Legally Contented

In this episode, Wayne Pollock, the founder of the Law Firm Editorial Service, interviews David Zetoony, Co-Chair of Greenberg Traurig's U.S. Data Privacy and Cybersecurity Practice. David is a prolific writer, creating upwards of 200 articles a year regarding cybersecurity and data privacy issues.

The National Law Journal named David a “Cybersecurity and Data Privacy Trailblazer,” JD Supra recognized him four times as one of the most widely read names when it comes to data privacy, cyber security, or the collection and use of data, and Lexology identified him fourteen times as the top “legal influencer” in the area of technology, media, and telecommunications in the United States, the European Union, and in the context of cross-border transfers of information. 

He is the author of "Building a Law Practice One Article at a Time," published by the American Bar Association, as well as the ABA's primary publication on the European General Data Protection Regulation (GDPR) and the ABA's Desk Reference Companion to the California Privacy Rights Act (CPRA).

In this episode, David and Wayne discuss, among other things:

 - Why attorneys should be prolific with their thought leadership content

- How content is a client service tool as much as it is a marketing and business development tool

- Why your clients hold the key to your content creation

- David's process for writing 200 articles a year

- Why tying your thought leadership content to news articles makes it less valuable

- What lawyers get wrong about how thought leadership is supposed to work

- Why content that doesn't take a position reflects poorly on the attorney writing it

- Why attorneys shouldn't hand off their thought leadership content drafting to associates

You can watch this episode on YouTube:
https://www.youtube.com/watch?v=ZO5aKl8pRps

About David Zetoony

David's online bio: https://www.gtlaw.com/en/professionals/z/zetoony-david-a

David's LinkedIn profile: https://www.linkedin.com/in/davidzetoony/

David's posts on Greenberg Traurig's "Data Privacy Dish" blog: https://www.gtlaw-dataprivacydish.com/author/zetoonyd

David's book, "Building a Law Practice One Article at a Time": https://www.americanbar.org/products/inv/book/406698992

About Wayne Pollock/the Law Firm Editorial Service

Learn more about Wayne Pollock, the host of Legally Contented: https://www.linkedin.com/in/waynepollock

Learn more about the Law Firm Editorial Service: http://www.lawfirmeditorialservice.com

Do you have any idea how much money your firm is losing when its lawyers write thought leadership marketing and business development content themselves? Learn how much with the Law Firm Editorial Service's Thought Leadership Cost Calculator:  https://www.lawfirmeditorialservice.com/thought-leadership-cost-calculator

Check out blog posts and videos designed to help you and your colleagues improve their content marketing and thought-leadership marketing efforts: 

https://www.lawfirmeditorialservice.com/blog

https://www.lawfirmeditorialservice.com/videos

Do you know a lawyer, law firm, or company serving the legal industry doing big things with their content marketing and/or thought leadership marketing that we should feature? Please email us at [email protected]

In this episode, Wayne Pollock (founder of the Law Firm Editorial Service) explains how lawyers can solidify their relationships with their clients and referral sources by co-authoring thought leadership content with them.

About Wayne Pollock/the Law Firm Editorial Service

Learn more about Wayne Pollock, the host of Legally Contented and the founder of the Law Firm Editorial Service: https://www.linkedin.com/in/waynepollock

Learn more about the Law Firm Editorial Service: http://www.lawfirmeditorialservice.com

Do you have any idea how much money your firm is losing when its lawyers write thought-leadership marketing and business development content themselves? Learn how much with the Law Firm Editorial Service's Thought Leadership Cost Calculator: http://www.WriteLessBillMore.com

Check out blog posts and videos designed to help you and your colleagues improve their content marketing and thought-leadership marketing efforts:

https://www.lawfirmeditorialservice.com/blog
https://www.lawfirmeditorialservice.com/videos

Do you have a question about content  marketing or thought-leadership marketing you would like us to answer on a future Practice Pointer episode? Please email us at [email protected]

In this episode, Wayne Pollock (founder of the Law Firm Editorial Service) explains the one particular philosophy embraced by Costco that professional services providers, especially lawyers, should embrace too when it comes to their thought leadership.

