Legal Mastermind Podcast - Presented By Market My Market

How Law Firms Will Win in 2025 Part 2 — Legal Mastermind Podcast hosts Eric Bersano and Ryan Klein discuss the viewpoints and goals that your law firm needs to consider when preparing for 2025 and beyond.  

Connect with Market My Market on LinkedIn: https://www.linkedin.com/company/market-my-market

Connect with Eric on LinkedIn: https://www.linkedin.com/in/ericbersano/ 

Connect with Ryan on LinkedIn: https://www.linkedin.com/in/ryklein/

Visit Market My Market’s Website: www.marketmymarket.com/  

On This Episode, We Discuss…

• Effective Public Relations Tactics That Go Beyond Traditional Press Releases
• The Intersection of Public Relations and SEO
• Tweaking Older Content Using AI
• Benefits of Working with Specialized Marketing Partners in the Legal Industry

How Law Firms Will Win in 2025 Part 1.

Legal Mastermind Podcast hosts Eric Bersano and Ryan Klein discuss the viewpoints and goals that your law firm needs to consider when preparing for 2025 and beyond.

Connect with Market My Market on LinkedIn: https://www.linkedin.com/company/market-my-market

Connect with Eric on LinkedIn: https://www.linkedin.com/in/ericbersano/ 

Connect with Ryan on LinkedIn: https://www.linkedin.com/in/ryklein/

Visit Market My Market’s Website: www.marketmymarket.com/

On This Episode, We Discuss…

• How To Capitalize on Evolving Digital Trends
• Why SEO is Just One Part of the Puzzle
• How Law Firms Can Adapt to Changing Demographics and Digital References  
• Market My Market’s Blueprint for Sustainable Law Firm Growth

Kyle Hebenstreit is the CEO of PMP (PracticeMadePerfect).

For more than 15 years, PMP has partnered with consumer law firms to help them reach more clients through our marketing and website management services. They focus on the business of law, so their clients can focus on the practice of law.

From Broadcast TV and Paid Search to Streaming, Website Management, and everything in between, they have the tools to reach prospective clients at every stage of their decision-making journey.

Connect with Kyle on LinkedIn: https://www.linkedin.com/in/hhebenstreit/

Visit PMP (PracticeMadePerfect): https://www.pmpmg.com/ 

Trial Lawyers Summit: https://ntlsummit.com/

On This Episode, We Discuss…

• Importance of Multi-platform Marketing
• Custom Marketing Strategies 
• The Importance of Setting Clear Expectations with Clients
• Embracing New AI Tools While Maintaining a Human Touch

Jeff Hampton is the Owner of YouTube Rainmakers and the Founder of Fulgham Hampton Criminal Defense Attorneys and STR Law Guys. 

Jeff is a seasoned entrepreneur and YouTube growth strategist with a passion for helping lawyers, financial experts and professional service businesses thrive.  

With his expertise in managing two successful law firms and training other lawyers to grow their businesses through YouTube, he can guide you in optimizing your online presence and leveraging digital tools to drive success. 

Connect with Jeff on LinkedIn: https://www.linkedin.com/in/jeff-hampton-212ba218/

Visit YouTube Rainmakers: https://www.youtuberainmakers.com/

Visit Fulgham Hampton Criminal Defense Attorneys: https://www.fhlawgroup.com/ 

Visit STR Law Guys: https://www.strlawguys.com/  

On This Episode, We Discuss…

• Producing Content That Resonates with Potential Clients
• Secrets to Building Visibility and Trust Through YouTube
• Balancing Long-form and Short-form Videos on YouTube to Create Brand Authority
• How to Create Evergreen Content that Drives Revenue

David Matthews is the Firm Founder of Matthews and Associates.  

David has been chosen through US News & World Report as one of the Best Lawyers in America from 2016-2023 and repeatedly voted by his peers as one of the top trial lawyers in the country.  

He has tried more than 175 cases to verdict and helped injured people across the country attain some of the largest verdicts or settlements in pharmaceutical litigation against the makers of such drugs as Phen-Fen, Rezulin, Vioxx, and Bextra-Celebrex.  

