Legal Mastermind Podcast - Presented By Market My Market

Julie Henson - Director of Client Development & Marketing at Briggs and Morgan has spent the past two decades coaching high performing individuals by utilizing formal and informal influence to drive business development strategies. She has coached hundreds of individuals within the legal and professional sports industries.

In this weeks episode we discuss the 8 Competencies Julie focuses on when working with her clients...

- Confidence - What is your inner dialog?
- Drive - How much are you invested?
- Empathy - Do they care if they impact?
- Engagement - How engaged are you?
- External Relationships - Are you client minded?
- Are you Genuine - How sincere are you?
- Internal Relationships - How you’re perceived in the firm.
- Self Awareness - Listen to feedback and adjust.

Trena Little is YouTube specialist who motivates and trains lawyers and entrepreneurs on how to create and maximize the reach of their video content. She’s worked with hundreds of YouTube channels to expand their reach while cutting down on production time.

On this episode we discuss...
How to hook people within the the first 3-5 seconds
How to strategically set up time to create video content
How to repurpose video content across multiple channels

https://www.trenalittle.com/

In this special episode Hosts Ryan Klein & Chase Williams discuss the following topics related to the tactics you or your agency should be implementing into your Adwords Strategy at your Law Firm.

In This Episode We Cover...

Where are you sending your paid traffic?
How are you quantifying conversion
Are you relying on automated reporting?
Are you A/B testing?
Is Your Campaign Improving Monthly?
Are you establishing a benchmark?
Have you seen the exact searches triggered from your campaign?
What keywords are included in your negative keyword report?
Are you getting as much real estate as possible on the search engine results page? 
Is there an opportunity to open remote offices?
Are you running your ads 24/7 7 days a week?
Are you working with a Google AdWords?

Our predictions the huge upcoming opportunity with Google’s Upcoming Local Service Ads

Charlotte Davis is the founder of Verve Communications. She has over 20 years' experience in strategic communications leadership roles in both the private and not-for-profit sectors. She was previously Director of Communications at engineering firm Parsons Brinckerhoff Halsall Inc. (now part of WSP), and before that, a Director of Business Development at Borden Ladner Gervais LLP, one of Canada's largest law firms.

On todays episode we discuss..
- How clear/plain language builds trust and expertise
- Active voice vs. passive voice
- Understanding the importance of tone in contracts and correspondence

David H. Freeman, J.D., a former practicing lawyer, is the award-winning CEO of the David Freeman Consulting Group and founder of Law Firm CultureShift®. David discusses the opportunity that lawyers have within their firm to be able to get more services to come to other lawyers within the firm.

In this episode we discuss...
- What cross-selling is and how to implement it at your firm
- How to reframe cross-selling into "cross-serving"
- How to set up milestones internally

Vanessa Schaefer the Co-Founder & Creative Director of Clockwork Design Group discusses the key elements law firms should be paying attention to when branding their law firm.

On this episode we discuss...
- How to differentiate your law firm from your competition
- The importance of interviewing both clients and attorneys to get perspective
- How align with your internal team to decide on the branding and name of your law firm

Mark Homer, CEO of GNGF (Get Found Get Noticed), discusses the importance of owning your law firm's brand online and protecting your referrals.

On this episode we discuss...
-How many law firm's referrals may in be in jeopardy without them knowing
-Best practices for representing your firm on social media
-Content opportunities beyond blogging and maintaining authenticity when outsourcing your content

John Remsen Jr., Founder of The Remsen Group, is extremely knowledgable about all aspects of law firm growth strategies. However, in this podcast we talk specifically about managing and developing young lawyers in a law firm.

In this episode we discuss...
- Putting the right processes in place to develop young lawyers for success and avoid burnout
- Weighing in on the future of billable hours and non-billable hours
- Identifying what work/life balance should look like in a commonly-demanding legal industry

Chase and Ryan discuss why they started The Legal Mastermind Podcast and the best way to listen to the episodes.

***New Episodes Every Monday***

Merry Neitlich of EM Consulting spends our segment talking about improving internal operations of a law firm through client feedback and trending legal software.

In this episode we discuss...
-Building stronger relationships with our clients
-An overview of legal software options lawyers are using
-What client feedback surveys are and why they help