Legally Contented

In this episode, Wayne Pollock, the founder of the Law Firm Editorial Service, interviews John Strohmeyer, proprietor of Strohmeyer Law, an estate planning, tax, and probate law firm in Houston. John is the host of two podcasts that serve different functions. 

The first, Five Star Counsel, answers the question, "What would a law firm built by the founders of Disney, Four Seasons, Amazon, and Zappos look like?" Before law school, John was Night Manager of the Four Seasons Hotel in Austin, Texas, where he received a crash course on best practices for client service. This podcast helps him brand himself as an authority on client service at law firms.

The second podcast, No Unfinished Business, allows John to nurture his referral relationships by having referral partners discuss the areas related to estate planning, taxes, and probate that they specialize in.
 

In this episode, John and Wayne discuss, among other things:

- How his time as night manager of the Austin Four Seasons Hotel impacted his legal practice

- Why he chose to host podcasts instead of writing blog posts and articles

- Why he launched a podcast  focused on client service, but not on explicitly attracting clients to his firm

- Why he launched a podcast focused on referral partners

- His advice for lawyers who want to begin podcasting

You can watch the video recording of the episode here: https://www.youtube.com/watch?v=0kftekj-Bpg.

About John Strohmeyer/Strohmeyer Law

John Strohmeyer's online bio: https://www.strohmeyerlaw.com/john-r-strohmeyer-houston-attorney

The Five Star Counsel podcast (via Apple Podcasts): https://podcasts.apple.com/us/podcast/five-star-counsel-podcast/id1539196686

The No Unfinished Business podcast (via Apple Podcasts): https://podcasts.apple.com/us/podcast/no-unfinished-business-podcast/id1611484839

About Wayne Pollock/the Law Firm Editorial Service

Learn more about Wayne Pollock, the host of Legally Contented: https://www.linkedin.com/in/waynepollock

Learn more about the Law Firm Editorial Service: http://www.lawfirmeditorialservice.com

Do you have any idea how much money your firm is losing when its lawyers write thought leadership marketing and business development content themselves? Learn how much with the Law Firm Editorial Service's Thought Leadership Cost Calculator:  https://www.lawfirmeditorialservice.com/thought-leadership-cost-calculator

Check out blog posts and videos designed to help you and your colleagues improve their content marketing and thought-leadership marketing efforts: 

https://www.lawfirmeditorialservice.com/blog

https://www.lawfirmeditorialservice.com/videos

Do you know a lawyer, law firm, or company serving the legal industry doing big things with their content marketing and/or thought leadership marketing that we should feature? Please email us at [email protected]

In this episode, Wayne Pollock (Founder of the Law Firm Editorial Service) reminds lawyers and law firms that thought leadership is more than a client/referral source ACQUISITION tool; it is also a client/referral source RETENTION tool.

About Wayne Pollock/the Law Firm Editorial Service

Learn more about Wayne Pollock, the host of Legally Contented and the founder of the Law Firm Editorial Service: https://www.linkedin.com/in/waynepollock

Learn more about the Law Firm Editorial Service: http://www.lawfirmeditorialservice.com

Do you have any idea how much money your firm is losing when its lawyers write thought-leadership marketing and business development content themselves? Learn how much with the Law Firm Editorial Service's Thought Leadership Cost Calculator:
http://www.WriteLessBillMore.com

Check out blog posts and videos designed to help you and your colleagues improve their content marketing and thought-leadership marketing efforts: 

https://www.lawfirmeditorialservice.com/blog

https://www.lawfirmeditorialservice.com/videos

Do you have a question about content  marketing or thought-leadership marketing you would like us to answer on a future Practice Pointer episode? Please email us at [email protected]

In this episode, Wayne Pollock (founder of the Law Firm Editorial Service)  explains why, contrary to what many lawyers and in-house legal marketers believe, thought leadership is a process, not a product. 

