Legal Mastermind Podcast - Presented By Market My Market

Lauren Osborne is the Business Development Officer at TLD Law and has been with the company for about 2 years now. TLD Law is a full-service firm that will be celebrating its 60th year in business in 2021. Lauren works with the partners individually to develop their specific practice areas - they have a few different areas that they cover. Previously, Lauren worked with a CPA Firm for about 11 years before joining TLD Law. If you are interested in getting in contact with Lauren, you can email her at [email protected]

On This Episode, We Discuss ...
• Different Strategies for Approaching B2B and B2C Content
• Should Attorneys Be Writing Content on Their Website?
• Metrics to Measure Content Effectiveness

Amy Adams is the Director of Business Development at Loeb Law Firm. She previously had an online business as an original Etsy shop founder. The past 5 years she has brought that entrepreneurial DNA to where she is at now and helps her team grow the business. She has come from a family of entrepreneurs and that is what she enjoys the most. If you are interested in reaching out to Amy, email her directly at aadams@loeb-law/com or connect with her on LinkedIn at https://www.linkedin.com/in/adams-amy/

On This Episode, We Discuss ...
• Tools and Guides to Help You Maneuver Data
• How Amy Got Started by Understanding Metrics
• Recommendations for Firms and Next Steps

Frank Ramos is the Managing Partner at Clarke Silverglate in Miami, Florida. There are about ten attorneys at the firm who do a mix of litigation, commercial products, and employment. Feel free to connect with Frank on LinkedIn at https://www.linkedin.com/in/frankramosylt. If you scroll down to the bottom of his profile and find publications, he has several free books mostly geared towards lawyers regarding leadership, marketing, and other topics as well.

If you have not been on LinkedIn, get on LinkedIn. Once you are on, try it for a month. Give it a shot, it’s not for everybody, but you may find that you enjoy it and that it creates another avenue to market your company and creates another revenue stream by gaining referral sources. However, if you are going to be on a platform, you need to use it properly. Each platform has its own way of working and its own expectations of what appropriate content is.

On This Episode, We Discuss ...

• Reaching Out to Connections You Want to Create a Relationship With
• Producing Content on LinkedIn and Engaging in Others’ Content
• The End-Goal with Networking

Katherine Taylor is the Owner and Founder of Taylor Legal - they focus on representing small business owners. When she first began her law practice, she started out at a large law firm in Baltimore, Maryland and was there for just over 7 years. When she left the law firm, she was in local government, essentially in-house counsel for a local government for about 10 years. Katherine then decided to start her own practice, primarily because she wanted something challenging.

If you are interested in reaching out to Katherine or learning more, visit her website at https://www.taylorlegal.com

On This Episode, We Discuss ...

• Authenticity in Growing Your Law Firm
• Staying On Top of Marketing and Relying on Others When Needed
• Understanding Referrals Without Asking

Emily Baker, also known as The Badass Lawyer, is the Host of Get Legit Law and Sh!t Podcast and helps online businesses with all of their legal aspects. She made the jump to starting her own business in 2017 after 10 years working as a District Attorney in Long Beach, California. She loved the work as a DA, but sometimes the job was a little bit tough, especially health-wise.

If you are looking to get more involved with Emily, you can reach out to her through Direct Message on Instagram - https://www.instagram.com/theemilydbaker/ or find her at https://emilydbaker.com

On This Episode, We Discuss ...
• Focusing to Avoid Burnout
• Setting Boundaries and Enforcing Them
• Contributing to Spaces in a Positive Way

Chris Walker is the Senior Agency Account Executive at GatherUp. He has been working in digital marketing for the past 17 years in several different capacities. Before Chris joined GatherUp, he managed a sales team and an account management team at a local firm in Toronto. One thing that they did for their clients was review generation and that is how he was introduced to the GatherUp tool. He began working with GatherUp 3 years ago helping businesses get reviews.

If you are interested in learning more, please reach out to Ryan - [email protected] with any questions that you may have and he will be happy to assist you.

On This Episode, We Discuss ...

• Gathering, Managing, and Marketing Reviews
• What Should You Do When You Receive a Negative Review?
• Experiencing Bad Reviews from Fake Accounts and How to Handle It

Michael Bond is the Senior Media Director at Blattel Communications. Michael has been involved in legal marketing now for 15+ years. He has held several in-house positions in New Jersey as well as California and transitioned to Blattel Communications about 10 years ago. Blattel Communications meshed well with what Michael loves in life, which is media. He enjoys pairing what he loves doing with his job.

If you are interested in learning more from Michael, visit his website https://blattel.com and find him on social media or reach out to him on LinkedIn at https://www.linkedin.com/in/michaelabond/

On This Episode, We Discuss ...
• Getting In Front of Your Clients Through Social Media
• Gauging How You Are Doing Relative to Other Firms
• Understanding What Metrics You Need to be Looking At

Paul Samakow is a Personal Injury Lawyer and Author. He has been working in the Washington DC area for the past 40 years and got into personal injury around the 5-year mark. The local hispanic community in DC did not really have anyone talking to them, so he started running some small ads in newspapers and the phone started ringing. Paul is bilingual, but not completely, so he needed to hire someone in his office that was bilingual and could have those conversations. He is now the #1 guy in the hispanic community in DC. He recognized about 3 years ago that what he is doing can be reproduced - he can teach it. So, he opened a consulting business to help other attorneys around the country to do the same thing he is doing in their markets.

The best way to reach out to Paul is to give him a call at 301-500-0000. For a copy of Paul’s book, visit https://www.hispanic.thebusinessanswer.com/order-form

On This Episode, We Discuss ...
• Recognizing an Under-Served Community and What Cases Work Better
• Paul’s Favorite Business Book Finds to Develop the Business Side of Your Firm
• Suggestions for Someone Who is Not a Native Spanish Speaker and Top Book Points

This episode was transcribed by Transcription Outsourcing, LLC (https://www.transcriptionoutsourcing.net) - View the full transcription at legalmastermindpodcast.com

On This Episode, We Discuss ...
• How to Find and Write Great Content Topics
• Understanding What People Are Searching For
• Revitalizing and Re-Optimizing Previous Content