Legal Mastermind Podcast - Presented By Market My Market

Matt Biren is the founder of Biren Law Group.

Matt has always had an interest in the law. This interest started early on as a boyhood addition to television shows like Perry Mason, The Bold Ones, and Arrest & Trial. The witty and intelligent portrayal of these lawyers appealed to the same competitive spirit that had always driven him in sports, school, and other endeavors.

After receiving his undergraduate degree from UCLA, Matt went on to pursue his law degree at Loyola University. At the end of his first year, he started clerking for a labor law firm, Levy & Van Bourg. It was there that he first saw the tremendous advantage that large corporations and insurance companies have within the legal system.

While clerking and later working as a labor lawyer himself, Matt realized that seriously injured individuals and small businesses could compete with these large corporations and insurance companies if only they had the right lawyer by their side. It is for this reason that he has devoted his professional career to developing a skill set that would allow him to protect the rights of “the little guy.”

The Biren Law Group provides quality representation to individuals and small businesses that have been harmed by the negligence or wrongdoing of others.

Connect with Matt on LinkedIn: www.linkedin.com/in/matthewbiren/

Visit Biren Law Group's Website: www.biren.com

On This Episode, We Discuss…

• Adapting to Change in the Legal Industry
• Marketing Tips for Your Firm
• How to Best Manage Your Firm's Cash Flow
• Network, Network, Network

Dr. Wendy Ketner is the Senior Vice President of Medical Affairs at Expert Institute. She completed her internship and residency at Beth Israel Medical Center in NYC, and her research was in post-mastectomy reconstruction and the surgical treatment of gastric cancer, on which she co-authored a textbook chapter. Prior to joining Expert Institute, Dr. Ketner spent several years running the Healthcare Hedge Fund book of business at Gerson Lehrman Group, a learning platform for financial investors, life sciences and corporate companies, as well as consulting firms.

Seth Meyer is the Managing Partner of Meyer Law Firm PLC. He represents clients in arbitration and litigation at the trial and appellate levels and has handled cases on a broad array of subject matters, including antitrust, bankruptcy, contracts, class actions, fraud, labor and employment, mergers and acquisitions, product liability, securities, and unfair trade practices.

Expert Institute gives lawyers access to world-class experts, unparalleled intelligence, and cutting-edge legal technology. Established in 2010, Expert Institute has supported over 5,000 firms nationwide across all areas of practice.

Connect with Dr. Ketner on LinkedIn: www.linkedin.com/in/wendy-ketner-md-7564857

Connect with Seth on LinkedIn: www.linkedin.com/in/seth-meyer-95461130/

Visit Expert Institute's Website: www.expertinstitute.com

Visit Meyer Law Firm's Website: www.meyerplc.com

On This Episode, We Discuss…

• What is Expert Institute?
• The Science Behind Pertinent Mass Torts
• Determining the Best-Suited Experts for Clients
• Plaintiff Selection Criteria

Joe Tamburino is the Owner of Caplan & Tamburino Law Firm.

Tamburino is one of the most effective criminal defense attorneys in the Twin Cities and has been named a Minnesota “Super Lawyer” for the last two decades straight. His passion for excellence in criminal defense has led to an exclusive rating as a Minnesota State Bar Association Board Certified Legal Specialist in Criminal Law, a certification achieved by fewer than 3% of all attorneys.

He has defended his clients effectively against a wide range of charges – from DWI and white-collar crimes to child pornography, assault, and homicide – and has personally tried over 100 jury trials. Joe has over 30 years of criminal experience.

Connect with Joe on LinkedIn: https://www.linkedin.com/in/joe-tamburino-78aa5b10
Visit Caplan & Tamburino's Website: https://www.caplantamburino.com/

On This Episode, We Discuss…

• The Comparisons Between Acting & Trial Attorneys
• Tips to Grow a Successful Practice
• Being Prepared for Trial
• Recognizing Ethical Dilemmas in Court

Dan Callahan is the owner of Callahan Consulting Group LLC.

He is also the former President and Managing Partner of California’s Premier Litigation Firm, Callahan & Blaine, headquartered in Santa Ana California.

Some of Dan’s accomplishments include winning the prestigious OCTLA Trial Lawyer of the Year Award three times, being named one of the Top 10 Attorneys in the United States by the National Law Journal, and being voted California Business Trial Lawyer of the Year by California Lawyer Magazine.

His notable verdicts include obtaining a unanimous jury verdict after a three-month trial for $934,000,000 (the highest in Orange County history) and obtaining, in 2007, what was then the highest reported personal injury settlement in the U.S. of $50,000,000.

Connect with Dan on LinkedIn: https://www.linkedin.com/in/callahandaniel/

Visit Callahan Consulting's Website: https://callahanconsulting.com/

Check Out the Be That Lawyer Podcast: https://fretzin.com/dan-callahan-going-for-gold-and-silver/

Check Out Dan's YouTube Channel: https://www.youtube.com/c/CallahanConsulting/videos

On This Episode, We Discuss…

• Why Consulting?
• The Keys to Creativity for Attorneys
• Tips on Outreach During Trial

Philip Fairley is the President and Owner of The Rainmaker Institute.

