Legal Mastermind Podcast - Presented By Market My Market

Ben Glass is the Founder and CEO of Great Legal Marketing and Ben Glass Law. One of the book’s that Ben mentions the most to his clients is Deep Work by Cal Newport - check out the book on Amazon here. To learn more about Ben and to see how he is leading the legal industry to “challenge the status quo”, read his book, Play Left Fullback, on Amazon. You can also visit Ben’s websites at https://www.benglasslaw.com and https://www.greatlegalmarketing.com.

On This Episode, We Discuss ...

• How Do You Manage Everything You Are Doing?
• Ben’s Philosophy on the Work-Life Balance
• Common Answers from Lawyers on Where to Make a Change
• How Much One’s Perception and Experience Contributes

Eric Bersano is the Vice President of Business Development at Market My Market. Eric has been in the legal marketing industry for quite some time and focused specifically on mass torts for the past 10 years. If you would like to reach out to Eric with any additional questions, please email him at [email protected] or you can call him on his cell phone at 310-889-8777.

On This Episode, We Discuss ...

- How To Decide Which Mass Tort You Should Pursue
- Who Is This a Great Fit For?
- The Best Mediums for Getting the Best Cases
- Finding a Firm to Partner With
- Biggest Pitfalls in the Mass Torts Process

On This Episode, Chase & Ryan Discuss ...

- The Only Secret in Marketing is the Process
- How Is Tracking So Easy These Days?
- Is Keeping Track of Hundreds of Keywords That Important?
- Keeping Track of Content Marketing and Content Plans
- Honesty and Transparency in Reporting and Strategies

If you are interested at a deeper look of how you can implement transparency in your marketing process or what it looks like, check out Ryan's article with additional examples here - https://www.marketmymarket.com/seo-and-transparency-10-ways-digital-marketing-progress-can-easily-be-tracked/

Joey Coleman is a former criminal defense attorney and Author of Never Lose Another Customer Again: Turn Any Sale into a Lifelong Loyalty in 100 Days. Joey has since been helping organizations retain their customers and is now a full-time speaker, writer, and consultant on customer experience. To learn more about Joey and his many ventures, visit his website at https://joeycoleman.com/ . The 3 Free Chapters can be found on Joey’s website here by selecting “Get 3 Free Chapters”. For a copy of Joey’s complete book, check out Amazon or visit your local bookstore.

On This Episode, We Discuss …

• Proactive Behaviors versus Reactive Behaviors
• How Lawyers Can Make an Emotional Connection
• Efforts to Maintain Relationships After the Case is Over
• Difference in Thoughtful Gifting
• Retaining the Client Following “The Chase”

Nicole Clark is the Founder and CEO of Trellis Research Inc. Nicole is a Litigator and practiced a lot at the state court level doing employment and class action work. She couldn’t believe how difficult it was to get information at the state court level. Often, Nicole was an associate tasked with anecdotes and making strategic decisions - it blew her away that they were making strategic recommendations based on anecdata when there is a ton of data on the judges. She talked about the gap-in-data with some software developer friends to start mining data from the courts she appeared in most often. It was a game-changer in her practice and was so valuable to her. It gave her the courage to jump from practicing to bring Trellis to other litigators because having that data was a huge competitive advantage as a state court practitioner. Check out Trellis at www.tellis.law or reach out to Nicole directly at [email protected] or find her on Twitter at @nicole_a_clark.

On This Episode, We Discuss ...

• Most Common Ways People Use Technology When They are Not Necessarily Tech-Savvy
• Other Sources and Variables of Data that are Consequential in Making Decisions
• Giving Insight to Attorneys to Understand Some of the Judges’ Niche Things
• Where is the ‘Gray Area’ Line Drawn for Public Data?
• The Ethics for What Attorneys are Required to Do

Richard Sackett is the Founder of Group Matrix Advertising. He has been in the marketing / legal marketing agency world for the past 50 years. Richard and Morris Bart developed the systems and motivations that are the red rock of just about everyone’s ad and marketing program in the legal field today. Time of Day of Advertising, General Motivation of the Message, Internal Marketing Systems, and Management Systems were all developed over a period of 8-10 years. If you would like to reach out to Richard, you can call him at 504-220-5077 or email him at [email protected].

On This Episode, We Discuss ...

- Recognizing Areas of Advertising that Have Not Changed Over Time
- To Be Successful, You Need to Be Ubiquitous Through Frequency and Connectivity
- Isolating the Answer to “Why Did You Pick Me?”
- Taking the Approach of Creating an Impact
- Keeping an Open and Welcoming Smile on Every First Contact

Ryan and Chase are back to discuss what your law firm needs to be doing in 2021 to be set up for success. On part 2 of this podcast episode, the topics include:

• Perfecting Your Intake and Follow-Up Process
• Having a Plan in Place for Reviews
• Optimizing Local SEO
• Finding Where You Fit in Social Media
• Staying on Top of Website Trends
• Continuing to Educate Yourself

Carol Greenwald has written several books on networking, growing law firms, and has over 20 years of experience in-house and as a consultant. Carol started her career in academics and after a few years, she decided to transition into speech writing. After writing speeches, one of her clients hired her as an in-house newsletter editor for an accounting firm and 5 years later, she became the Director of Marketing. She realized that she could move to working for law firms and did just that - she had been working in-house for about 20 years and has now been out for the past 20 years.

On This Episode, We Discuss ...

- Creating a System for Networking that Makes You Comfortable
- Importance of Selecting the Venue You Want to Network In
- Understanding Networking is Not About Selling
- Bridging the Relationship of Others and Facilitating Further Networking
- What Kind of Group Do You Want to Be In?

On this special episode, Ryan and Chase discuss what your law firm needs to be doing in 2021 to be set up for success. Topics covered in the 1st part of this 2 part podcast include:

- Evaluating Your Technology / Tech Stack
- Taking Your Content Strategy to The Next Level
- LSA / Google Local Service Ads
- Our Take on Directories Such as AVVO & Justia
- Google Ads

Richard Lau is the Founder of Logo.com. He currently has logo.com, face.com, coffee.com, short.com, rides.com, as well as others. In the past, he has owned resume.com, weed.com, gr.com, ra.com, which many of those he now wishes he would have held onto. The prices for his domains are currently a lot higher than they were 10 years ago.

On This Episode, We Discuss ...
• How to Protect Your Brand Name Online
• Options for Purchasing Domain Names
• Different Industries Using Alternate Extensions