The four components to the process, according to Wayne, are: 

1. Identifying ideas 

2. Drafting the content 

3. Distributing the content for publication 

4. Being seen as a thought leader
 

About Wayne Pollock/the Law Firm Editorial Service

Learn more about Wayne Pollock, the host of Legally Contented and the founder of the Law Firm Editorial Service: https://www.linkedin.com/in/waynepollock

Learn more about the Law Firm Editorial Service: http://www.lawfirmeditorialservice.com

Do you have any idea how much money your firm is losing when its lawyers write thought-leadership marketing and business development content themselves? Learn how much with the Law Firm Editorial Service's Thought Leadership Cost Calculator:
http://www.WriteLessBillMore.com

Check out blog posts and videos designed to help you and your colleagues improve their content marketing and thought-leadership marketing efforts: 

https://www.lawfirmeditorialservice.com/blog

https://www.lawfirmeditorialservice.com/videos

Do you have a question about content  marketing or thought-leadership marketing you would like us to answer on a future Practice Pointer episode? Please email us at [email protected]

In this episode, Wayne Pollock, the founder of the Law Firm Editorial Service, interviews Gerry Oginski, a New York medical malpractice attorney. Gerry has created over 3400 videos to market his medical malpractice law firm and was one of the pioneers of using educational videos to market a law firm. 

Gerry is the author of Secrets of Lawyer Video Marketing in the Age of YouTube, and is an attorney at one of the top medical malpractice law firms in the country, Kramer, Dillof, Livingston & Moore in New York City.

In this episode, Gerry and Wayne discuss, among other things:

- How Gerry's gamble in 2008 on a relatively new website called YouTube changed the course of his legal practice and career

- The formula he stumbled upon for attracting potential clients to his videos (and eventually, his law firm)

- His system for coming up with ideas for videos that has allowed him to publish more than 3400 of them

- What lawyers should have in their videos to keep viewers watching

- What conventional wisdom gets wrong about educational legal YouTube videos

- Why lawyers should NOT want their videos to go viral

- How recording more than 3400 videos helped Gerry become a better lawyer

You can watch the video recording of the episode here: https://www.youtube.com/watch?v=xzLQI_GpAx8.

About Gerry Oginski

Gerry's YouTube: https://www.youtube.com/user/lawmed1

Gerry's personal website: https://www.oginski-law.com

Gerry's law firm bio: https://kdlm.com/new-york-personal-injury-attorneys/gerry-oginski

About Wayne Pollock/the Law Firm Editorial Service

Learn more about Wayne Pollock, the host of Legally Contented: https://www.linkedin.com/in/waynepollock

Learn more about the Law Firm Editorial Service: http://www.lawfirmeditorialservice.com

Do you have any idea how much money your firm is losing when its lawyers write thought leadership marketing and business development content themselves? Learn how much with the Law Firm Editorial Service's Thought Leadership Cost Calculator:  https://www.lawfirmeditorialservice.com/thought-leadership-cost-calculator

Check out blog posts and videos designed to help you and your colleagues improve their content marketing and thought-leadership marketing efforts: 

https://www.lawfirmeditorialservice.com/blog

https://www.lawfirmeditorialservice.com/videos

Do you know a lawyer, law firm, or company serving the legal industry doing big things with their content marketing and/or thought leadership marketing that we should feature? Please email us at [email protected]

In this episode, Wayne Pollock (Founder of the Law Firm Editorial Service) explains why conventional wisdom might be wrong about lawyers having to speak at industry events and conferences to build their authority, prominence, and book of business if they're already consistent and prolific content creators.

About Wayne Pollock/the Law Firm Editorial Service

Learn more about Wayne Pollock, the host of Legally Contented and the founder of the Law Firm Editorial Service: https://www.linkedin.com/in/waynepollock

Learn more about the Law Firm Editorial Service: http://www.lawfirmeditorialservice.com

Do you have any idea how much money your firm is losing when its lawyers write thought-leadership marketing and business development content themselves? Learn how much with the Law Firm Editorial Service's Thought Leadership Cost Calculator:
http://www.WriteLessBillMore.com

Check out blog posts and videos designed to help you and your colleagues improve their content marketing and thought-leadership marketing efforts: 

https://www.lawfirmeditorialservice.com/blog

https://www.lawfirmeditorialservice.com/videos

Do you have a question about content  marketing or thought-leadership marketing you would like us to answer on a future Practice Pointer episode? Please email us at [email protected]

In this episode, Wayne Pollock, the founder of the Law Firm Editorial Service, interviews Aiden Durham, owner of 180 Law Co., a law firm providing business law and intellectual property law services to small businesses. Aiden's YouTube channel, "All Up in Yo' Business," has more than 133,000 subscribers and is her main marketing channel.

