Legally Contented

In this episode, Wayne Pollock, the founder of the Law Firm Editorial Service, interviews Laura Frederick, Managing Attorney at Laura Frederick Law, and the founder and president of How to Contract.

Laura has 25 years of experience helping clients with their business contracts and technology agreements. Laura spent ten years as a technology transactions attorney, including five years at Morrison & Foerster. She spent 14 years working at technology and energy companies, including Tesla, SolarCity,  Hanwha Q CELLS and PPL Corporation. In early 2019, Laura opened Laura Frederick Law. Now, Laura and her team of lawyers help companies with their commercial and technology contracts and operations.

Laura and Wayne discuss, among other things:

- How Laura transitioned from spending 14 years as an in-house lawyer to launching her own law firm;

- How her LinkedIn 30-day challenge changed her practice and her life;

- The LinkedIn strategy that led to her increasing her followers by 20x and landing new B2B clients each month; and

- Why she launched a productized service (and why she thinks you can too).

Resources mentioned in the episode

Blog  about attorneys using jargon in their thought-leadership marketing content.

https://www.lawfirmeditorialservice.com/blog/lawyers-should-use-jargon-in-their-thought-leadership/

About Laura Frederick

LinkedIn: http://www.linkedin.com/in/laurafredericklaw

Laura Frederick Law: https://laurafredericklaw.com/

How to Contract: https://www.howtocontract.com/

Laura's book: Practical Tips on How to Contract: Techniques and Tactics from an Ex-BigLaw and Ex-Tesla Commercial Contracts Lawyer

About Wayne Pollock/the Law Firm Editorial Service

Learn more about Wayne Pollock, the host of Legally Contented: https://www.linkedin.com/in/waynepollock

Learn more about the Law Firm Editorial Service: http://www.lawfirmeditorialservice.com/

Do you have any idea how much money your firm is losing when its lawyers write thought leadership marketing and business development content themselves? Learn how much with the Law Firm Editorial Service's Thought Leadership Cost Calculator:  http://www.WriteLessBillMore.com

Check out blog posts and videos designed to help you and your colleagues improve their content marketing and thought-leadership marketing efforts: 

https://www.lawfirmeditorialservice.com/blog

https://www.youtube.com/channel/UCo_HDI1-CbzbAuczW0XywYA

Do you know a lawyer, law firm, or company serving the legal industry doing big things with their content marketing and/or thought leadership marketing that we should feature? Please email us at [email protected]

In this episode, Wayne Pollock, the founder of the Law Firm Editorial Service, interviews Sarah Sawyer, a principal in the Baltimore office of Offit Kurman.

Sarah focuses her practice on providing her clients with general business advice, drafting and analyzing employment documents ranging from employment agreements and severance agreements to employee handbooks, and litigating all aspects of general civil and commercial disputes.

Sarah and Wayne discuss, among other things, how and why Sarah developed a marketing and business development mindset as an associate, her strategic development of her "Sawyer the Lawyer" brand, and the unintended benefits of consistent content creation.

About Sarah Sawyer

Bio: https://www.offitkurman.com/attorney/sarah-sawyer-2

LinkedIn: https://www.linkedin.com/in/sarahmsawyer

Sawyer the Lawyer blog: https://www.offitkurman.com/resources/legal-blog/sawyer-the-lawyer/

About Wayne Pollock/the Law Firm Editorial Service

Learn more about Wayne Pollock, the host of Legally Contented: https://www.linkedin.com/in/waynepollock

Learn more about the Law Firm Editorial Service: http://www.lawfirmeditorialservice.com/

Do you have any idea how much money your firm is losing when its lawyers write thought leadership marketing and business development content themselves? Learn how much with the Law Firm Editorial Service's Thought Leadership Cost Calculator:  http://www.WriteLessBillMore.com

Check out blog posts and videos designed to help you and your colleagues improve their content marketing and thought-leadership marketing efforts: 

https://www.lawfirmeditorialservice.com/blog

https://www.youtube.com/channel/UCo_HDI1-CbzbAuczW0XywYA

Do you know a lawyer, law firm, or company serving the legal industry doing big things with their content marketing and/or thought leadership marketing that we should feature? Please email us at [email protected]

In this episode, Wayne Pollock, the founder of the Law Firm Editorial Service, interviews Mitch Jackson, a founding partner at Jackson & Wilson in Orange County, California. 

