Legal Mastermind Podcast - Presented By Market My Market

On This Episode, We Discuss ...
• Why Are the Legal Local Service Ads Important to You?
• Where You Should Begin with Google Screened Local Service Ads
• Frequently Asked Questions Regarding Google Local Service Ads

To view the screen share video: https://www.youtube.com/watch?v=YNM578QyCDM&feature=youtu.be

If you are interested in learning more, check out Ryan's blog post - https://www.marketmymarket.com/google-screen-local-service-ads-expands-into-more-practice-areas-and-cities/ and if you would like to schedule a video consult with Ryan, use the following link to select a date and time - https://calendly.com/market-my-market/1-on-1-set-up

Jason Levin is the Founder and Owner of ReadySetLaunch. Jason implements a specific set of tools and approaches that lawyers should be using for law firm business development. ReadySetLaunch has been around for nearly 9 years as a full-service coaching and training company for attorneys doing business development for councils, partners, associates helping them create a road map and execute it so that they can succeed within their firms and within their practices. If you are interested in contacting Jason, please visit his website at readysetlaunch.net or email him directly at [email protected]

On This Episode, We Discuss ...
• Understanding Discipline and Focus in SMART Goals
• Common Traps that Lawyers Fall Into Within Business Development
• Pro Bono as a Part of the Business Development Plan

Michelle King is the President and Founder of Reputation Ink. Reputation Ink is a public relations and content marketing firm working mostly with law firms. The primary service they provide is getting attorneys and law firms in the media - getting them positioned as thought leaders/experts in whatever niche they’re in - securing the media coverage, but also securing the firm as a whole covering their case wins and matters they are involved with. On the content side, they work with firms to figure out what kind of content they should be publishing, how to do that effectively, as well as how to utilize a lot of that content for public relations purposes. If you are interested in contacting Michelle, please reach out by visiting their website at www.rep-ink.com or you can email Michelle directly at [email protected].

On This Episode, We Discuss ...
• Determining Your Subject Matter Sweet Spot
• How to Present Yourself in a Different Way to the Media
• Goals for Law Firms When Engaging with PR Firms

Alycia Sutor is the Managing Director at GrowthPlay and leads the Professional Services Team. She has more than 20 years of experience helping lawyers and executives accelerate their sales performance and revenue growth. Alycia began in this industry when she discovered the opportunity to help lawyers rethink how they bring themselves into being so that the world can rethink the value that lawyers bring to the world. Please reach out to Alycia at www.growthplay.com

On This Episode, We Discuss ...
• Understanding Sales as a Service and the Meaning Behind It
• How to Keep Your Relationships with Clients and Prospects Open
• The Levels of Working with Professionals to Develop Business Plans

Bryan Sklover is an On-Air Personality and has worked in the broadcasting industry for the past 18 years. He has been with iHeartRadio on 101.1 WJRR, a PA Announcer for the Orlando Solar Bears Hockey Team, producing the Mike Harvey Show, as well as being involved with other sports teams including Orlando Magic and Tampa Bay Lightning. He has worked overall in communication as he taught at the Connecticut School of Broadcasting. Bryan likes to encourage people to use the skills they may or may not even realize that they have to get their point across the right way. You can connect with Bryan on LinkedIn at https://www.linkedin.com/in/bryan-sklover-304a7183/.

On This Episode, We Discuss ...
• How to Sound More Effective Over the Phone
• Methods for Becoming a Confident Speaker
• Bryan's Suggested Tools for Best Quality of Production

Mary Balistreri is the Business Development and Leadership Coach at Quarles and Brady. She coaches attorneys both in groups and individually to develop action plans and strategies to in turn develop business. Mary focuses on discovering tactics to help individuals grow to their full potential. She is also certified in Conversational Intelligence.

On This Episode, We Discuss ...
• The Importance of Trust in Conversations and Relationships
• Understanding Communication Styles and the 80-20 Rule
• Assumptions and Judgement vs Discovering Intent

Harlan Schillinger is widely recognized as the "Grandfather of Legal Advertising". He invented television advertising in the legal community when no one else was doing it. He began his career in television work in 1975 and began creating a series of television commercials for the legal category in 1977. If you are interested in speaking with Harlan or learning more about him, please visit his website and reach out at harlanschillinger.com

On This Episode, We Discuss ...
• Determining What Others Are Not Doing and Doing That
• Strategizing Your Marketing as if You Are Talking to a Jury
• Operating Your Business Like a Sports Franchise

Tim Corcoran is a Legal Management Consultant with offices in New York, Charlottesville, and Sydney as a global client base. He is a keynote speaker, author, as well as a legal commentator and has been in the industry for the past 2 decades as a corporate executive. The things that he talks about and where he guides his clients is just practical advice - what he learned in how to run a business and what they may not have been trained to do when in law school. It is really about helping legal leaders use their intellect and their lawyer abilities to be more effective leaders and managers of their business, which is essentially what his consulting practice is based on. Please reach out to Tim by visiting his website at bringintim.com or by following him on Twitter @tcorcoran

On This Episode, We Discuss...
• Prioritizing Your Next Steps in Navigating the Pandemic and Beyond
• Embracing Opportunities and Collaborating and Communicating More Effectively
• Utilizing Technology as a Way to Deliver New Solutions

Keith Newstrom has over a decade of experience in the legal marketing industry and is currently the Business Development Manager at Intake Conversion Experts (ICE). ICE has assisted over 200 Law firms, retained over 40,000 cases, and an average conversion rate of ~75%. Keith previously worked for FindLaw and Thomson Reuters for just over 7 years selling directory listings and leads.

If you are interested in getting in contact with Keith, please email him at [email protected] or [email protected]. You can also find more information by visiting his website at http://www.keithnewstrom.com/

On This Episode, We Discuss ...
• Buying Leads and Why It Differs for Every Firm
• Recommendations from Keith on Best Tools for Finding the Best Cases
• Importance of Intake Process in Converting Leads

On This Episode, We Discuss ...
• Importance of Tracking and Transparency in Reporting
• Thinking Outside the Box When It Comes to Content Plans
• The Latest SEO Trends