In this episode, Aiden and Wayne discuss, among other things:

- The importance of deciding the right tone and level of (in)formality to strike when recording YouTube videos

- A major misconception lawyers have about what they need to do to shoot YouTube videos

- How her YouTube videos allow her to connect to current and prospective clients in a unique way

- The role mindset plays when you're a prolific, consistent content creator

- Why she's happy to have her current and prospective clients ask about her dog 

- Her advice for lawyers (including B2B lawyers) who are contemplating building a YouTube following

You can watch the video recording of the episode here: https://www.youtube.com/watch?v=326kgpEpvqo.

About Aiden Durham/180 Law Co.

Aiden's YouTube: https://www.youtube.com/allupinyobiz

180 Law Co. website: https://www.180lawco.com

Aiden's Twitter: https://twitter.com/_AllUpInYoBiz

Aiden's Instagram: https://www.instagram.com/allupinyobusiness

About Wayne Pollock/the Law Firm Editorial Service

Learn more about Wayne Pollock, the host of Legally Contented: https://www.linkedin.com/in/waynepollock

Learn more about the Law Firm Editorial Service: http://www.lawfirmeditorialservice.com

Do you have any idea how much money your firm is losing when its lawyers write thought leadership marketing and business development content themselves? Learn how much with the Law Firm Editorial Service's Thought Leadership Cost Calculator:  https://www.lawfirmeditorialservice.com/thought-leadership-cost-calculator

Check out blog posts and videos designed to help you and your colleagues improve their content marketing and thought-leadership marketing efforts: 

https://www.lawfirmeditorialservice.com/blog

https://www.lawfirmeditorialservice.com/videos

Do you know a lawyer, law firm, or company serving the legal industry doing big things with their content marketing and/or thought leadership marketing that we should feature? Please email us at [email protected]

In this episode, Wayne Pollock (Founder of Copo Strategies and the Law Firm Editorial Service) explains how thought leadership marketing and business development content can grease law firms' and lawyers' business development skids. When it does, it can get law firms and lawyers 90% of the way there in terms of showing a prospective client that the firm or the lawyer is the right choice for them. 

Wayne discusses four reasons why this is the case: 

1. Relevant, valuable, and compelling thought leadership content shows off law firms' and lawyers' knowledge and wisdom regarding a particular area of the law or a particular industry, which goes a long way in showing a prospective client that the law firms and lawyers have the goods. 

2. Consistent publication of thought leadership content shows the law firm or lawyers creating the content are authorities regarding the areas of law they practice, and that consistency also builds trust. 

3. Thought leadership content can include subjective viewpoints that build rapport because they show prospective clients that a law firm or lawyer sees the world from the same perspective they do, such as a white-collar criminal defense lawyer always mentioning overzealous prosecutors who overcharge people for political gain. 

4. Thought leadership content can include references to lawyers' personal lives, hobbies, and interests outside of the office, which build rapport with prospective clients who share those interests.

About Wayne Pollock/the Law Firm Editorial Service

Learn more about Wayne Pollock, the host of Legally Contented and the founder of the Law Firm Editorial Service: https://www.linkedin.com/in/waynepollock

Learn more about the Law Firm Editorial Service: http://www.lawfirmeditorialservice.com

Do you have any idea how much money your firm is losing when its lawyers write thought-leadership marketing and business development content themselves? Learn how much with the Law Firm Editorial Service's Thought Leadership Cost Calculator:
http://www.WriteLessBillMore.com

Check out blog posts and videos designed to help you and your colleagues improve their content marketing and thought-leadership marketing efforts: 

https://www.lawfirmeditorialservice.com/blog

https://www.youtube.com/channel/UCo_HDI1-CbzbAuczW0XywYA

Do you have a question about content  marketing or thought-leadership marketing you would like us to answer on a future Practice Pointer episode? Please email us at [email protected]

In this episode, Wayne Pollock (Founder of Copo Strategies and the Law Firm Editorial Service) explains why bingeable content shouldn't just be the domain of Netflix, Disney+, and other streaming services or content creators.

Wayne discusses four reasons why law firms should be creating bingeable thought leadership content. Those reasons include:

1. Bingeable thought leadership content creates a favorable first impression in the minds of current and prospective clients and referral sources, and anyone else, consuming that content.

2. The scope and depth of bingeable thought leadership content establishes the attorneys behind it as authorities in the areas of law they practice and the industries they serve.

3. Bingeable thought leadership content allows the consumers of that content to go on a self-guided process where they can get to know, like, and trust the lawyers at a firm based solely on their thought leadership content and without those lawyers having to take time to engage with those consumers via 1:1 communications that those consumers might not want in the first place given where they're at in their process of researching potential lawyers and law firms to assist them with their issues.

