What happens when the Trump administration issues an executive order against your firm, or the EEOC comes knocking to question your DEI policies and programs? 

These 9 tips will help you prepare. 

In this episode of "Legal Marketing Minutes," I dive into the pressing issue of recent executive actions and public threats targeting law firms, lawyers, and the legal system. As a veteran marketing and business development advisor specializing in content, social, and digital media, I am sharing the 9-Step Framework that I use with my clients.

Every law firm should consider using these steps to safeguard its practices, people, and reputation during these challenging times.

Join me as I emphasize the importance of preparedness, urging law firm leaders, clients, judges, and legal professionals to take proactive measures.

Important Note: This is not about politics.  It is about protecting the legal system and ensuring your firm can respond with clarity, coordination, and strength.

Discover strategies for securing your firm's online presence, involving key stakeholders in discussions, maintaining open communication with clients, and leveraging external advisors.

I also highlight the critical role of timing, coordination, and effective communication across all channels, from social media to internal discussions.

Whether you are a lawyer, managing partner, COO, CMO, or anyone connected to the legal profession, these steps are designed to help your firm stand strong and united in the face of adversity.

For more information or assistance in implementing these steps, please contact me at [email protected].

Thank you for spending your valuable time with me on "Legal Marketing Minutes." 

Women and Artificial Intelligence

Recently, I had the opportunity to spend a day with approximately 150 to 200 wonderfully smart people who care very much about leading, teaching, supporting, and being a part of the important conversations that are and will be taking place around artificial intelligence. 

Professor Cat Moon of Vanderbilt Law School recently organized the Women+AI Summit in Nashville at the law school for the purpose of helping attendees learn, network, and secure a seat at the AI table, which many publications think is starting out as a male-dominated career. 

Let's discuss. 

If you are in a place where you can leave a comment, please do so, as I would love to hear from you.

If not, feel free to email me at [email protected].

Also, my website, where you can find all of my contact information, and my other podcast, Legal Marketing Moments, can be found at https://myrlandmarketing.com/podcasts/legalmarketingminutes.com

Thanks for spending a few of your Legal Marketing Minutes with me!

If you know that genuinely interacting with those you care the most about on LinkedIn is important, then I want to make sure your comments are being seen by those people.

Your time is much too valuable for you to get lost, so let's talk about this.

Let's discuss. 

If you are in a place where you can leave a comment, please do so, as I would love to hear from you.

If not, feel free to email me at [email protected].

Also, my website where you can find all of my contact information and my other podcast, Legal Marketing Moments, can be found at https://myrlandmarketing.com.

Thanks for spending a few of your Legal Marketing Minutes with me!

Artificial Intelligence and Generative AI, or Gen AI, can be overwhelming.

What you need to do is make sure you are not falling too far behind because you are overwhelmed or confused.

I will share 5 key things that are important to keep in mind as you try to make sense of this introduction and evolution of artificial intelligence in law firms. 

Let's discuss. 

If you are in a place where you can leave a comment, please do so, as I would love to hear from you.

If not, feel free to email me at [email protected].

Also, my website where you can find all of my contact information as well as my other podcast, Legal Marketing Moments, can be found at https://myrlandmarketing.com.

Thanks for spending a few of your Legal Marketing Minutes with me!

Creating viral videos and other content has been desirable to many content creators for a long time.

Who wouldn't want their content to go viral?

Today, let’s discuss 4 important points about viral posts that you will want to consider when you feel the pressure to "go viral."

You will find this is a more strategic option for you and your firm.

Let’s discuss.

If you are in a place where you can leave a comment, please do so as I would love to hear from you.

If not, feel free to email me at [email protected].

Also, my website, where you will find all of my contact information and my other podcast, Legal Marketing Moments, can be found here: https://myrlandmarketing.com.

A common theme I hear from many is that they think that before they spend so much of their time experimenting with AI, Generative AI, the creation of chatbots, or any other task they've heard about when it comes to artificial intelligence, they need to know exactly why they are using it and what specifically it is going to be doing for them.

I'm not so sure about that. In fact, I disagree. 

Let’s discuss.

If you are in a place where you can leave a comment, please do so as I would love to hear from you.

If not, feel free to email me at [email protected].

Also, my website, where you will find all of my contact information, as well as my other podcast, Legal Marketing Moments, can be found here: https://myrlandmarketing.com. 

Until next time, 

Nancy

In this episode of the Legal Marketing Minutes Podcast, Legal Marketing and Business Development Advisor Nancy Myrland discusses artificial intelligence's impact on the legal profession's traditional billing structure. 

With the rise of AI and Generative AI technology and its potential to streamline tasks, it is becoming even more important for lawyers to consider alternative billing models such as value-based billing. I will discuss how embracing these changes can lead to stronger client relationships, as well as a competitive edge. 

 Your time is valuable, so let's discuss. 

This episode is sponsored by LinkedIn Course For Lawyers with Nancy Myrland. For more information on this hybrid live and optional self-study online course, please visit linkedincourseforlawyers.com. 

Does it ever feel like there are two different versions of you that show up on any given day? One of you is confident. You know your topic. You know your practice area inside and out because you talk about it every day. You are confident that you know how to talk to your clients and potential clients about what you do.

In today's episode of Legal Marketing Minutes, I will discuss that other person inside of you that sometimes tries to tell you that you aren't worthy of getting out there and building your reputation and your relationships by presenting or by creating content for social media that will demonstrate your knowledge. 

Let's discuss. 

This episode is sponsored by LinkedIn Course For Lawyers with Nancy Myrland. For more information on this hybrid live and optional self-study online course, please visit linkedincourseforlawyers.com. 

Your personal brand speaks for you 24 hours a day, 7 days a week, even when you are not conversing with others. It leaves a trail back to you so that others can find you even when you aren’t there.

They can observe your intelligence, demeanor, and your desire to help when they are ready, not just when you are working with them. 

In today's episode of Legal Marketing Minutes, I talk about the need to define your personal brand, what to do with your personal brand, and how your brand and your firm's brand can make each stronger. 

Let's discuss.

This episode is sponsored by LinkedIn Course For Lawyers with Nancy Myrland. For more information on this hybrid live and optional self-study online course, please visit linkedincourseforlawyers.com. 

The decision about whether to list clients on your website or other promotional materials, or to ask for testimonials for use in promotional materials, is a very interesting discussion.

We discussed this earlier on Ari Kaplan's Virtual Lunch. If you don't know Ari, you should. If you haven't attended the Virtual Lunch, you might find it as interesting as I do. Let's talk about this because we're looking at two different things: listing client names publicly on one's website or other promotional places, or requesting and using testimonials from clients. There are different nuances to them. Let's discuss.

This episode is sponsored by LinkedIn Course For Lawyers with Nancy Myrland. For more information, please visit linkedincourseforlawyers.com.