Are you having trouble with your business's social and digital marketing?

Are you not getting the traffic you initially wanted with your law firm's page?

In this episode, Roslyn guides you with four important ways that will help your law firm be able to retarget the traffic you desire. She also touches down on how you can connect with your audience through education.

She explains what it is to educate to motivate and how doing so can be an effective tool for making that connection with your audience. It will also help direct you, and your firm, to retarget that social media engagement.

Roslyn unfolds the analytics behind posting a graphic and why that can be the most beneficial.

When you post text, what type of data should you be receiving back in order to enhance your social strategy? By the end of this episode, you will learn how to gather significant data, and in return, help get you and your law firm get back on the social media map.

What You Will Learn in This Episode

• How to start a social campaign
• Four ways of re-targeting traffic
• The importance of posting a video on your page versus text
• Knowing when your audience is online
• Why building trust with your audience is significant on social media!

Links and Resources

https://www.legalmarketingflow.com/

https://www.facebook.com/LegalMarketingFlow

https://www.linkedin.com/in/roslyndrotar/

https://www.linkedin.com/in/molly-hall/

This legal marketing stuff is freaking hard. We are sharing five steps you can take to remove the overwhelm associated with marketing your law practice.

There's no magic bullet. The closest you will get to a magic bullet is a system with processes, deadlines, and accountability. 

We are sharing five steps you can take to remove the overwhelm associated with marketing your law practice.

When you bring your marketing ghosts and wounds from failed attempts to produce marketing results, you're bound to get the same lackluster results.

Let's start with your mindset. When you say that something is hard, you mean it affects you in a way that is likely to cause damage or suffering. You've got to change your thinking to produce better outcomes.

Feel the negative feelings. Identify them. Name them. Then figure out which part of the process is making it hard to move forward.

When you start to take action toward solving a problem, your mindset begins to change. Start with the steps that feel easy, quick, and light so that you are taking action.

What You Will Learn in this Episode

• How to de-energize the problems in your marketing
• 5 steps to get your marketing process moving
• How to show up in the world
• Why you need an accountability team
• How to approach your marketing challenges with curiosity

We are teaching every single Wednesday in our private Legal Marketing FLOW Facebook group. Join us!

Links and Resources

https://www.legalmarketingflow.com/

https://www.facebook.com/LegalMarketingFlow

https://www.linkedin.com/in/roslyndrotar/

https://www.linkedin.com/in/molly-hall/

What are Facebook Pixels and how can you use them to market your law firm? Learn how to use them to optimize your Facebook campaigns, create your audience, target your audience, and track your data.

If you're using Facebook pixels (even if you're not yet) you need to listen to this episode because we're covering the basics of how you can use them most effectively. And if you're running Facebook ads, but not using pixels, you're throwing mud at the wall and money down the drain.

A Facebook pixel is a data compiling machine.

When you run an ad on Facebook, you send traffic off of Facebook to a landing page. In order to track what happens when the user leaves Facebook, you need to have the pixel installed on your landing page.

Do you know what your audience is doing when they leave Facebook?

What You Will Learn in this Episode

• What is a Facebook Pixel
• How can you use it to create your audience
• What happens when a user goes to your landing page
• Why you need to ask your marketing agency to show you pixel data
• Where to install our Facebook pixel
• How using pixels gets Facebook to work harder to get the right audience for your ads

We are teaching every single Wednesday in our private Legal Marketing FLOW Facebook group. Join us!

Links and Resources

https://www.legalmarketingflow.com/

https://www.facebook.com/LegalMarketingFlow

https://www.linkedin.com/in/roslyndrotar/

https://www.linkedin.com/in/molly-hall/

Vanity metrics measure many things, but they're most valuable when used to test and improve how your target audience is reacting to your content on different channels.

Using vanity metrics to measure the performance of content campaigns on social media is probably one of the simplest things to do. What's tricky is that they're often ambiguous when it comes to ROI.

Here is a list of common vanity metrics:

• Impressions
• Likes
• Shares
• Comments
• Followers
• E-mail open rates
• Video Views
• Traffic time on site
• Bounce Rates

Your metrics might look great on paper, but if you don't take it a step further, they mean nothing.

Traffic metrics only tell you half the story. There is no point in counting traffic unless it's paired against your objective. So you need to make sure that you're clear on the outcome you want to achieve.

The goal of your content should be to get someone further along in their journey with you. What is the next logical step?

A good open rate is one thing, but higher click through and conversion rates are the ideal objectives.

If you use vanity metrics for anything, use them to improve the content on your channel and your marketing campaigns over time. Always have a goal attached to them.

What You Will Learn in this Episode

• What are vanity metrics
• What you can learn from your vanity metrics
• How to get your audience to take the next step
• Why more traffic doesn't necessarily mean more conversion

We are teaching every single Wednesday in our private Legal Marketing FLOW Facebook group. Join us!

Links and Resources

https://www.legalmarketingflow.com/

https://www.facebook.com/LegalMarketingFlow

https://www.linkedin.com/in/roslyndrotar/

https://www.linkedin.com/in/molly-hall/

Your law firm needs to be more visible than ever, but how do you market and communicate with clients and prospects in today's climate without looking insensitive or out of touch? We're teaching you how in this episode.

The world isn't going back to "the way things were." You've got to be intentional and have a plan for how you're going to communicate with clients and reach new prospects.

People need to know about your legal services and the value you create. They are online to do their research. If you're not showing up, you can bet your competitor is.

Now is your opportunity to help your audience by educating them with niche-specific content that is discerning and decisive.

You can show up online and in your community without using a call to action. Be present. People will remember when you show up to serve.

What You Will Learn in this Episode

• What kind of content to share with your audience right now
• How to adapt your messaging
• When to take a pause and re-evaluate your message
• Why you must continue to communicate using multiple channels
• Ways to show up and serve your audience

We are teaching every single Wednesday in our private Legal Marketing FLOW Facebook group. Join us!

Links and Resources

https://www.legalmarketingflow.com/

https://www.facebook.com/LegalMarketingFlow

https://www.linkedin.com/in/roslyndrotar/

https://www.linkedin.com/in/molly-hall/

Welcome to the Legal Marketing FLOW podcast, where you will learn how to Formulate, Leverage, and Optimize your marketing efforts for Widespead Impact. Get to know your hosts Molly McGrath and Roslyn Drotar-Cassidy in this episode.

Connect:

legalmarketingflow.com