4. Bingeable thought leadership content puts the attorneys behind it in pole position to win the business of the people consuming it, and creates a competitive moat other lawyers and law firms are unlikely (and probably, unwilling) to cross. 

About Wayne Pollock/the Law Firm Editorial Service

Learn more about Wayne Pollock, the host of Legally Contented and the founder of the Law Firm Editorial Service: https://www.linkedin.com/in/waynepollock

Learn more about the Law Firm Editorial Service: http://www.lawfirmeditorialservice.com

Do you have any idea how much money your firm is losing when its lawyers write thought-leadership marketing and business development content themselves? Learn how much with the Law Firm Editorial Service's Thought Leadership Cost Calculator:
http://www.WriteLessBillMore.com

Check out blog posts and videos designed to help you and your colleagues improve their content marketing and thought-leadership marketing efforts: 

https://www.lawfirmeditorialservice.com/blog

https://www.youtube.com/channel/UCo_HDI1-CbzbAuczW0XywYA

Do you have a question about content  marketing or thought-leadership marketing you would like us to answer on a future Practice Pointer episode? Please email us at [email protected]

In this episode, Wayne Pollock, the founder of the Law Firm Editorial Service, interviews Kevin LaCroix, an attorney and Executive Vice President, RT ProExec, a division of R-T Specialty, LLC. RT ProExec is an insurance intermediary focused exclusively on management liability issues. 

Kevin has been involved in directors’ and officers’ liability insurance for over 35 years. For the last decade and a half, Kevin has published The D&O Diary, a blog regarding directors and officers liability.

In this episode, Kevin and Wayne discuss, among other things:

- Why he started to experiment with blogging

- Why he wants to set the D&O industry agenda with his blog instead of just covering industry news

-  The mistake law firms make all too often when blogging or curating content

- How to build trust with your blog readership and the importance of not violating that trust

- Why people have referred to him as the Pope and Tom Hanks of D&O insurance

- How his blogging has evolved over time

- The professional opportunities his blog has opened up for him

About Kevin LaCroix

D&O Diary blog: https://www.dandodiary.com/

Kevin's LinkedIn: http://www.linkedin.com/in/kevinlacroix

Kevin's Twitter: https://twitter.com/kevinlacroix

About Wayne Pollock/the Law Firm Editorial Service

Learn more about Wayne Pollock, the host of Legally Contented: https://www.linkedin.com/in/waynepollock

Learn more about the Law Firm Editorial Service: http://www.lawfirmeditorialservice.com

Do you have any idea how much money your firm is losing when its lawyers write thought leadership marketing and business development content themselves? Learn how much with the Law Firm Editorial Service's Thought Leadership Cost Calculator:  https://www.lawfirmeditorialservice.com/thought-leadership-cost-calculator

Check out blog posts and videos designed to help you and your colleagues improve their content marketing and thought-leadership marketing efforts: 

https://www.lawfirmeditorialservice.com/blog

https://www.lawfirmeditorialservice.com/videos

Do you know a lawyer, law firm, or company serving the legal industry doing big things with their content marketing and/or thought leadership marketing that we should feature? Please email us at [email protected]

In this episode, Wayne Pollock (Founder of the Law Firm Editorial Service) explains the two-part blog post, client alert, or bylined article lawyers should be publishing every December to reinforce to their clients and referral sources that they are authorities regarding the areas of law they practice and/or the industries they serve.
 

About Wayne Pollock/the Law Firm Editorial Service

Learn more about Wayne Pollock, the host of Legally Contented and the founder of the Law Firm Editorial Service: https://www.linkedin.com/in/waynepollock

Learn more about the Law Firm Editorial Service: http://www.lawfirmeditorialservice.com

Do you have any idea how much money your firm is losing when its lawyers write thought-leadership marketing and business development content themselves? Learn how much with the Law Firm Editorial Service's Thought Leadership Cost Calculator:
http://www.WriteLessBillMore.com

Check out blog posts and videos designed to help you and your colleagues improve their content marketing and thought-leadership marketing efforts: 

https://www.lawfirmeditorialservice.com/blog

https://www.youtube.com/channel/UCo_HDI1-CbzbAuczW0XywYA

Do you have a question about content  marketing or thought-leadership marketing you would like us to answer on a future Practice Pointer episode? Please email us at [email protected]