Legal Mastermind Podcast - Presented By Market My Market

Mike Mellor is President and Founder of 742Advisors.

With over 20 years of experience in marketing and business development for professional services firms, Mike recently launched a legal marketing consultancy called 742advisors which is focused on helping smaller and midsize firms to improve their bottom line.

He is passionate about reducing marketing bloat and waste, implementing strategic plans, supporting business development efforts, creating referral relationships, and leveraging my expertise (and network) to earn market share for my friends and clients.

Connect with Mike on LinkedIn: https://www.linkedin.com/in/michaelmellor/

Visit 742Advisors: https://742advisors.com/

On This Episode, We Discuss…

• Transforming Small and Midsize Firms' Marketing Processes 
• How Law Firms Can Use Internal Data to Their Advantage
• Winning Clients in a Competitive Market
• CRM systems

RJon Robins is the Co-Founder of How To Manage A Small Law Firm.  

RJon Robins is an 8-figure entrepreneur, licensed attorney, and bestselling author. He founded How To Manage A Small Law Firm at his kitchen table while flat broke in 2009; he has since achieved 8,000% revenue growth and now has over 600 of the fastest-growing small law firm owners in the country as members.   

Operating in multiple countries, RJon works in the business about 90 days a year and spends the other 170 workdays launching new and profitable business ventures. He speaks to thousands of law firm owners annually, helping them define the meaning of profit and break free from the mindset that they need to suffer to build a profitable business.  

Connect with RJon on LinkedIn: https://www.linkedin.com/in/rjonrobins/  

Visit How To Manage A Small Law Firm: https://howtomanageasmalllawfirm.com/  

RJon’s Book: Profit First For Lawyers: Transform Your Law Firm from a Cash-Eating Monster to a Money-Making Machine  

RJon’s Podcast: Profit First for Lawyers

On This Episode, We Discuss…

• How to Stop Running Your Firm and Start Owning It
• The Seven Main Components of Every Successful Law Firm
• Why CPA Advice Might be Costing You More Than You Think
• How to Increase Your Law Firm’s Profitability Without Increasing Overhead

David Klein is the Director of Business Development for ConsulTV. 

David began his advertising journey running his own business doing print advertising and Google Adwords. Comparatively, the shift to programmatic advertising will be to traditional media as pay per click advertising was to the Yellow Pages. He is glad to be in a position to partner with agencies and help them maximize this enormous opportunity.  

ConsulTV's platform serves paid media advertising with a focus on streaming TV ads and OTT. Because of buying volume and 100's of private placement deals, we reduce our clients' CPMs and provide more robust targeting and reporting.

Connect with David on LinkedIn: https://www.linkedin.com/in/davidkleinsalesleader 

Visit ConsulTV: https://www.consult.tv/ 

On This Episode, We Discuss…

• The Seismic Shift from Traditional TV Ads to Streaming Platforms
• How Brands Can Adapt to the New Age of Digital Marketing
• Targeted Advertising in Streaming TV
• Optimizing Campaigns with Web Lift Pixels

Alay Yajnik is the Founding Partner of Law Firm Success Group, Host of the , and author of Staffing Up: The Attorney's Guide to Hiring Top Talent.

Alay’s firm enables law firms and attorneys to grow their income, take more time off, and reduce their stress. They equip their clients with the clarity, capabilities, and confidence to build their Perfect Practice: the income they want, the time off that they need, while dramatically reducing the stress that is wrecking their quality of life.

Law Firm Success Group applies proven business growth principles in the areas of Business Development, Hiring and Managing Teams, Marketing, Strategy, and Time Management to solo and small law firms.

Connect with Alay on LinkedIn: https://www.linkedin.com/in/alayyajnik/

Visit Law Firm Success Group: https://www.lawfirmsuccessgroup.com/

Alay’s Book: Staffing Up: The Attorney's Guide to Hiring Top Talent

On This Episode, We Discuss…

• How to Master Time Management for Better Work-life Balance
• Overcoming the Billable-hour Mindset
• Secrets to Hiring Top Talent 
• His book Staffing Up: The Attorney's Guide to Hiring Top Talent

Jessica Lackey is the Founder and CEO of Jessica Lackey Consulting.  

Jessica is an ex-corporate warrior turned deep business and operations strategist. She was trained as a business consultant, strategist, and operator in places like Harvard Business School, McKinsey Consulting, and Nike.   

She brings that expertise in business strategy, combined with a human-centered perspective, to help entrepreneurs grow and scale sustainable businesses.  

