Legal Mastermind Podcast - Presented By Market My Market

Bruce Segall is the President of Marketing Sense for Business. He works with both law firms and small to mid-size business firms to help professionals stand out in the crowded business world. He has worked in the marketing industry throughout his entire career - He began with MasterCard and Citibank working in their marketing departments and then became the Director of Marketing for a small professional services firm. Bruce brings up a diverse mix because he understands the discipline that comes from working at big companies as well as the needs and the need for flexibility at a small firm or for solo practitioners. He has focused on being an outsource marketing director for smaller companies and firms by doing branding, communications, and messaging.

On This Episode, We Discuss ...
• 4 Most Important Things to Check on Your LinkedIn Profile Page
• Using LinkedIn's Features - Free vs. Premium
• On-Going Aspects of LinkedIn Features

William Umansky is the Managing Partner of Umansky Law Firm. William became a lawyer over 28 years ago and started as a prosecutor - he then did some defense work at a personal injury firm and has since started his own firm. He handles personal injury cases including car accidents, truck accidents, motorcycle accidents, slip and fall and premise liability cases, negligent security and sex abuse. William is also an author to the Amazon Best-Selling book "Power Principles of Success".

On This Episode, We Discuss ...

• Finding Your Driver for Success
• Giving Back to Your Community
• Prioritizing Your Passions... Including Your Business

Ken Hardison is the Founder and President of PILMMA, the Personal injury Lawyers Marketing and Management Association. Ken and the PILMMA Team use marketing and management resources dedicated to attorneys - they put out great information and host webinars, conferences, and mastermind groups. Ken is also an author on several books as well as a very sought after speaker, both on marketing and managing law firms.

On This Episode, We Discuss ...

• Secrets of Successful People
• Using Zoom and Other Virtual Meeting Spaces During COVID-19
• Giving Value in What You Do

Brian Basinger is Founder and Principal of Basinger CPA. Brian is a Certified Public Accountant and a Certified Tax Coach and helps small business owners navigate accounting, bookkeeping, and tax preparation. Basinger CPA is a strategic advisory firm that tries to go in depth and be proactive in helping their clients on tax planning, accounting, and cash flow forecasting.

On This Episode, We Discuss ...

• What Is the PPP Loan vs Other Options
• Recent Changes and Updates Made to PPP Loan
• Guidelines to Forgiveness of PPP Loan

Catherine MacDonagh is the founder of Legal Lean Sigma Institute and the developer of Legal Lean Sigma and the award-winning Legal Workout. She teaches and provides training and consulting services with a focus in project improvement, project management, operational and process excellence, organizational development, and strategy. Visit http://legalleansigma.com to learn more about the services Catherine and her team provide.

On This Episode, We Discuss...

• Understanding Lean and Six Sigma in Addition to Project Management
• What the Process Improvement Framework Is & How to Apply It
• Reducing or Eliminating Wasteful Tasks in Projects

Digital marketing is always evolving and there is always a new piece of software that you could be implementing in your site to make it run faster, have a better customer experience, or just to one-up your marketing game. Software is likely a solution to some of the issues or gaps that you may be struggling with.

On This Episode, We Discuss ...

• Reviewing Website Speed and Ways to Make Your Website Load Faster
• Chase and Ryan's Go-To Marketing Tools to Implement in Your Website
• What Things You Can Be Testing On Your Website and Content Refreshes

Kwasi Bowman is the Director of Account Management at Gavelytics. Gavelytics is a company that goes through records within state courts and extracts information on judge behavior to give litigators. Kwasi's role within the company is to take care of current clients and make sure that they are aware of how to use the technology. He ensures everyone is maximizing use of the product as well.

On This Episode, We Discuss...
• Structuring Your Strategy as a Result of Analytic Predictions
• Value AI Brings in Ability to Adjust Predictions and Anticipations
• Future of AI and How That Affects Lawyers

Kwame Christian is the Director of the American Negotiation Institute where he conducts negotiation and conflict management workshops around the country. He is also author of the Amazon best seller – Nobody Will Play With Me: How to Use Compassionate Curiosity to Find Confidence in Conflict and host of the word's most popular negotiation podcast - Negotiate Anything.

On This Episode, We Discuss …
• Recognizing Social Injustice and What Constitutes Action
• Steps of the Compassionate Curiosity Framework
• What is a Lawyer's Role as a Defender of Justice?

Webinar Information: June 5th, 2020 at 12 PM EST https://us02web.zoom.us/meeting/register/tZIvfuqtrjksHdUSm7XQqRXIMNth-xHQEx_P


americannegotiationinstitute.com/justice

Ted DeBettencourt is the Co-Founder of Juvo Leads. Ted has been working in the legal marketing industry for over 11 years now and began Juvo Leads with his partner about 3 years ago after running a small legal marketing agency himself. Juvo Leads is a complete lead capture and tracking company for law firms and other legal marketing agencies; they help law firms get more leads through website chat, as well as track leads that come through via phone call and form submission. If you are interested in speaking with Ted or learning more about his company, visit their website here - https://juvoleads.com

On This Episode, We Discuss ...
• Tracking the Source of Leads vs Tracking the Source of New Clients and Signed Cases
• What is Speed to Lead and Why Is It So Crucial?
• Website Mobile Experience and Tracking Leads via SMS

James Moorhouse has been in the legal marketing industry for over 20 years now, after beginning in 1999. James learned many tricks of the trade from his mentor in his time at Wallin and Klarich. He has since ventured into different roles and is currently consulting with attorneys at JPM 4 Marketing.

On This Episode, We Discuss ...
• What You Should Be Considering for a Marketing Budget
• How to Market in High Yield but Less Competitive Markets
• Different Ways to Utilize Google My Business for Marketing Your Firm