Connect with David on LinkedIn: https://www.linkedin.com/in/david-matthews-a3a51811b/  

Visit Matthews and Associates: https://www.thewagstafflawfirm.com/  

On This Episode, We Discuss…

• How the Landscape of Mass Tort Litigation has Evolved Over the Years
• Complexities of Pharmaceutical Litigation
• Strategic Elements of Mass Tort Litigation
• Camp Lejeune Water Contamination Case

Mary Blackiston is a Conversion Copywriter and Google Ads Conversion Strategist.


Mary helps law firms and service-providers bring in more qualified leads and clients. With tailored Google Ad strategy and empathy-driven messaging. Messaging that combines data, voice of customer research and psychological tactics.

She delves challenger-deep until they know your brand and customers inside and out and Am able to get Inside their heads, think like them, and speak their lingo. Then she’ll craft empathy-driven copy that hooks readers’ attention from the get-go — and has them nodding their heads all the way down the page. 

Connect with Mary on LinkedIn: https://www.linkedin.com/in/marybblackiston/

Visit Nomad Copywriting: https://nomadcopywriting.io/

On This Episode, We Discuss…

• What Makes Writing Powerful
• How More Personal, Approachable Language Can Build Trust 
• Common Mistakes Law Firms Make with Google Ads
• Social Media and Copywriting

Mike Mellor is President and Founder of 742Advisors.

With over 20 years of experience in marketing and business development for professional services firms, Mike recently launched a legal marketing consultancy called 742advisors which is focused on helping smaller and midsize firms to improve their bottom line.

He is passionate about reducing marketing bloat and waste, implementing strategic plans, supporting business development efforts, creating referral relationships, and leveraging my expertise (and network) to earn market share for my friends and clients.

Connect with Mike on LinkedIn: https://www.linkedin.com/in/michaelmellor/

Visit 742Advisors: https://742advisors.com/

On This Episode, We Discuss…

• Transforming Small and Midsize Firms' Marketing Processes 
• How Law Firms Can Use Internal Data to Their Advantage
• Winning Clients in a Competitive Market
• CRM systems

RJon Robins is the Co-Founder of How To Manage A Small Law Firm.  

RJon Robins is an 8-figure entrepreneur, licensed attorney, and bestselling author. He founded How To Manage A Small Law Firm at his kitchen table while flat broke in 2009; he has since achieved 8,000% revenue growth and now has over 600 of the fastest-growing small law firm owners in the country as members.   

Operating in multiple countries, RJon works in the business about 90 days a year and spends the other 170 workdays launching new and profitable business ventures. He speaks to thousands of law firm owners annually, helping them define the meaning of profit and break free from the mindset that they need to suffer to build a profitable business.  

Connect with RJon on LinkedIn: https://www.linkedin.com/in/rjonrobins/  

Visit How To Manage A Small Law Firm: https://howtomanageasmalllawfirm.com/  

RJon’s Book: Profit First For Lawyers: Transform Your Law Firm from a Cash-Eating Monster to a Money-Making Machine  

RJon’s Podcast: Profit First for Lawyers

On This Episode, We Discuss…

• How to Stop Running Your Firm and Start Owning It
• The Seven Main Components of Every Successful Law Firm
• Why CPA Advice Might be Costing You More Than You Think
• How to Increase Your Law Firm’s Profitability Without Increasing Overhead

David Klein is the Director of Business Development for ConsulTV. 

David began his advertising journey running his own business doing print advertising and Google Adwords. Comparatively, the shift to programmatic advertising will be to traditional media as pay per click advertising was to the Yellow Pages. He is glad to be in a position to partner with agencies and help them maximize this enormous opportunity.  

ConsulTV's platform serves paid media advertising with a focus on streaming TV ads and OTT. Because of buying volume and 100's of private placement deals, we reduce our clients' CPMs and provide more robust targeting and reporting.

Connect with David on LinkedIn: https://www.linkedin.com/in/davidkleinsalesleader 

Visit ConsulTV: https://www.consult.tv/ 

On This Episode, We Discuss…

• The Seismic Shift from Traditional TV Ads to Streaming Platforms
• How Brands Can Adapt to the New Age of Digital Marketing
• Targeted Advertising in Streaming TV
• Optimizing Campaigns with Web Lift Pixels