Fairley is passionate about growing law firms with cutting-edge marketing and technology platforms. He developed Rainalytics®, the industry’s first business intelligence tool that tracks and analyzes law firm data. He’s a serial entrepreneur, founding tech firms catering to law firms and legal professionals. Fairley is dedicated to helping legal professionals build their business.

The Rainmaker Institute specializes in comprehensive legal marketing for small to mid-sized law firms. We teach you how to market your law firm as a business in a highly competitive market to gain an edge over other firms.

Connect with Philip on LinkedIn: https://www.linkedin.com/in/philipfairley/

Visit The Rainmaker Institute's Website: https://therainmakerinstitute.com/

Check Out the Free YouTube Optimization Guide: www.TheRainmakerInstitute.com/legalmastermindpodcast

On This Episode, We Discuss…

• How to Generate Marketing Campaigns with Video
• Personalizing Your Firm's Social Media Strategy
• Buying into Video

Brian Vogel is the Senior Vice President of Business Development at Hochman & Lee LLC.
This episode marks Vogel's second appearance on the Legal Mastermind Podcast.

Vogel possesses 20 years of experience, encompassing a successful career progression ranging from individual sales contributor to now leading a sales team. His specialty is in Mass Tort claimant recovery and legal marketing consulting.

Hochman & Lee LLC is a law firm that provides intake services to funders and lawyers.

Connect with Brian on LinkedIn: https://www.linkedin.com/in/brianericvogel/

Visit Hochman & Lee's Website: https://hochmanandlee.com/

On This Episode, We Discuss…

• Why Mass Torts?
• The Keys to Keeping Constant Communication
• Mass Torts' Impact on the Legal Field

Chris Nelson is the Senior Manager of Vertical Marketing at CallRail, a lead intelligence platform helping businesses of all sizes turn more leads into better customers.

With more than 10 years of experience marketing consumer durables and professional services, Chris leads CallRail’s efforts to grow in key industries and is responsible for the lead intelligence platform’s Go-To-Market strategy and activities in partnering with lawyers and law firms.

Connect with Chris on LinkedIn: www.linkedin.com/in/christopher-nelson-205588140/

Visit CallRail's Website: www.callrail.com

On This Episode, We Discuss…

• CallRail's Vertical Marketing Plan
• The Two Types of Tracking Data
• How CallRail Will Incorporate AI Capabilities in the Future

Kristaps "Chris" Brencans started as a project manager at On The Map Marketing in 2015 and now runs the day-to-day operations as the company’s Chief Executive Officer.

Connect with Chris on LinkedIn: www.linkedin.com/in/kbrencans

Visit On The Map Marketing's Website: www.onthemap.com

On This Episode, We Discuss…

• On the Map's Strategy Utilizing EOS
• The Impact of Quarterly Rocks on Your Firm
• Helping Clients Build Local Presence
• Defining the Challenges of Attribution and Conversion

Arya Firoozmand is the Co-Founder and CEO of Overture Law.

Arya is also a practicing attorney in California and leads the customer experience team as well as oversees product innovation at BizCounsel. Arya's practice focuses on representing a wide variety of business litigation issues across a number of industries.

Overture is the first attorney-to-attorney referral platform that lets you easily generate referral fees for clients you can’t serve.

Connect with Arya on LinkedIn: www.linkedin.com/in/aryafiroozmand

Visit Overture’s Website: overture.law

On This Episode, We Discuss…

• The Beginning of Overture
• Building Communities with Referrals
• Engaging User Feedback

Hugo E. Gomez is the founder of Abogados NOW, a national Spanish marketing agency that helps attorneys advertise to underrepresented communities. With a mission to forge greater awareness of Spanish-speaking communities, Hugo and his team create high-performing and cost-effective Spanish digital marketing campaigns to help attorneys grow their firms.

Hugo’s passion for empowering underrepresented communities began early in his career. He noticed a gap in the legal industry and set out to create a solution. With years of experience in digital marketing and a keen understanding of the Spanish-speaking market, Hugo developed a custom Spanish marketing plan that helps attorneys reach a market that other firms are missing.

At Abogados NOW, Hugo leads a team of human beings who are not just marketing experts, but advocates for justice. They implement multicultural best practices and accurate data to create effective lead-generation programs that maximize ROI for legal practices. Through their work, Hugo and his team help communities find justice by connecting them with legal professionals who can help them.

Thanks to Hugo’s vision and leadership, Abogados NOW has become the first-choice partner for legal practices looking to tap into Spanish-speaking communities across the country. By leveraging digital marketing and data-driven solutions, they help attorneys achieve their business goals while making a difference in the lives of those who need legal help the most.

Connect with Hugo on LinkedIn: www.linkedin.com/in/bilingualmarketing/

Visit Abogados NOW’s Website: www.abogadosnow.com/

On This Episode, We Discuss…

• The Creation of Abogados NOW
• How to Build a Spanish Online Business for Law Firms
• Understanding Local Spanish-Speaking Markets