Legally Contented

In this episode, Wayne Pollock (founder of the Law Firm Editorial Service) explains why lawyers should take a stand in the thought leadership content they create.

He explains three particular reasons why they should do so:

1. True leaders lead and have opinions.

2. Your audience might interpret your lack of taking a stand as you not being knowledgeable or caring about the topic you're discussing.

3. You'll signal to your audience that you have their interests at heart.

About Wayne Pollock/the Law Firm Editorial Service

Learn more about Wayne Pollock, the host of Legally Contented and the founder of the Law Firm Editorial Service: https://www.linkedin.com/in/waynepollock

Learn more about the Law Firm Editorial Service:
https://www.lawfirmeditorialservice.com

Do you have any idea how much money your firm is losing when its lawyers write thought-leadership marketing and business development content themselves? Learn how much with the Law Firm Editorial Service's Thought Leadership Cost Calculator: http://www.WriteLessBillMore.com

Check out blog posts and videos designed to help you and your colleagues improve their content marketing and thought-leadership marketing efforts:

https://www.lawfirmeditorialservice.com/blog

https://www.youtube.com/channel/UCo_HDI1-CbzbAuczW0XywYA

Do you have a question about content  marketing or thought-leadership marketing you would like us to answer on a future Practice Pointer episode? Please email us at [email protected]

In this episode, Wayne Pollock, the founder of the Law Firm Editorial Service, interviews Robert D. Keeling and Colleen M. Kenney, partners in, and co-leaders of, Sidley Austin's eDiscovery and Data Analytics group.

The backstory behind this interview is that Wayne was recently researching eDiscovery case law and came across Sidley's monthly eDiscovery Update. He thought it was an example of a law firm using a classic "express lane" to becoming thought leaders on a topic: Drill down deep on a topic of relevance to your current and prospective clients, and do it consistently. He thought the updates, and the overall initiative, are what a well-done Big Law thought leadership program looks like.

And he said as much on LinkedIn:
https://www.linkedin.com/posts/waynepollock_biglawthoughtleadership-lawfirmmarketing-activity-6938499190645809152--XXr/

In this episode, Robert, Colleen, and Wayne discuss the work that goes into producing the eDiscovery Update, as well as the group's thought-leadership  marketing efforts generally. They talked about, among other things:

- How Sidley's eDiscovery and Data Analytics practice group came to be;

- The importance of their colleagues knowing what they do and how they can help them;

- What the first incarnation of the eDiscovery Update looked like and why they realized there was a bigger audience for it than its original audience;

- What's kept the eDiscovery Update going strong for almost two decades(!);

- The workflow behind each month's edition, including the division of labor between lawyers and how much time goes into each edition;

- What the feedback has been over the years from clients and other readers;

- The opportunities the eDiscovery Update has unlocked for Robert, Colleen, and their colleagues; and

- How the group balances quality vs speed when writing each month's eDiscovery Update.

About Robert D. Keeling 

LinkedIn: https://www.linkedin.com/in/robert-keeling-19b26a37/

Sidley Austin bio: https://www.sidley.com/en/people/k/keeling-robert-d

Recent eDiscovery Updates: https://www.sidley.com/en/us/insights/?keyword=E-Discovery%20Update
 

About Colleen M. Kenney

LinkedIn: https://www.linkedin.com/in/colleen-kenney-2483546

Sidley Austin bio: https://www.sidley.com/en/people/k/kenney-colleen-m

Recent eDiscovery Updates: https://www.sidley.com/en/us/insights/?keyword=E-Discovery%20Update

About Wayne Pollock/the Law Firm Editorial Service

Learn more about Wayne Pollock, the host of Legally Contented: https://www.linkedin.com/in/waynepollock

Learn more about the Law Firm Editorial Service: http://www.lawfirmeditorialservice.com

Do you have any idea how much money your firm is losing when its lawyers write thought leadership marketing and business development content themselves? Learn how much with the Law Firm Editorial Service's Thought Leadership Cost Calculator:  https://www.lawfirmeditorialservice.com/thought-leadership-cost-calculator

Check out blog posts and videos designed to help you and your colleagues improve their content marketing and thought-leadership marketing efforts: 

https://www.lawfirmeditorialservice.com/blog

https://www.youtube.com/channel/UCo_HDI1-CbzbAuczW0XywYA

Do you know a lawyer, law firm, or company serving the legal industry doing big things with their content marketing and/or thought leadership marketing that we should feature? Please email us at [email protected]

In this episode, Wayne Pollock (founder of the Law Firm Editorial Service) explains why good writers put their readers on the slide and not the monkey bars.

