Legal Mastermind Podcast - Presented By Market My Market

Eva Wisnik is the Founder and President of Wisnik Career Enterprises, Inc. Eva began in NYC as a recruiter for two large Wall Street law firms over 30 years ago before founding Wisnik Career Enterprises. Wisnik now works with law firms to develop training programs as well as help firms find and hire the right people. WCE has conducted over 700 training programs on topics ranging from Interview Training to Achieving Professional Visibility to Time Management Techniques for Attorneys. Each session is designed specially to fit that specific firm's needs. WCE has also placed more than 800 Recruiting and Marketing Professionals over the course of the past 20+ years.

On This Episode We Discuss...

•Setting a Game Plan & Developing Rituals to Break Up Your Schedule While Working from Home
•Steps You Can Take to Be Effecient
•Certainty in Reference to Robbins' Human Needs Model

Susan Freeman is Founder and CEO of Freeman Means Business. Susan strives to help women in business communicate effectively with the world and to help men communicate effectively with women in business.

She hosts a podcast to give an opportunity for other business women to share their stories; she travels to host client appreciation events and conscious inclusion exercises; she also hosts workshops on how men and women communicate differently and tools and tips you can use to get where you need to be after learning about those differences.

On This Episode We Discuss…

• Communication Theories - Why We Do What We Do
• Vertically Structured Beliefs vs Horizontally Structured Beliefs
• The Differences in Diversity and Inclusion

Carol Endicott is the Director of Communications at Umbrella Legal Marketing. She has 10+ years of experience in Public Relations and Marketing Communications.

On this episode we discuss...
- A strategy to obtain over 1000 likes on LinkedIn

For more than a decade now BridgeField Group’s founder, Chris Kirby, has focused on assisting attorneys and other professionals in all aspects of professional and personal success. Though he has maintained an active law license for over 22 years, for more than a decade Chris has been solely dedicated to coaching and training corporate and legal clients throughout the United States and internationally. By recent count, Mr. Kirby has worked with well over 3000 professionals from well over 100 law firms and other organizations in 38 states, the District of Columbia, and more than 40 countries.

In this episode we discuss...
Why Strategic Plans Matter and How to Create Them
The Benefits of Strategic Planning Communication and Competition
Applying Strategic Planning to All Facets of Your Law Firm

John Croft is the President and Co-Founder of Elevate Services, a law company, providing consulting, technology and services to both law departments and law firms. Julie Savarino is Chief of Client Services and Development Officer at Business Development Inc, as well as Client Relations Director and Client Service Liaison at Dickinson Wright. Julie is also an Amazon Best-Selling Author. Ralph Baxter is on Member Board of Directors at Intapp, a Co-Host on the Law Technology Now Podcast, Member Legal Advisory Board of Legal Zoom, and Fellow at CodeX, The Stanford Center for Legal Informatics.

On this weeks episode we discuss…

-Why the Term Non-Lawyer is Now Obsolete in the Legal Industry
-Ownership in Law Firms
-Alternatives to the ‘Non-Lawyer’ Term

Julie Holton is the Owner and Principal Strategist at mConnexions, a full-service marketing and communications agency that focuses on developing digital marketing solutions for clients.

Prior to working in marketing and communications, Julie spent more than ten years working in top television newsrooms across the country, as an Emmy award-winning writer, producer, and executive producer.


On this weeks episode we discuss...

-Siri, Alexa, and Google Home - Voice Search and The Opportunities for Law Firms
-Featured Snippet & Structured Data
-How To Be More Conversational in Your Content

Ryan Suydam is the cofounder of Client Savvy. Client Savvy helps firms create fierce client loyalty by designing, implementing, and measuring Client Experiences. He has coached over 300 organizations and over 10,000 professionals on the skills required to be “client savvy.”

On this weeks episode we discuss..

- What is CX (Client Experience)
- How to refocus your business on value creation and value delivery
- How to design an experience for a client

Christina and Joe Hammond are the founders of Producify. A boutique full-service video marketing company based in Florida. We manage every aspect of video, from concept creation, production, and post-production to distribution on all media channels.

On this episode we discuss...
- How to repurpose content
- What type of gear and apps to use when creating videos
- Understanding your audience and the types of video content to create that converts

On this weeks episode we have Kwame Christian, the Director of the American Negotiation Institute where he conducts negotiation and conflict management workshops around the country.

He is also the author of the Amazon Best Seller - Nobody Will Play With Me: How to Use Compassionate Curiosity to Find Confidence in Conflict.

On This Episode We Discuss...
- Crafting Your Negotiating Techniques Daily
- Different Negotiating Tactics That Lawyers Employ to Get What They Want
- How Building Confidence is the Baseline of any Negotiation

Today on the legal mastermind podcast we have Robyn Addis. She is the COO of LISI a boutique digital marketing agency specializing in digital marketing solutions for law firms.

Most firms love to be first to be second, meaning they stifle innovation. On this episode we discuss how legal marketers and lawyers can make a valuable impact at their firms will help them fee valued and as though they are able to make an impact.