When he's not trying cases, Mitch uses digital, web3, and metaverse platforms to help good attorneys become great trial lawyers and to show everyone (not just lawyers) how to communicate and negotiate more persuasively and effectively.

In this conversation, Mitch and Wayne discuss:

- How Mitch started his legal practice out of the back of his car after law school;

- How Mitch began to build his brand by riding motocross with other lawyers—and judges(!);

- What Mitch saw in the internet and social media that made him adopt both technologies early—and how doing so helped expand his practice and his personal brand;

- What every lawyer and law firm needs to know about Web 3.0 and the metaverse;

- How lawyers and law firms can build their brands and their practices on Web 3.0 and in the metaverse;

- How lawyers and law firms can use the metaverse to build stronger connections with clients and referral sources;  and

- What happened when Mitch met with prospective clients on a yacht—a digital yacht—in the metaverse.

Resources mentioned in this episode

Walkthrough of Mitch's metaverse office and presentation spaces: https://vimeo.com/660989044

Article about law firms' content marketing in the metaverse: https://www.lawfirmeditorialservice.com/blog/this-is-the-content-corporate-law-firms-should-be-creating-in-the-metaverse

The NFT Handbook by Matt Fortnow and QuHarrison Terry: https://thenfthandbook.com


About Mitch Jackson

LinkedIn: https://www.linkedin.com/in/mitchjackson

Twitter: https://twitter.com/mitchjackson

Personal website: https://mitchjackson.com

Mitch's "Law, Metaverse and Web 3.0" Discord server: https://discord.gg/j56tfkYRH3

Jackson & Wilson: https://www.jacksonandwilson.com

About Wayne Pollock/the Law Firm Editorial Service

Learn more about Wayne Pollock, the host of Legally Contented: https://www.linkedin.com/in/waynepollock/

Learn more about the Law Firm Editorial Service: http://www.lawfirmeditorialservice.com/

Do you have any idea how much money your firm is losing when its lawyers write thought leadership marketing and business development content themselves? Learn how much with the Law Firm Editorial Service's Thought Leadership Cost Calculator:  http://www.WriteLessBillMore.com

Check out blog posts and videos designed to help you and your colleagues improve their content marketing and thought-leadership marketing efforts: 

https://www.lawfirmeditorialservice.com/blog

https://www.youtube.com/channel/UCo_HDI1-CbzbAuczW0XywYA

Do you know a lawyer, law firm, or company serving the legal industry doing big things with their content marketing and/or thought leadership marketing that we should feature? Please email us at [email protected]

In this episode, Wayne Pollock, the founder of the Law Firm Editorial Service and the host of Legally Contented, recaps Episodes 2 through 6 of the podcast, includes clips from them, and provides takeaways from each episode for lawyers and legal industry in-house marketers that can help them boost their content marketing and thought leadership marketing efforts.

In this episode, Wayne recaps:

Episode 2 - Christopher Ruhland: Writing a book as a BigLaw partner
Chris's LinkedIn profile: https://www.linkedin.com/in/christopherruhland

Episode 3 - Olga Mack: Building the future of law
Olga's LinkedIn profile:  https://www.linkedin.com/in/olgamack

Episode 4 - Michael Murphy: BigLaw partner building his practice through trade shows and TikTok
Michael's LinkedIn profile: https://www.linkedin.com/in/michael-murphy-2502a96

Episode 5 - Neil Tyra - Podcasting about the law, but not your legal practice
Neil's LinkedIn profile: https://www.linkedin.com/in/tyralawfirm

