Legal Marketing Minutes with Nancy Myrland

Photos can draw people into your social media posts, your articles, your blog posts, and all of your content, helping to set the tone or the feeling you want them to have when they consume your words.

In today's episode of Legal Marketing Minutes, Legal Marketing and Business Development Advisor, Nancy Myrland, will show you 10 ways you can create and use photos in marketing, and also 10 places to use those photos.

This episode is sponsored by LinkedIn Course For Lawyers. For more information, you can visit linkedincourseforlawyers.com.

At every stage of your career, there is a case to be made that you need to pay attention to traditional and social networking. In today's episode of Legal Marketing Minutes, Legal Marketing and Business Development Advisor, Nancy Myrland, discusses the difference between the need for associates, partners, and senior partners when it comes to networking. Additional episodes of Legal Marketing Minutes can be found at https://www.myrlandmarketing.com/legalmarketingminutes

In the legal profession, we tend to sit back and wait to innovate or do something we think we should be doing until we see another firm or another lawyer do it. We want to know that it looks okay. In this episode of Legal Marketing Minutes, Legal Marketing and Business Development Advisor Nancy Myrland discusses how we can take inspiration from the famous musician Sly Stone when it comes to innovation. Let's discuss. Additional episodes of Legal Marketing Minutes can be found at https://www.myrlandmarketing.com/legalmarketingminutes.

You often hear about the need to establish your personal brand, or that you need to create a brand for your firm. You might also hear about the need to position yourself in the marketplace. In today's episode of Legal Marketing Minutes, Legal Marketing and Business Development Advisor, Nancy Myrland, discusses the difference between branding and positioning. She will also let you know if you need to worry about both. Additional episodes of Legal Marketing Minutes can be found at https://www.myrlandmarketing.com/legalmarketingminutes

Because of the pandemic-related events of the past few years, everything has changed, but nothing has changed.

When planning for the future, it has always been critical to put many factors in a blender and mix them together to find the richest combination of skill, dreams, people, passion, plans, and potential.

In today's episode, Legal Marketing and Business Development Advisor, Nancy Myrland, of Myrland Marketing & Social Media, will outline the four groups of people critical to planning effectively for your firm's future.

Additional episodes of Legal Marketing Minutes can be found at:

https://www.myrlandmarketing.com/legalmarketingminutes

When we analyze why clients and potential clients make a decision to hire you or someone else, it's easy to assume they're being logical in their decision-making process, so you operate accordingly. You give them information that appeals to that logical side of their brain. Let's discuss that because there's another side to this discussion you need to be aware of.

Additional episodes of Legal Marketing Minutes can be found at:

https://www.myrlandmarketing.com/legalmarketingminutes

There have been several new features added to LinkedIn that can help differentiate you from others who are either not using them or don't know about them.

In this episode of Legal Marketing Minutes, Legal Marketing and Business Development Advisor, Nancy Myrland will bring you up-to-date on these changes and which ones you should consider using. Additional episodes of Legal Marketing Minutes can be found at: https://www.myrlandmarketing.com/legalmarketingminutes

"Why should I choose you over someone else?"

If you haven't already, one of these days, you might find yourself in the position, of having someone whose business you're trying to earn look at you and ask you this question.

In this episode of the Legal Marketing Minutes Podcast with Nancy Myrland, I discuss this situation and offer a script you can use every time to answer this question.

Webinars and other virtual events can be great marketing and business development tools, but there are a few critical steps you need to take FIRST in order to have the most successful event possible.

In this episode of the Legal Marketing Minutes podcast, Legal Marketing Advisor Nancy Myrland discusses a simple, methodical process for you to follow before you host your webinar and maybe even before you go to the firm to seek approval.

I've prepared a checklist for you called "Successful Virtual Event Strategy Checklist." You can download that here:

https://academy.myrlandmarketing.com/eventstrategychecklist

There are a time and a place for follow-up with potential clients. In today's episode of Legal Marketing Minutes, I talk about how to NOT become a professional stalker. Join me for a few minutes while I share an example of moving in way too soon and what the implications are when you move too fast.

Additional episodes of the Legal Marketing Minutes podcast can be found: https://www.myrlandmarketing.com/legalmarketingminutes