In other words, they make it easy for readers to consume their content by writing content that flows without a reader having to make much effort to read it and digest it. Each sentence leads to the next one. Each paragraph leads to the next one. Each section leads to the next one. And for that reason, readers can easily follow what is being said.
 

About Wayne Pollock/the Law Firm Editorial Service

Learn more about Wayne Pollock, the host of Legally Contented and the founder of the Law Firm Editorial Service: https://www.linkedin.com/in/waynepollock

Learn more about the Law Firm Editorial Service: http://www.lawfirmeditorialservice.com

Do you have any idea how much money your firm is losing when its lawyers write thought-leadership marketing and business development content themselves? Learn how much with the Law Firm Editorial Service's Thought Leadership Cost Calculator:
http://www.WriteLessBillMore.com

Check out blog posts and videos designed to help you and your colleagues improve their content marketing and thought-leadership marketing efforts: 

https://www.lawfirmeditorialservice.com/blog

https://www.youtube.com/channel/UCo_HDI1-CbzbAuczW0XywYA

Do you have a question about content  marketing or thought-leadership marketing you would like us to answer on a future Practice Pointer episode? Please email us at [email protected]

In this episode, Wayne Pollock (founder of the Law Firm Editorial Service) explains why the key to a successful thought-leadership program is showing up and consistently producing content. Wayne provides three reasons why this is the case.

About Wayne Pollock/the Law Firm Editorial Service

Learn more about Wayne Pollock, the host of Legally Contented and the founder of the Law Firm Editorial Service: https://www.linkedin.com/in/waynepollock

Learn more about the Law Firm Editorial Service: http://www.lawfirmeditorialservice.com

Do you have any idea how much money your firm is losing when its lawyers write thought-leadership marketing and business development content themselves? Learn how much with the Law Firm Editorial Service's Thought Leadership Cost Calculator:
http://www.WriteLessBillMore.com

Check out blog posts and videos designed to help you and your colleagues improve their content marketing and thought-leadership marketing efforts: 

https://www.lawfirmeditorialservice.com/blog

https://www.youtube.com/channel/UCo_HDI1-CbzbAuczW0XywYA

Do you have a question about content  marketing or thought-leadership marketing you would like us to answer on a future Practice Pointer episode? Please email us at [email protected]

In this episode, Wayne Pollock, the founder of the Law Firm Editorial Service, interviews Scott Becker, a partner in the healthcare department at McGuireWoods and the founder and publisher of Becker’s Hospital Review and Becker’s Healthcare, one of the leading healthcare media companies in the world. 

In his legal practice, Scott represents hospitals and health systems, healthcare companies, surgery center chains, large practices, and private equity funds.  He previously served on the Board of Partners at McGuireWoods and chaired the firm's healthcare department for nearly 13 years.

In this conversation, Scott and Wayne discuss how Scott built his practice at McGuireWoods while also building Becker's Hospital Review and Becker's Healthcare. They explore how Scott's desire and efforts to build his legal practice and book of business through content marketing and thought leadership content led to the birth of Becker's Hospital Review and Becker's Healthcare.

This is a fascinating conversation about entrepreneurship in Big Law. If you're an attorney with entrepreneurial blood flowing through you, you're going to love this episode.

About Scott Becker

LinkedIn: https://www.linkedin.com/in/scottbeckermw

McGuireWoods bio: https://www.mcguirewoods.com/people/b/scott-becker

Becker's Hospital Review: https://www.beckershospitalreview.com/

Learn more about Becker's Healthcare: https://www.beckershospitalreview.com/about/about-beckers-hospital-review.html

About Wayne Pollock/the Law Firm Editorial Service

Learn more about Wayne Pollock, the host of Legally Contented: https://www.linkedin.com/in/waynepollock

Learn more about the Law Firm Editorial Service: http://www.lawfirmeditorialservice.com

Do you have any idea how much money your firm is losing when its lawyers write thought leadership marketing and business development content themselves? Learn how much with the Law Firm Editorial Service's Thought Leadership Cost Calculator:  http://www.WriteLessBillMore.com

Check out blog posts and videos designed to help you and your colleagues improve their content marketing and thought-leadership marketing efforts: 

https://www.lawfirmeditorialservice.com/blog

https://www.youtube.com/channel/UCo_HDI1-CbzbAuczW0XywYA

Do you know a lawyer, law firm, or company serving the legal industry doing big things with their content marketing and/or thought leadership marketing that we should feature? Please email us at [email protected]

In this episode, Wayne Pollock, the founder of the Law Firm Editorial Service, explains how, with a particular two-pronged strategy, corporate law firms need not have to choose between either publishing client alerts quickly but sacrificing depth in the process, or publishing more robust client alerts but appearing in their audiences' email inboxes well after other law firms have already published their alerts.