Episode 6 - Delisi Friday - Producing an award-winning lawyer-to-lawyer podcast
Delisi's LinkedIn profile: https://www.linkedin.com/in/delisifriday

About Wayne Pollock/the Law Firm Editorial Service

Learn more about Wayne Pollock, the host of Legally Contented: https://www.linkedin.com/in/waynepollock

Learn more about the Law Firm Editorial Service: http://www.lawfirmeditorialservice.com/

Do you have any idea how much money your firm is losing when its lawyers write thought leadership marketing and business development content themselves? Learn how much with the Law Firm Editorial Service's Thought Leadership Cost Calculator:  http://www.WriteLessBillMore.com

Check out blog posts and videos designed to help you and your colleagues improve their content marketing and thought-leadership marketing efforts: 

https://www.lawfirmeditorialservice.com/blog

https://www.youtube.com/channel/UCo_HDI1-CbzbAuczW0XywYA

Do you know a lawyer, law firm, or company serving the legal industry doing big things with their content marketing and/or thought leadership marketing that we should feature? Please email us at [email protected]

In this episode, Wayne Pollock, the founder of the Law Firm Editorial Service, interviews Delisi Friday, the now-former Director of Marketing & Business Development at Cowen | Rodriguez | Peacock. Delisi was the brains and muscle behind the firm's award-winning podcast, Trial Lawyer Nation.

In this conversation, Delisi and Wayne discuss:

- How the Trial Lawyer Nation podcast came to be;

- Best practices for producing a business-to-business, lawyer-to-lawyer podcast;

- Best practices for marketing and promoting such a podcast;

- How the podcast has benefited Cowen | Rodriguez | Peacock and the podcast's host, Michael Cowen; and

- Lessons Delisi has learned along the way, dating back to the podcast's launch in early 2018.

While the majority of Delisi and Wayne's conversation focuses on the Trial Lawyer Nation podcast, they also discuss the role of referral marketing at law firms, and how Cowen | Rodriguez | Peacock transformed from a law firm focused on direct-to-consumer marketing to a law firm focused on referral marketing that relies on referrals from other lawyers as its primary source of new cases.

About Delisi Friday

LinkedIn: https://www.linkedin.com/in/delisifriday

Trial Lawyer Nation: https://triallawyernation.com/

About Wayne Pollock/the Law Firm Editorial Service

Learn more about Wayne Pollock, the host of Legally Contented: https://www.linkedin.com/in/waynepollock/

Learn more about the Law Firm Editorial Service: http://www.lawfirmeditorialservice.com/

Do you have any idea how much money your firm is losing when its lawyers write thought leadership marketing and business development content themselves? Learn how much with the Law Firm Editorial Service's Thought Leadership Cost Calculator:  http://www.WriteLessBillMore.com

Check out blog posts and videos designed to help you and your colleagues improve their content marketing and thought-leadership marketing efforts: 

https://www.lawfirmeditorialservice.com/blog

https://www.youtube.com/channel/UCo_HDI1-CbzbAuczW0XywYA

Do you know a lawyer, law firm, or company serving the legal industry doing big things with their content marketing and/or thought leadership marketing that we should feature? Please email us at [email protected]

In this episode, Wayne Pollock, the founder of the Law Firm Editorial Service, interviews Neil Tyra, a Maryland estate planning attorney and the host of The Law Entrepreneur podcast.

Neil and Wayne discuss, among other things, Neil's legal career, why he launched a podcast focused on the business of law and not estate planning, the nuts and bolts of hosting a successful podcast, and what random people's sisters can tell you about the success of your podcast.

