For so many law firms, SEO can feel like the golden ticket or all-encompassing answer to their marketing questions and strategy.

But great marketing and online presence goes beyond keyword searches, and in this episode we’re answering why focusing on keywords is the wrong approach to SEO.

Joining me for this conversation is Lorraine Ball, who after spending too many years in Corporate America, said goodbye to the bureaucracy, glass ceilings and bad coffee to follow her passion helping small business owners succeed.

Today, Lorraine is a successful entrepreneur, author, professional speaker, and host of the marketing podcast, More than a Few Words, brings creative ideas, practical tips, and decades of real-world experience to every conversation. As the founder of the Digital Toolbox Club, she helps business owners use internet marketing to grow.

Lorraine gives listeners actionable tips on:

How to create content for great SEO, without relying on keywords

Creating content that answers questions

How to provide value on your website and keep your visitors engaged

Tips to re-optimize a blog post

Resources mentioned in this episode:

www.answerthepublic.com

https://www.ask-socrates.com/

Why is focusing on keywords the wrong approach to SEO?

Trying to settle through mediation? Learn what works and what doesn’t from Hon. Glenn Norton, a former judge on the Missouri Court of Appeals who is now one of the most sought-after mediators in the Midwest. This encore conversation about the legal and psychological nuances of negotiation could make your next mediation more successful.

Trying to settle through mediation? Learn what works and what doesn’t from Hon. Glenn Norton, a former judge on the Missouri Court of Appeals who is now one of the most sought-after mediators in the Midwest. This encore conversation about the legal and psychological nuances of negotiation could make your next mediation more successful.

Hilary J. Allen isn’t sorry if you find her new book scary. In fact, she’s hoping that Driverless Finance: Fintech’s Impact on Financial Stability can spook enough people to create momentum for change.

Allen was involved in the Financial Crisis Inquiry Commission that was formed by Congress to study the causes behind the 2008 financial crisis. Now she sees the possibility of financial collapse on an even greater scale with AI technology being used in the financial industry; “smart contracts” that could bring down banks before human intervention is possible; cryptocurrency and non-fungible token sales being made for the purpose of speculation; and tech giants like Apple, Facebook, Amazon and Google contemplating offering financial services. In the future, she warns, banks might not be the only entities that become “too big to fail.”

While the public is concerned about the safety of driverless cars, there’s much less awareness about driverless finance, and the dangers it could pose to the global financial system are real, says Allen.

In this episode of the Modern Law Library, Allen speaks with the ABA Journal’s Lee Rawles about the promise and downsides of some “cutting-edge” financial products, and why innovation is not inherently good. She suggests some avenues for regulation and oversight, urges that regulators be given the technology and access to expertise they need to keep up with new financial products and markets, and explains what an NFT is–and what it isn’t.

Special thanks to our sponsor, Posh Virtual Receptionists.

You’re spending money to attract potential clients, now take the next step to ensure every moment of that client experience is amazing from intake to follow-up.

In a special LHLM 101 episode, Conrad and Gyi go deep into the mysterious world (well, not that mysterious) of Customer Relationship Management platforms, known as CRMs. Provide a better experience for your clients; analyze marketing data to know what’s working and what isn’t; and do it all while saving you both time and money. It’s hard work, but CRMs make it easier. 

The days of tracking open cases on yellow legal pads is over. If you don’t know where to start, the LHLM dynamic duo run through the big-name platforms, the tricks and traps, and share their number one tactical tip to successfully implementing a CRM platform.

Special thanks to our sponsors Alert Communications, LawYaw, Posh, and Clio.

We're introducing sponsored podcast episodes where we'll be joined by a legal voice/company & discuss the newest features, happenings, and trends in the legal world. Today we are joined by Clio. We’ll be talking with them about the latest trends that solo & small firms should be on the lookout for! We're excited to offer these episodes to our audience and hope you'll enjoy. About Clio Clio currently offers two products in their robust legal tech ecosystem. Clio Manage is a Law Practice Management Software (LPMS) and Clio Grow is a law firm Customer Relationship Management system (CRM). Clio Manage is a LPMS platform that welcomes, and encourages integration. This is one of its greatest strengths. Clio boasts an extensive App Directory, and an Open API. It works-and-plays well with an almost overwhelming amount of legal tech. Additionally, it's one part of the entire Clio Suite. Which means you can seamlessly add Clio Grow (an intake CRM), albeit for an additional price. Clio Grow is a law firm Customer Relationship Management system (CRM). It was previously called Lexicata, and is now part of Clio's legal software suite. This means that it can easily be used in concert with Clio Manage. However, it can still be used independently, if you so choose. Helpful Links   |    |  

We're introducing sponsored podcast episodes where we'll be joined by a legal voice/company & discuss the newest features, happenings, and trends in the legal world. Today we are joined by Clio. We’ll be talking with them about the latest trends that solo & small firms should be on the lookout for! We're excited to offer these episodes to our audience and hope you'll enjoy.

About Clio

Clio currently offers two products in their robust legal tech ecosystem. Clio Manage is a Law Practice Management Software (LPMS) and Clio Grow is a law firm Customer Relationship Management system (CRM).

Clio Manage is a LPMS platform that welcomes, and encourages integration. This is one of its greatest strengths. Clio boasts an extensive App Directory, and an Open API. It works-and-plays well with an almost overwhelming amount of legal tech. Additionally, it's one part of the entire Clio Suite. Which means you can seamlessly add Clio Grow (an intake CRM), albeit for an additional price.

Clio Grow is a law firm Customer Relationship Management system (CRM). It was previously called Lexicata, and is now part of Clio's legal software suite. This means that it can easily be used in concert with Clio Manage. However, it can still be used independently, if you so choose.

Helpful Links

Clio  |  2021 Legal Trends Report   |   How Law Firms Use Clio (Video)

As part of a new feature on Lawyer 2 Lawyer, we are releasing something a little different. While we will be maintaining our regular practice of providing you high-quality commentary on the biggest subjects in the law today, every other episode for the next few months, we’ll be running a series we call “The Life of a Lawyer, Start to Finish”. This series will explore the experience of becoming and being an attorney, from applying to law schools through retirement and everything in between. We’re excited to use this series to offer some great advice for lawyers at all stages of their careers.

In our first episode, we will start, logically enough, with “How to Get into Law School.”  Host Craig Williams is joined by Miriam Ingber, Associate Dean of Admissions & Financial Aid at Yale Law School, and Kristi Jobson, Assistant Dean for Admissions and Chief Admissions Officer at Harvard Law School, to cover their popular podcast for future law students, Navigating Law School Admissions, the admissions process, standing out in the crowd, and preparing for your first year.

Special thanks to our sponsor, Posh Virtual Receptionists.

The pandemic made many employers realize that they actually can do business with a remote staff, but there are still many issues to untangle as remote and/or hybrid work continues. To help attorneys understand the nuances of employment law for these new work situations, Rocky Dhir welcomes business and employment trial lawyer Trang Tran. They discuss how today’s common work situations interact with current laws and offer advice for protecting both employers and employees.

Trang Tran is a trial lawyer who has been serving individuals and businesses for over 20 years.

Special thanks to our sponsors, Clio and LawPay.

We’re joined by author and professor, Susan Ashford, where we talk about how you can use small, daily experiments to grow as a leader. If today’s podcast resonates with you and you haven’t read The Small Firm Roadmap yet, ! Thanks to and for sponsoring this episode.