Legal Mastermind Podcast - Presented By Market My Market

Jessica Lackey is the Founder and CEO of Jessica Lackey Consulting.  

Jessica is an ex-corporate warrior turned deep business and operations strategist. She was trained as a business consultant, strategist, and operator in places like Harvard Business School, McKinsey Consulting, and Nike.   

She brings that expertise in business strategy, combined with a human-centered perspective, to help entrepreneurs grow and scale sustainable businesses.  

Connect with Jessica on LinkedIn: https://www.linkedin.com/in/jessica-lackey/  

Visit Jessica Lackey Consulting: https://www.jessicalackey.com/  

On This Episode, We Discuss…

• Applying Big Business Strategies to Smaller Companies
• How to Align Personal Strengths with Business Needs
• Mastering Niche Marketing
• The Importance of Active Listening

Ivy Grey is the Chief Strategy & Growth Officer for WordRake.

Ivy leads the company’s internal and external strategic growth initiatives. She is responsible for business strategy, process improvement, competitive analysis, legal products, and marketing, and serves as the SME for legal writing and the legal profession. 

WordRake is the instant, secure editing tool that provides brevity and clarity for writing in legal, government and corporate. It helps you edit quickly, communicate clearly, write concisely, and eliminate useless words.

Connect with Ivey on LinkedIn: https://www.linkedin.com/in/ivybgrey/


Visit WordRake: https://www.wordrake.com/

WordRake 5.0 Free Trial: https://www.wordrake.com/trial

On This Episode, We Discuss…

• How Lawyers Can Communicate More Effectively by Writing Concisely and Clearly
• The Balance Between AI and Human Expertise in Legal Writing
• Actionable Advice on How Lawyers Can Improve Their Writing
• The Importance of Brevity
• WordRake 5.0

Ron Latz is the Founder of LegalFenix. 

During his 14-year career in legal marketing, Ron has worked for the country's biggest legal marketing agency, helped rebuild a boutique legal marketing agency, sold marketing to law firms, and invested in marketing on behalf of law firms.

LegalFenix is a consulting and fractional CMO firm exclusively helping law firms invest in marketing that actually works. The firm is 100% agency-neutral. They don't and won't ever sell SEO or advertising products or services. Their model will strive to restore trust in agency relationships with partners who provide quality services at market-competitive rates. 

Connect with Ron on LinkedIn: https://www.linkedin.com/in/ronlatz/ 

Visit LegalFenix: https://legalfenix.com/ 

On This Episode, We Discuss…

• The Role of a Fractional CMO
• Effective Ways Law Firms Can Generate Leads
• How Law Firms Should Invest in Marketing Strategies 
• Why Law Firms Struggle with Tracking Where Their Leads Come From

Jon Lassiter is the President of Lassiter Management Partners.

With over two decades of hands-on experience working alongside CEOs, Jon has shaped the future of numerous companies. As the Founder and Fractional COO at Lassiter Management Partners, he serves as a trusted advisor providing strategic guidance and invaluable insights, empowering business owners to make informed decisions and solve complex problems.

Lassiter Management Partners is a premier Fractional COO firm, grounded in the fundamental principles of trust and integrity. Their mission is to serve as a strategic advisor to business owners, offering tailored operational solutions that drive success.

Connect with Jon on LinkedIn: https://www.linkedin.com/in/jon-w-lassiter/

Visit Lassiter Management Partners: https://lmpconsulting.co/

On This Episode, We Discuss…

• Actionable Steps to Improve Efficiency in a Law Firm
• Implementing Standard Operating Procedures
• Addressing Equity Partners’ Concerns
• Improving Back-office Operations
• Surprise Audits on Trust Accounts

Colleen Joyce is the CEO of Lawyer.com.  

Colleen spent the last decade building Lawyer.com alongside an amazing team. Throughout the way, she has learned new skills that range from management to online best practice marketing. She has hosted Marketing CLE courses for Lawyers, helped launch new products, and was part of the team that bought Lindsay Lohan on as Spokeswoman for Lawyer.com.   

Lawyer.com is the #1 U.S. Lawyer Matching Service and online directory, focused on connecting consumers with a qualified local lawyer.  

Connect with Colleen on LinkedIn: https://www.linkedin.com/in/colleenjoyce/  

Visit Lawyer.com: https://www.lawyer.com/  

The Lawyer Growth Summit: https://www.lawyergrowthsummit.com/  

On This Episode, We Discuss…

• Transforming Lawyer.com from a Startup to a Leading Legal Directory
• Bringing Lindsay Lohan on board as a Spokesperson for Lawyer.com
• The Critical Role of Empathy in Client Interactions
• Lawyer-Client Matching 
• The Lawyer Growth Summit

Richard Tromans is the Founder of Artificial Lawyer.    