About Wayne Pollock/the Law Firm Editorial Service

Learn more about Wayne Pollock, the host of Legally Contented and the founder of the Law Firm Editorial Service: https://www.linkedin.com/in/waynepollock

Learn more about the Law Firm Editorial Service: http://www.lawfirmeditorialservice.com

Do you have any idea how much money your firm is losing when its lawyers write thought-leadership marketing and business development content themselves? Learn how much with the Law Firm Editorial Service's Thought Leadership Cost Calculator: http://www.WriteLessBillMore.com

Check out blog posts and videos designed to help you and your colleagues improve their content marketing and thought-leadership marketing efforts:

https://www.lawfirmeditorialservice.com/blog
https://www.lawfirmeditorialservice.com/videos

Do you have a question about content  marketing or thought-leadership marketing you would like us to answer on a future Practice Pointer episode? Please email us at [email protected]

In this episode, Wayne Pollock, the founder of the Law Firm Editorial Service, interviews Hilary Bricken, name partner of Harris Bricken.

Hilary is one of the premier cannabis business and regulatory attorneys in the United States. As chair of Harris Bricken’s Regulated Substances practice group, she helps cannabis companies of all sizes with their cannabis-related business and regulatory needs. Hilary is also lead editor of the Canna Law Blog. Hilary was named by Chambers in 2022 as one of only two “Band 1” California lawyers. 

Since joining Harris Bricken in 2010, Hilary has earned a reputation as an exceptional and fearless business law attorney. Major media outlets including The New York Times, VICE, the Los Angeles Times, Chicago Tribune, Business Insider, CNN, Rolling Stone, Forbes, MSNBC, and Bloomberg all have turned to Hilary for her on-the-ground perspective on cannabis laws.

In this episode, Hilary and Wayne discuss, among other things:

 - How the Canna Law Blog greased her and her colleagues' business development skids and fueled the growth of her practice

- What makes for an effective law firm blog covering an industry

- The importance of listening to the consumers of your content

- How to build systems and processes for a blog with multiple authors

- How to get associates involved in thought leadership content creation

- Thought leadership as a recruitment tool

You can watch the video recording of the episode here:
https://www.youtube.com/watch?v=XjOaQyKWGnU

About Hilary Bricken

Hilary's online bio: https://harrisbricken.com/our-team/hilary-bricken/

Harris Bricken's Canna Law Blog: https://harrisbricken.com/cannalawblog/

Hilary's Twitter handle: https://twitter.com/cannabizlawyer

Hilary's LinkedIn profile: https://www.linkedin.com/in/hilary-bricken-37836724

About Wayne Pollock/the Law Firm Editorial Service

Learn more about Wayne Pollock, the host of Legally Contented: https://www.linkedin.com/in/waynepollock

Learn more about the Law Firm Editorial Service: http://www.lawfirmeditorialservice.com

Do you have any idea how much money your firm is losing when its lawyers write thought leadership marketing and business development content themselves? Learn how much with the Law Firm Editorial Service's Thought Leadership Cost Calculator:  https://www.lawfirmeditorialservice.com/thought-leadership-cost-calculator

Check out blog posts and videos designed to help you and your colleagues improve their content marketing and thought-leadership marketing efforts: 

https://www.lawfirmeditorialservice.com/blog

https://www.lawfirmeditorialservice.com/videos

Do you know a lawyer, law firm, or company serving the legal industry doing big things with their content marketing and/or thought leadership marketing that we should feature? Please email us at [email protected]

In this episode, Wayne Pollock (founder of the Law Firm Editorial Service) explains how our thought leadership content allows us to be in multiple places at once, and how it works for us 24 hours a day, 7 days a week, 365 days a year, advocating for us and serving as our salesforce.

