingflow.com/

https://www.facebook.com/LegalMarketingFlow

https://www.linkedin.com/in/roslyndrotar/

https://www.linkedin.com/in/molly-hall/

Are you on Clubhouse? Attorney Mariam Tsaturyan has used Clubhouse to generate 60% of her law firm leads. She's going to tell how she uses the Clubhouse app to generate leads and make connections.

Clubhouse is an audio-chat iPhone app. It is not currently available for Android devices.

It's sort of like a social platform, but instead of writing to each other, you talk to each other in rooms that moderators host. Clubhouse is still very new, so there is a lot of potential.

In addition to generating leads, being active on Clubhouse has also helped Mariam grow her Instagram account by over 200 followers, get invited to be on multiple podcasts, and grow her e-mail list.

In this episode, Mariam walks us through her step-by-step relationship-building process that starts with Clubhouse. You've got to have a process and be intentional with how you're using your time, or you're just wasting it.

Optimizing your bio in Clubhouse is critical to your success. Be strategic with the keywords you're using.

You also want to be very clear and concise with how people can contact you because they can't send you direct messages on Clubhouse.

Are you ready to join Clubhouse?

What You Will Learn in this Episode

• How to be strategic with your time on Clubhouse
• How to set Clubhouse alerts for individual accounts
• Why you need to optimize your Clubhouse bio
• How to start building relationships with people in the rooms
• How Clubhouse changed her Instagram strategy

We are teaching every single Wednesday in our private Legal Marketing FLOW Facebook group. Join us!

Links and Resources

https://mariamatlaw.com/

https://sociatap.com/mariamatlaw/

https://sociatap.com/

https://www.legalmarketingflow.com/

https://www.facebook.com/LegalMarketingFlow

https://www.linkedin.com/in/roslyndrotar/

https://www.linkedin.com/in/molly-hall/

What is a local service ad (LSA)? How is it different from Google Ads? How is Pay Per Lead different from Pay Per Click?

One of the biggest pitfalls for most attorneys regarding Google and ads is that they don't know the right questions to ask.

Chad Henkel from Nifty Marketing is here to answer some of those questions, teach us about Local Service Ads (LSA) from Google, and why now is the perfect time to start using Google LSAs.

Chad shares insight into the setup process to use Google LSAs.

The foundation of all marketing decisions should be your goals. What is the next step you want your potential client to take when they see your ad?

You need to have a follow-up process in place for the leads coming in, and you also need to know your current cost per acquisition.

Did you know that Google My Business is essentially becoming like the home page for many law firms from an internet marketing perspective? You can almost do anything from the Google page. You can find directions, phone calls, read reviews, and learn about the law firm by clicking on the pictures.

Chad also educates us on the power of Google reviews and why your business needs them.

What You Will Learn in this Episode

• What are Local Service Ads (LSAs)
• Why need a process in place for lead follow-up
• The difference between Pay Per Click and Pay Per Lead
• Four questions you need to be asking right now
• Why you need to understand your cost per acquisition

We are teaching every single Wednesday in our private Legal Marketing FLOW Facebook group. Join us!

Links and Resources

[email protected]

bitly.com/lsacalc

https://niftymarketing.com/

https://www.legalmarketingflow.com/

https://www.facebook.com/LegalMarketingFlow

https://www.linkedin.com/in/roslyndrotar/

https://www.linkedin.com/in/molly-hall/

Your clients are online. There's no excuse for not offering online educational workshops to prospective clients. These are an easy way to bring new people through your virtual doors every month.

We like using the term "workshop" because it communicates to the prospective client that it will be an interactive session to work through the material they are learning with the facilitator.

Using a pre-recorded workshops and delivering it using a platform like Zoom Webinar is a simple way to get started. It's also less stressful than teaching live on Facebook or Instagram.

Our recommendation is to start small, make it simple, and do it consistently. Pick a date that gives you about three weeks to prepare your workshop and market it.

Be intentional with how you structure your workshop. Know what that next step is you want your prospect to take. Give them a deadline and a clear call to action.

The more workshops you do, the more comfortable you become delivering the content. Your workshops will start to take on a personality of their own.

What You Will Learn in this Episode

• The benefits of starting with a pre-recorded workshop
• Why you need a deadline and a clear call to action
• How to name your One Time Offer
• Why you should have an assistant run the workshop with you
• How to structure your workshop to get prospects to take the next step

We are teaching every single Wednesday in our private Legal Marketing FLOW Facebook group. Join us!