Artificial Lawyer is a news site focused on changing the business of law, through technology, people and process. It provides news, views, jobs, information on legal tech courses, and a tech directory. Artificial Lawyer also organizes events related to innovation + legal technology.  

Connect with Richard on LinkedIn: https://www.linkedin.com/in/artificiallawyer/  

Visit Artificial Lawyer: https://www.artificiallawyer.com/  

On This Episode, We Discuss…

• What AI Means for Law Firms of All Sizes
• The Importance of AI Accuracy
• Why Smaller Firms Might Have an Advantage in the AI Race
• The Continual Evolution of Legal Tech

Haley Revel is the Managing Director and HR & Talent Management for Calibrate.

With over 20 years in Talent and HR, Haley has a solid track record of success in architecting, strategically delivering, and leading global HR programs/operations embedded with technology driven solutions and aligned to key organizational priorities.

Calibrate is a trusted executive search and organizational consultancy focused on helping law firms achieve operational excellence by optimizing their talent, processes, and performance. As an industry leader in advocating for business professionals in the business and practice of law, Calibrate is comprised of former law firm and F100 professionals, and approaches each client’s engagement with an insider’s understanding of the category.

Connect with Haley on LinkedIn: https://www.linkedin.com/in/haley-jaynes-revel/

Visit Calibrate: https://calibrate-strategies.com/

On This Episode, We Discuss…

• Implementing Effective Talent Strategies within Law Firms
• Creating Clear Career Paths for Employees
• Best Practices to Enhance Employee Experiences
• Strategies for Law Firms to Engage Their Workforce

Jesse Frye is a Legal Industry CMO and Client Experience Advisor.   

Jesse is a business coach and advisor who helps small and medium-sized law firms achieve their growth goals, overcome barriers that get in the way, and build the suitable systems, people, and finances in place for a sustainable law firm.    His specialties include marketing, business operations, systems and processes, and productivity. The type of firms he has worked with include Family Law, Immigration, Business, Land Use, Commercial & Residential Real Estate, Estate Planning + Trust, Civil Litigation, Personal Injury, Criminal Defense, Bankruptcy.   ​​

The Law Firm Mentor, LLC provides business coaching to help solo and small law firm owners stop the chaos and get to a level of efficiency that will give them a dramatically more successful firm as well as a life with more free time.  

Connect with Jesse on LinkedIn: https://www.linkedin.com/in/jessejohnathanfrye/  

Visit Law Firm Mentor, LLC: https://lawfirmmentor.net/  

Jesse’s Podcast: NextGen Legal Leaders Podcast

On This Episode, We Discuss…

• The Importance of Client Experience for Law Firms
• Establishing Your ‘Ideal Avatar’ 
• Strategies for Optimizing Communication with Clients
• Building a Robust Referral Network

Melanie Herschorn is the Founder of VIP Book Marketing & Publishing. 

Melanie wants to help you step into your spotlight as an authority. As a publisher and book marketing strategist for attorneys of boutique law firms, she’s on a mission to support and empower them to share their message with those who need to hear it most. 

Her experience as a celebrity publicist, award-winning journalist, and long-time entrepreneur gives Melanie a unique 360-degree view to guide her clients to create brand awareness, sell books, bolster client acquisition, and position themselves as subject matter experts. 

Connect with Melanie on LinkedIn: https://www.linkedin.com/in/melanie-herschorn/

Visit Big Impact Books: https://yourbigimpactbook.com/

Melanie’s Book: Make a Big Impact with Your Book: Author Marketing Strategies for Long-Term Success

On This Episode, We Discuss…

• Tips for Writing, Publishing, and Promoting a Book
• Overcoming Common Obstacles in the Publishing Process
• How to Use Your Book to Create New Revenue Streams and Attract High-quality Clients
• Steps to Leverage Your Book for Marketing Opportunities

Jordan Furlong is the Principal at Law21 and a Legal Sector Analyst, Forecaster and Consultant.  

Jordan is a leading analyst of the global legal market and forecaster of its future development. Law firms and legal organizations consult him to better understand why the legal services environment is undergoing radical change, and they retain him to advise their lawyers how to build sustainable and competitive legal enterprises that can dominate the new market for legal services.  

Connect with Jordan on LinkedIn: https://www.linkedin.com/in/jordanfurlong/  

Visit Law21: https://www.law21.ca/  

Jordan’s Substack: https://jordanfurlong.substack.com/  

On This Episode, We Discuss…

• The Need for a New Lawyer Development Model in Law Firms
• New Metrics of Value Beyond Billable Hours
• Generational Shifts in the Legal Sector
• Transformations in Lawyer Training