About Wayne Pollock/the Law Firm Editorial Service

Learn more about Wayne Pollock, the host of Legally Contented and the founder of the Law Firm Editorial Service: https://www.linkedin.com/in/waynepollock

Learn more about the Law Firm Editorial Service: http://www.lawfirmeditorialservice.com

Do you have any idea how much money your firm is losing when its lawyers write thought-leadership marketing and business development content themselves? Learn how much with the Law Firm Editorial Service's Thought Leadership Cost Calculator: http://www.WriteLessBillMore.com

Check out blog posts and videos designed to help you and your colleagues improve their content marketing and thought-leadership marketing efforts:

https://www.lawfirmeditorialservice.com/blog
https://www.lawfirmeditorialservice.com/videos

Do you have a question about content  marketing or thought-leadership marketing you would like us to answer on a future Practice Pointer episode? Please email us at [email protected]

In this episode, Wayne Pollock, the founder of the Law Firm Editorial Service and the host of Legally Contented, recaps the five most recent interview episodes of the podcast, includes clips from them, and provides takeaways from each episode for lawyers and legal industry in-house marketers that can help them boost their content marketing and thought leadership marketing efforts.

In this episode, Wayne recaps:

Episode 32 - Blogging made him both the Pope and the Tom Hanks of D&O insurance - Kevin LaCroix

Episode 35 - This business lawyer has 133K+ YouTube subscribers hanging on her every word - Aiden Durham

Episode 37 - Video tips from the lawyer who pioneered educational legal videos on YouTube - Gerry Oginski

Episode 40 - This lawyer's podcasts nurture his referral relationships and build his brand - John Strohmeyer

Episode 42 - This Am Law 200 partner is using Twitter to build his practice and authority - Adam Wasch

You can watch the video recording of the episode here: https://www.youtube.com/watch?v=J5LOHsJ1AcA

About Wayne Pollock/the Law Firm Editorial Service

Learn more about Wayne Pollock, the host of Legally Contented: https://www.linkedin.com/in/waynepollock

Learn more about the Law Firm Editorial Service: http://www.lawfirmeditorialservice.com/

Do you have any idea how much money your firm is losing when its lawyers write thought leadership marketing and business development content themselves? Learn how much with the Law Firm Editorial Service's Thought Leadership Cost Calculator:  https://www.lawfirmeditorialservice.com/thought-leadership-cost-calculator/

Check out blog posts and videos designed to help you and your colleagues improve their content marketing and thought-leadership marketing efforts: 

https://www.lawfirmeditorialservice.com/blog

https://www.youtube.com/@lawfirmeditorialservice

Do you know a lawyer, law firm, or company serving the legal industry doing big things with their content marketing and/or thought leadership marketing that we should feature? Please email us at [email protected]

In this episode, Wayne Pollock (Founder of the Law Firm Editorial Service) explains the relationship between lawyers' thought leadership content and their face-to-face business development efforts.

About Wayne Pollock/the Law Firm Editorial Service

Learn more about Wayne Pollock, the host of Legally Contented and the founder of the Law Firm Editorial Service: https://www.linkedin.com/in/waynepollock

Learn more about the Law Firm Editorial Service: http://www.lawfirmeditorialservice.com

Do you have any idea how much money your firm is losing when its lawyers write thought-leadership marketing and business development content themselves? Learn how much with the Law Firm Editorial Service's Thought Leadership Cost Calculator: http://www.WriteLessBillMore.com

Check out blog posts and videos designed to help you and your colleagues improve their content marketing and thought-leadership marketing efforts:

https://www.lawfirmeditorialservice.com/blog
https://www.lawfirmeditorialservice.com/videos

Do you have a question about content  marketing or thought-leadership marketing you would like us to answer on a future Practice Pointer episode? Please email us at [email protected]

In this episode, Wayne Pollock (Founder of the Law Firm Editorial Service) explains why lawyers need to make their thought leadership nonperishable if they want it to endure and be relevant, valuable, and compelling to their target audience well into the future.