Links and Resources

https://www.legalmarketingflow.com/

https://www.facebook.com/LegalMarketingFlow

https://www.linkedin.com/in/roslyndrotar/

https://www.linkedin.com/in/molly-hall/

How will Apple's iOs 14 update affect your legal marketing ads?

In June of 2020, Apple announced an upcoming change to its iOS 14 iPhone and iPad operating system. Users will now get a prompt asking whether they are willing to allow the app to track their behavior.

How will this change impact your legal marketing strategy? We really won't know until mid-2021 when we can look at analytics and measure what is happening.

We do know that it will impact Facebook's ability to track and give useful data that digital marketers rely on for advertising.

We know that putting all of your eggs in Facebook marketing to generate new leads is not a reliable strategy because the ability to serve up ads to your ideal client avatar is going away.

You need a marketing plan in place right now that is diversified and includes developing relationships organically with new clients, referral partners, community outreach, and growing your database.

We are sharing some ways to lessen the impact in this episode.

What You Will Learn in this Episode

• How these changes will impact third party social media apps
• Why you need to make sure you have a consistent organic marketing strategy in place
• Why building your database now is more important than ever
• How your email list can still help you market on Facebook
• How these changes impact new lead generation

We are teaching every single Wednesday in our private Legal Marketing FLOW Facebook group. Join us!

Links and Resources

https://www.legalmarketingflow.com/

https://www.facebook.com/LegalMarketingFlow

https://www.linkedin.com/in/roslyndrotar/

https://www.linkedin.com/in/molly-hall/

Robyn Sechler joins us to discuss how she created a value-add product for estate planning and elder law clients.

Our conversation touches on the importance of how recording and tracking memories can benefit you and your clients. Through her touching story, we learn how Robyn came about this impactful idea.

What are your family's values? Are they heirlooms? 

Whenever a family member passes away, some valuables must be distributed amongst the bereaved. By implementing Robyn's system, there is no more argument about grandma's pictures, but dialogue as to who gets what from grandma herself.

Robyn organizationally digitizes memories that way, everyone in the family can experience the past times of being with a loved one by helping families to secure, store, share, and organize family photos. 

What You Will Learn in This Episode

• How the digital age can help your estate planning 
• Marketing strategies for the value you can provide your clients
• Ways to create value in your practice that help clients
• How to turn your client's stories into memories
• How to add annual maintenance programs to your law firm or business

Links and Resources

https://www.legalmarketingflow.com/

https://www.facebook.com/LegalMarketingFlow

https://www.linkedin.com/in/roslyndrotar/

https://www.linkedin.com/in/molly-hall/

About Our Guest

Robyn Sechler is a loving wife and mother of three. Twelve years after her father had passed, she found a recording of their conversation. It changed her life forever. Robyn dedicates her life to helping families secure, store, share, and organize family photos.

Robin's website

https://securingmemories.com/

Securing Memories Facebook

https://www.facebook.com/SecuringMemoriesToday/

Securing Memories LinkedIn

https://www.linkedin.com/in/securing-memories-1423921b8/

Tim Sechler's Law Firm

https://www.sechlerlawfirm.com/

How do you balance making money with doing the things that make the money? This is the big question we are exploring in this episode.

Nicole Wipp is a successful estate planning attorney who spends her time between Michigan and Hawaii. She is also a business coach with an entrepreneurial spirit.

Nicole is here to share how she and her team created a foolproof process for submitting a successful nursing home Medicaid application. This product is specifically for elder law attorneys or estate planning attorneys that want to incorporate elder law services.

Nicole recognized the need for this product because the application process is fraught with fear for attorneys because there's potential for doing something wrong and causing irreparable harm to the client.

This is not Nicole's first rodeo when it comes to launching a product. She has learned that the more competent you are, the more you typically struggle with execution to launch the product because you're second-guessing yourself. The only thing stopping you is you because you think you need to know more or do more.

Stop second-guessing yourself and get out of your way. Start small and build from there.

What You Will Learn in this Episode

• How to productize your knowledge
• Why process is such an integral part of success
• How to build your marketing message from conversations with your ideal customer avatar
• How to move from an idea to execution of the idea
• How to create accountability through establishing processes

We are teaching every single Wednesday in our private Legal Marketing FLOW Facebook group. Join us!

Links and Resources

https://www.nicolewipp.com/

https://www.miestatelawyer.com/

https://www.linkedin.com/in/nicolewipp/

https://www.legalmarketingflow.com/

https://www.facebook.com/LegalMarketingFlow

https://www.linkedin.com/in/roslyndrotar/

https://www.linkedin.com/in/molly-hall/