About Neil Tyra

Law firm website: https://www.tyralawfirm.com

Podcast website: https://thelawentrepreneur.com

Twitter: https://twitter.com/lawentrepreneur

Facebook: https://www.facebook.com/thelawentrepreneur

LinkedIn: https://www.linkedin.com/in/tyralawfirm

About Wayne Pollock/the Law Firm Editorial Service

Learn more about Wayne Pollock, the host of Legally Contented: https://www.linkedin.com/in/waynepollock

Learn more about the Law Firm Editorial Service: http://www.lawfirmeditorialservice.com/

Do you have any idea how much money your firm is losing when its lawyers write thought leadership marketing and business development content themselves? Learn how much with the Law Firm Editorial Service's Thought Leadership Cost Calculator:  http://www.WriteLessBillMore.com

Check out blog posts and videos designed to help you and your colleagues improve their content marketing and thought-leadership marketing efforts: 

https://www.lawfirmeditorialservice.com/blog

https://www.youtube.com/channel/UCo_HDI1-CbzbAuczW0XywYA

Do you know a lawyer, law firm, or company serving the legal industry doing big things with their content marketing and/or thought leadership marketing that we should feature? Please email us at [email protected]

In this episode, Wayne Pollock, the founder of the Law Firm Editorial Service, interviews Michael Murphy, a partner at K&L Gates.

Mike focuses his practice on consulting and representing clients on issues related to antitrust and competition, product pricing and distribution, advertising and marketing, intellectual property, and e-commerce. Additionally, Mike represents clients in complex business litigation.

Mike and Wayne discuss, among other things, Mike's Big Law legal career, his marketing and business development mindset, how trade shows were a big part of his marketing and business development efforts, why he started creating content on TikTok, and what law firms and attorneys should be thinking about when they market themselves on social media.

Resources mentioned in the episode

Blog  about attorneys using jargon in their thought-leadership marketing content.

https://www.lawfirmeditorialservice.com/blog/lawyers-should-use-jargon-in-their-thought-leadership/

About Michael Murphy

Online bio: https://www.klgates.com/Michael-R-Murphy 

LinkedIn: https://www.linkedin.com/in/michael-murphy-2502a96/

TikTok: https://www.tiktok.com/@meeksmurphy

About Wayne Pollock/the Law Firm Editorial Service

Learn more about Wayne Pollock, the host of Legally Contented: https://www.linkedin.com/in/waynepollock

Learn more about the Law Firm Editorial Service: http://www.lawfirmeditorialservice.com/

Do you have any idea how much money your firm is losing when its lawyers write thought leadership marketing and business development content themselves? Learn how much with the Law Firm Editorial Service's Thought Leadership Cost Calculator:  http://www.WriteLessBillMore.com

Check out blog posts and videos designed to help you and your colleagues improve their content marketing and thought-leadership marketing efforts: 

https://www.lawfirmeditorialservice.com/blog

https://www.youtube.com/channel/UCo_HDI1-CbzbAuczW0XywYA

Do you know a lawyer, law firm, or company serving the legal industry doing big things with their content marketing and/or thought leadership marketing that we should feature? Please email us at [email protected]

In this episode of Legally Contented, Wayne Pollock, the founder of the Law Firm Editorial Service, interviews Olga Mack, CEO of Parley Pro. 

Olga is a well-recognized authority on legal technology and innovation in the legal industry, a fixture on LinkedIn, and a prolific writer and content creator regarding all things legal technology and innovation.

She is also an award-winning general counsel, operations professional, startup advisor, public speaker, adjunct professor, and entrepreneur. She co-founded SunLaw, an organization dedicated to preparing women in-house attorneys to become general counsels and legal leaders, and WISE to help female law firm partners become rainmakers.

Olga and Wayne discuss how Olga has shared her message about legal innovation, legal technology, and the future of law throughout her career, how her content creation has impacted her career, how she has become a thought leader regarding legal innovation, and what the future has in store for law firms, lawyers, and the legal industry overall.