About Wayne Pollock/the Law Firm Editorial Service

Learn more about Wayne Pollock, the host of Legally Contented and the founder of the Law Firm Editorial Service: https://www.linkedin.com/in/waynepollock

Learn more about the Law Firm Editorial Service: http://www.lawfirmeditorialservice.com

Do you have any idea how much money your firm is losing when its lawyers write thought-leadership marketing and business development content themselves? Learn how much with the Law Firm Editorial Service's Thought Leadership Cost Calculator: http://www.WriteLessBillMore.com

Check out blog posts and videos designed to help you and your colleagues improve their content marketing and thought-leadership marketing efforts:

https://www.lawfirmeditorialservice.com/blog
https://www.lawfirmeditorialservice.com/videos

Do you have a question about content  marketing or thought-leadership marketing you would like us to answer on a future Practice Pointer episode? Please email us at [email protected]

In this episode, Wayne Pollock, the founder of the Law Firm Editorial Service, interviews Adam Wasch, a Florida franchise law attorney and co-chair of the franchise law practice group at Greenspoon Marder LLP.

In this episode, Adam and Wayne discuss, among other things:

- How Adam helped build a law firm that caught the attention of the Am Law 200 firm that eventually absorbed it

- Why Adam is using Twitter to help grow his practice and his authority

- The kind of content attorneys should consider sharing on Twitter

- How Adam balances sharing professional and personal content on Twitter

- How Adam shares his thoughts and insights on Twitter without venturing into providing legal advice

- How he could tell the time he was spending on Twitter was paying off

- What attorneys often get wrong about social media generally, and Twitter particularly

You can watch the video recording of the episode here: https://www.youtube.com/watch?v=xrDvWRvIMdY

About Adam Wasch

Adam's online bio: https://www.gmlaw.com/attorneys/adam-g-wasch-florida-franchise-law-attorney/

Adam's Twitter handle: https://twitter.com/AdamGWaschEsq

Adam's LinkedIn profile: https://www.linkedin.com/in/adam-g-wasch-53bb839a/

About Wayne Pollock/the Law Firm Editorial Service

Learn more about Wayne Pollock, the host of Legally Contented: https://www.linkedin.com/in/waynepollock

Learn more about the Law Firm Editorial Service: http://www.lawfirmeditorialservice.com

Do you have any idea how much money your firm is losing when its lawyers write thought leadership marketing and business development content themselves? Learn how much with the Law Firm Editorial Service's Thought Leadership Cost Calculator:  https://www.lawfirmeditorialservice.com/thought-leadership-cost-calculator

Check out blog posts and videos designed to help you and your colleagues improve their content marketing and thought-leadership marketing efforts: 

https://www.lawfirmeditorialservice.com/blog

https://www.lawfirmeditorialservice.com/videos

Do you know a lawyer, law firm, or company serving the legal industry doing big things with their content marketing and/or thought leadership marketing that we should feature? Please email us at [email protected]

In this episode, Wayne Pollock (Founder of the Law Firm Editorial Service) explains why lawyers should focus on crafting thought leadership that wins their target audiences' hearts and minds instead of merely catching their eyeballs.

About Wayne Pollock/the Law Firm Editorial Service

Learn more about Wayne Pollock, the host of Legally Contented and the founder of the Law Firm Editorial Service: https://www.linkedin.com/in/waynepollock

Learn more about the Law Firm Editorial Service: http://www.lawfirmeditorialservice.com

Do you have any idea how much money your firm is losing when its lawyers write thought-leadership marketing and business development content themselves? Learn how much with the Law Firm Editorial Service's Thought Leadership Cost Calculator: http://www.WriteLessBillMore.com

Check out blog posts and videos designed to help you and your colleagues improve their content marketing and thought-leadership marketing efforts:

https://www.lawfirmeditorialservice.com/blog
https://www.lawfirmeditorialservice.com/videos

Do you have a question about content  marketing or thought-leadership marketing you would like us to answer on a future Practice Pointer episode? Please email us at [email protected]