About Wayne Pollock/the Law Firm Editorial Service

Learn more about Wayne Pollock, the host of Legally Contented and the founder of the Law Firm Editorial Service: https://www.linkedin.com/in/waynepollock

Learn more about the Law Firm Editorial Service: http://www.lawfirmeditorialservice.com

Do you have any idea how much money your firm is losing when its lawyers write thought-leadership marketing and business development content themselves? Learn how much with the Law Firm Editorial Service's Thought Leadership Cost Calculator:
http://www.WriteLessBillMore.com

Check out blog posts and videos designed to help you and your colleagues improve their content marketing and thought-leadership marketing efforts: 

https://www.lawfirmeditorialservice.com/blog

https://www.youtube.com/channel/UCo_HDI1-CbzbAuczW0XywYA

Do you have a question about content  marketing or thought-leadership marketing you would like us to answer on a future Practice Pointer episode? Please email us at [email protected]

In this episode, Wayne Pollock, the founder of the Law Firm Editorial Service, explains why, when it comes to the length of written marketing and business development content, law firms should not give their readers a whole chicken when all those readers want are nuggets.

In other words, law firms should not bombard the readers of their marketing and business development content with long pieces of content when those readers prefer shorter pieces of content.

About Wayne Pollock/the Law Firm Editorial Service

Learn more about Wayne Pollock, the host of Legally Contented: https://www.linkedin.com/in/waynepollock

Learn more about the Law Firm Editorial Service: http://www.lawfirmeditorialservice.com

Do you have any idea how much money your firm is losing when its lawyers write thought leadership marketing and business development content themselves? Learn how much with the Law Firm Editorial Service's Thought Leadership Cost Calculator: 
http://www.WriteLessBillMore.com

Check out blog posts and videos designed to help you and your colleagues improve their content marketing and thought-leadership marketing efforts: 

https://www.lawfirmeditorialservice.com/blog

https://www.youtube.com/channel/UCo_HDI1-CbzbAuczW0XywYA

Do you have a question about content  marketing or thought-leadership marketing you would like us to answer on a future Practice Pointer episode? Please email us at [email protected]

In this episode, Wayne Pollock, the founder of the Law Firm Editorial Service and the host of Legally Contented, recaps Episodes 8 through 12 of the podcast, includes clips from them, and provides takeaways from each episode for lawyers and legal industry in-house marketers that can help them boost their content marketing and thought leadership marketing efforts.

In this episode, Wayne recaps:

Episode 8 - Mitch Jackson - How lawyers can use Web 3.0 and the metaverse to build their brands and their practices
Mitch's LinkedIn profile: https://www.linkedin.com/in/mitchjackson

Episode 9 - Sarah Sawyer - Big Law attorney strategically builds her personal brand
Sarah's LinkedIn profile:  https://www.linkedin.com/in/sarahmsawyer

Episode 10 - Laura Frederick - Big Law alum builds a B2B practice through LinkedIn
Laura's LinkedIn profile: http://www.linkedin.com/in/laurafredericklaw

Episode 11 - Jim Hacking - A law firm with 51k+ YouTube subscribers
Jim's LinkedIn profile: https://www.linkedin.com/in/jimhacking

Episode 12 - Richard Meneghello - Big Law Chief Content Officer
Richard's LinkedIn profile: https://www.linkedin.com/in/richmeneghello

About Wayne Pollock/the Law Firm Editorial Service

Learn more about Wayne Pollock, the host of Legally Contented: https://www.linkedin.com/in/waynepollock

Learn more about the Law Firm Editorial Service: http://www.lawfirmeditorialservice.com/

Do you have any idea how much money your firm is losing when its lawyers write thought leadership marketing and business development content themselves? Learn how much with the Law Firm Editorial Service's Thought Leadership Cost Calculator:  https://www.lawfirmeditorialservice.com/thought-leadership-cost-calculator/

Check out blog posts and videos designed to help you and your colleagues improve their content marketing and thought-leadership marketing efforts: 

https://www.lawfirmeditorialservice.com/blog

https://www.youtube.com/channel/UCo_HDI1-CbzbAuczW0XywYA

Do you know a lawyer, law firm, or company serving the legal industry doing big things with their content marketing and/or thought leadership marketing that we should feature? Please email us at [email protected]

In this episode, Wayne Pollock, the founder of the Law Firm Editorial Service, interviews Richard Meneghello, Chief Content Officer of Fisher Phillips.