Connect with Jessica on LinkedIn: https://www.linkedin.com/in/jessica-lackey/  

Visit Jessica Lackey Consulting: https://www.jessicalackey.com/  

On This Episode, We Discuss…

• Applying Big Business Strategies to Smaller Companies
• How to Align Personal Strengths with Business Needs
• Mastering Niche Marketing
• The Importance of Active Listening

Ivy Grey is the Chief Strategy & Growth Officer for WordRake.

Ivy leads the company’s internal and external strategic growth initiatives. She is responsible for business strategy, process improvement, competitive analysis, legal products, and marketing, and serves as the SME for legal writing and the legal profession. 

WordRake is the instant, secure editing tool that provides brevity and clarity for writing in legal, government and corporate. It helps you edit quickly, communicate clearly, write concisely, and eliminate useless words.

Connect with Ivey on LinkedIn: https://www.linkedin.com/in/ivybgrey/


Visit WordRake: https://www.wordrake.com/

WordRake 5.0 Free Trial: https://www.wordrake.com/trial

On This Episode, We Discuss…

• How Lawyers Can Communicate More Effectively by Writing Concisely and Clearly
• The Balance Between AI and Human Expertise in Legal Writing
• Actionable Advice on How Lawyers Can Improve Their Writing
• The Importance of Brevity
• WordRake 5.0

Ron Latz is the Founder of LegalFenix. 

During his 14-year career in legal marketing, Ron has worked for the country's biggest legal marketing agency, helped rebuild a boutique legal marketing agency, sold marketing to law firms, and invested in marketing on behalf of law firms.

LegalFenix is a consulting and fractional CMO firm exclusively helping law firms invest in marketing that actually works. The firm is 100% agency-neutral. They don't and won't ever sell SEO or advertising products or services. Their model will strive to restore trust in agency relationships with partners who provide quality services at market-competitive rates. 

Connect with Ron on LinkedIn: https://www.linkedin.com/in/ronlatz/ 

Visit LegalFenix: https://legalfenix.com/ 

On This Episode, We Discuss…

• The Role of a Fractional CMO
• Effective Ways Law Firms Can Generate Leads
• How Law Firms Should Invest in Marketing Strategies 
• Why Law Firms Struggle with Tracking Where Their Leads Come From

Jon Lassiter is the President of Lassiter Management Partners.

With over two decades of hands-on experience working alongside CEOs, Jon has shaped the future of numerous companies. As the Founder and Fractional COO at Lassiter Management Partners, he serves as a trusted advisor providing strategic guidance and invaluable insights, empowering business owners to make informed decisions and solve complex problems.

Lassiter Management Partners is a premier Fractional COO firm, grounded in the fundamental principles of trust and integrity. Their mission is to serve as a strategic advisor to business owners, offering tailored operational solutions that drive success.

Connect with Jon on LinkedIn: https://www.linkedin.com/in/jon-w-lassiter/

Visit Lassiter Management Partners: https://lmpconsulting.co/

On This Episode, We Discuss…

• Actionable Steps to Improve Efficiency in a Law Firm
• Implementing Standard Operating Procedures
• Addressing Equity Partners’ Concerns
• Improving Back-office Operations
• Surprise Audits on Trust Accounts

Colleen Joyce is the CEO of Lawyer.com.  

Colleen spent the last decade building Lawyer.com alongside an amazing team. Throughout the way, she has learned new skills that range from management to online best practice marketing. She has hosted Marketing CLE courses for Lawyers, helped launch new products, and was part of the team that bought Lindsay Lohan on as Spokeswoman for Lawyer.com.   

Lawyer.com is the #1 U.S. Lawyer Matching Service and online directory, focused on connecting consumers with a qualified local lawyer.  

Connect with Colleen on LinkedIn: https://www.linkedin.com/in/colleenjoyce/  

Visit Lawyer.com: https://www.lawyer.com/  

The Lawyer Growth Summit: https://www.lawyergrowthsummit.com/  

On This Episode, We Discuss…

• Transforming Lawyer.com from a Startup to a Leading Legal Directory
• Bringing Lindsay Lohan on board as a Spokesperson for Lawyer.com
• The Critical Role of Empathy in Client Interactions
• Lawyer-Client Matching 
• The Lawyer Growth Summit

Richard Tromans is the Founder of Artificial Lawyer.    

Artificial Lawyer is a news site focused on changing the business of law, through technology, people and process. It provides news, views, jobs, information on legal tech courses, and a tech directory. Artificial Lawyer also organizes events related to innovation + legal technology.  

Connect with Richard on LinkedIn: https://www.linkedin.com/in/artificiallawyer/  

Visit Artificial Lawyer: https://www.artificiallawyer.com/  

On This Episode, We Discuss…

• What AI Means for Law Firms of All Sizes
• The Importance of AI Accuracy
• Why Smaller Firms Might Have an Advantage in the AI Race
• The Continual Evolution of Legal Tech