Legal Mastermind Podcast - Presented By Market My Market

Paul Faust is the President and Co-Founder of Ringboost. Ringboost has a passion for helping business owners grow any way they can and they are all about providing companies and firms with numbers that they can use in their marketing to drive more voice interaction. Paul oversees the sales and marketing functions of Ringboost, working with clients of all sizes to find memorable numbers that will be game changing for their businesses.

On This Episode, We Discuss ...
• The Importance and Benefits of Voice Communication
• What is Number Sharing and How Does it Work?
• Toll-Free Number vs. Local Number

Grace Montealegre is the Vice President of Marketing for Persist Communications as well as the Vice President of Marketing for Gacovino & Lake Law Firm. Grace has over 15 years of experience in legal marketing with over 20 years of experience in marketing as a whole. She started with import and export law and has primarily focused in personal injury and mass tort law for the last 5 years. Grace has worked with all aspects including SEO, PR, Brand Management, but is extremely passionate about automation in marketing.

On This Episode, We Discuss ...
• Assessing Your Current Processes and Identifying Tools to Streamline In Phases
• What is Marketing Automation?
• Importance of Capturing Your Contact in the First 5 Minutes

Dan Brian is the Director of Digital Marketing at Riddle & Brantley, LLP. He has been in the Digital Marketing Industry for over 14 years and primarly worked in the agency world when he first began his career. Dan developed a love for applying scrappier startup tactics and strategies to online marketing that he eventually brought with him when he transitioned to legal marketing a little over one year ago.

On This Episode, We Discuss ...
• The Importance of Repurposing and Recycling as Much Content as Possible
• Following the 80-20 or 90-10 Rule in Content Writing
• Steps and Tools to Use in Organizing Your Content Development Process

Andy Edelstein is Copywriter and Creative Director for Edelstein Communications. He spent nearly two decades working on Madison Avenue among the "Mad Men" before taking his business freelance in 2001. He specializes in the legal industry, but also has significant experience in B2B, Technology, Financial Services, and Healthcare. Andy is an active member and previous board member of the Legal Marketing Association (LMA).

On This Episode, We Discuss ...

• Bios and the Resistance from Lawyers
• Finding Differentiation in Your Law Firm
• Copywriting vs. Content Writing

Talien is the Director of Bankruptcy Operations at McFarlin LLP and has been working in the legal industry for nearly 12 years.

On This Episode, We Discuss . . .

• What Clients Are Looking For When Choosing a Firm
• Listening During Initial Contact / First Impression
• Why 'Human Touch' Is So Important In Communication

Peter Webb, Bobby Ravan, and Angela Wearn are all members of Scorpion. Peter is the Senior Vice President of Sales and has been with Scorpion for over 18 years since it was founded in 2001. Bobby has been with the company for just under 5 years and is the Director of Corporate Marketing. Angela is the Executive Vice President of Personal Injury and has been with Scorpion for nearly 6 years and has held several positions.

On This Episode, We Discuss ...

•Thinking About Your Strategy - What Clients / Cases Are You Looking For?
•What Is Omni-Channel Marketing and How Can It Benefit Your Firm
•Branding Concepts and Why Branding Is So Important

Joe Ortega and Cisco Adler are partners at Digital Rain, premiere PPC agency for law firms.

On this episode we discuss...
- Google Ads tips to make sure your internal team or agency is driving and converting qualified clicks
- Techniques experts are using the drop click costs dramatically
- The $340 million Google grant for ads your firm should be receiving

Michael Mogill is the Founder and CEO of Crisp Video Group. Crisp Video helps thousands of attorneys — from solo and small firms to large practices — build their brand, differentiate themselves from competitors, attract better cases, and earn millions in new revenue. The company hosts a Law Firm Growth Conference, Game Changers Summit, in Atlanta every year. Michael is also the author of The Game Changing Attorney.

On This Episode, We Discuss ...

•How Investing in Social Media Can Benefit Your Firm
•Giving Up the Idea of Competition
•Focusing on Team Alignment, Strong Leadership, Clear Vision, and Culture Control in a Firm

Mark is the President of Leadership for Lawyers, LLC. They provide training, coaching and consultation to firms in the areas of leadership development, business development and marketing. Before working with Leadership for Lawyers, Mark had more than 25 years of experience as a Chief Marketing Officer for professional services firms. He is teaches Strategic Marketing and Business Development at the University of Denver Sturm School of Law.

On This Episode, We Discuss...

•Disruptions That Law Firms Are Facing Today
•Process to Design a Solution to Address Both Internal and Client-Facing Problems
•How to Effectively Give Feedback to Others with Differing Personalities

In this weeks episode The Legal Mastermind Podcast hosts sit down to speak about some of the misinformation being spread on the internet by people deeming themselves as expert marketers during crisis management. We look at raw data and actual surveys to determine how COVID-19 is affecting the legal marketing world and what you should be doing.

Resources discussed during the podcast
https://www.marketmymarket.com/gauging-intent-across-marketing-channels-during-covid-19-and-any-future-crisis/

spyfu.com

https://www.facebook.com/ads/library/