As the first Chief Content Officer in Fisher Phillips' history, Rich focuses much of his time ensuring that all the material posted to the firm’s website is timely, insightful, and of practical use by employers. By working hand in hand with the firm's leadership and its practice groups and industry teams, he ensures that Fisher Phillips meets the needs of its clients each and every day by publishing over 500 legal insights each year.

In this episode, Rich and Wayne discuss, among other things:

- What COVID-19 taught Fisher Phillips and law firms generally about the value of content marketing and thought leadership marketing content;

- The role planning should play in a law firm's  content marketing efforts;

- Why it's okay for law firms to fail when testing new content marketing initiatives;

- Why lawyers should take positions in their marketing and business development content;

- What a culture of content creation looks like at a law firm; and 

- How law firms should handle breaking news regarding legal developments. 

About Richard Meneghello 

LinkedIn: https://www.linkedin.com/in/richmeneghello

Twitter: https://twitter.com/pdxLaborLawyer

Fisher Phillips bio: https://www.fisherphillips.com/people/richard-r-meneghello.html

Rich's email address: [email protected]

About Wayne Pollock/the Law Firm Editorial Service

Learn more about Wayne Pollock, the host of Legally Contented: https://www.linkedin.com/in/waynepollock

Learn more about the Law Firm Editorial Service: http://www.lawfirmeditorialservice.com

Do you have any idea how much money your firm is losing when its lawyers write thought leadership marketing and business development content themselves? Learn how much with the Law Firm Editorial Service's Thought Leadership Cost Calculator:  http://www.WriteLessBillMore.com

Check out blog posts and videos designed to help you and your colleagues improve their content marketing and thought-leadership marketing efforts: 

https://www.lawfirmeditorialservice.com/blog

https://www.youtube.com/channel/UCo_HDI1-CbzbAuczW0XywYA

Do you know a lawyer, law firm, or company serving the legal industry doing big things with their content marketing and/or thought leadership marketing that we should feature? Please email us at [email protected]

In this episode, Wayne Pollock, the founder of the Law Firm Editorial Service, interviews Jim Hacking, owner of the Hacking Law Practice, a nationwide immigration law firm based in St. Louis, and a co-founder of Maximum Lawyer.

In this conversation, Jim and Wayne discuss:

- Jim's journey to running his own law firm (including the time he spent as a barge defense lawyer)

- Why Jim began recording videos for YouTube

- His process for selecting topics and shooting, editing, and publishing videos

- How his videos (and his firm's 51k+ YouTube subscribers) have fueled his firm's marketing efforts

- How his firm's marketing has fueled his firm's growth and forced him to think strategically about staffing

- How his firm's marketing has allowed him to build his law firm in a way that's consistent with his vision for his firm

- The origins of the Maximum Lawyer podcast and Facebook group

About Jim Hacking

Hacking Law Practice: https://hackinglawpractice.com/

YouTube: https://www.youtube.com/c/HackingImmigrationLawLLC

LinkedIn: https://www.linkedin.com/in/jimhacking

Maximum Lawyer podcast: https://maximumlawyer.com/podcast/

Maximum Lawyer Facebook group: https://www.facebook.com/groups/403473303374386/

About Wayne Pollock/the Law Firm Editorial Service

Learn more about Wayne Pollock, the host of Legally Contented: https://www.linkedin.com/in/waynepollock/

Learn more about the Law Firm Editorial Service: http://www.lawfirmeditorialservice.com/

Do you have any idea how much money your firm is losing when its lawyers write thought leadership marketing and business development content themselves? Learn how much with the Law Firm Editorial Service's Thought Leadership Cost Calculator:  http://www.WriteLessBillMore.com

Check out blog posts and videos designed to help you and your colleagues improve their content marketing and thought-leadership marketing efforts: 

https://www.lawfirmeditorialservice.com/blog

https://www.youtube.com/channel/UCo_HDI1-CbzbAuczW0XywYA

Do you know a lawyer, law firm, or company serving the legal industry doing big things with their content marketing and/or thought leadership marketing that we should feature? Please email us at [email protected]