About Olga Mack

LinkedIn: https://www.linkedin.com/in/olgamack/

Personal website: https://www.olgamack.com/

Notes to My (Legal) Self: https://www.notestomylegalself.com/

Parley Pro: https://www.parleypro.com

About Wayne Pollock/the Law Firm Editorial Service

Learn more about Wayne Pollock, the host of Legally Contented: https://www.linkedin.com/in/waynepollock

Learn more about the Law Firm Editorial Service:  https://www.lawfirmeditorialservice.com/

Do you have any idea how much money your firm is losing when its lawyers write thought leadership marketing and business development content themselves? Learn how much with the Law Firm Editorial Service's Thought Leadership Cost Calculator:  http://www.WriteLessBillMore.com

Check out blog posts and videos designed to help you and your colleagues improve their content marketing and thought leadership marketing efforts: 

https://www.lawfirmeditorialservice.com/blog/

https://www.youtube.com/channel/UCo_HDI1-CbzbAuczW0XywYA

Do you know a lawyer, law firm, or company serving the legal industry doing big things with their content marketing and/or thought leadership marketing that we should feature? Please email us at [email protected]

In this episode of Legally Contented, Wayne Pollock, the founder of the Law Firm Editorial Service, interviews Christopher Ruhland, a former Big Law litigation partner who founded Apollo Dispute Resolution. Chris and Wayne discuss Chris's legal career and take a deep dive into the process that went into Chris researching, writing, publishing, and marketing his book, the Attorney-Client Privilege Answer Book, published by the Practising Law Institute.

Resources mentioned in the episode

Chris's blog post, "The Mediator of Your Dreams Could Be a Nightmare"

https://www.apolloresolution.com/articles/blog-post-one-jy7yr

Wayne's blog post about attorneys "calling their shots" through their content like Babe Ruth

https://www.lawfirmeditorialservice.com/blog/lawyers-use-content-to-call-shot-like-babe-ruth/

Wayne's blog post about attorneys running conflicts checks on their thought leadership marketing content

https://www.lawfirmeditorialservice.com/blog/conflicts-checks-law-firm-thought-leadership-marketing-content/

About Christopher Ruhland

Email: [email protected]

Bio: https://www.apolloresolution.com/biography

Apollo Dispute Resolution: https://www.apolloresolution.com/

LinkedIn: https://www.linkedin.com/in/christopherruhland/

You can purchase the Attorney-Client Privilege Answer Book through the Practising Law Institute: https://www.pli.edu/catalog/publications/answer-book/attorney-client-privilege-answer-book

You can purchase Chris's other book, Press for Champagne: A Guide To Enjoying The World's Greatest Sparkling Wine through Amazon: https://www.amazon.com/Press-Champagne-Enjoying-Greatest-Sparkling/dp/1737546809

About Wayne Pollock/the Law Firm Editorial Service

Learn more about Wayne Pollock, the host of Legally Contented: https://www.linkedin.com/in/waynepollock/

Learn more about the Law Firm Editorial Service: https://www.lawfirmeditorialservice.com/

Do you have any idea how much money your firm is losing when its lawyers write thought leadership marketing and business development content themselves? Learn how much with the Law Firm Editorial Service's Thought Leadership Cost Calculator:  http://www.WriteLessBillMore.com

Check out blog posts and videos designed to help you and your colleagues improve their content marketing and thought leadership marketing efforts: 

https://www.lawfirmeditorialservice.com/blog

https://www.youtube.com/channel/UCo_HDI1-CbzbAuczW0XywYA

Do you know a lawyer, law firm, or company serving the legal industry doing big things with their content marketing and/or thought leadership marketing that we should feature? Please email us at [email protected]

In this episode, Wayne Pollock, the founder of the Law Firm Editorial Service, introduces Legally Contented, a podcast that spotlights lawyers, law firms, and companies serving the industry who are doing big things with their content marketing and thought leadership marketing.

Learn more about Wayne Pollock, the host of Legally Contented: https://www.linkedin.com/in/waynepollock

Email Wayne at [email protected]

Learn more about the Law Firm Editorial Service: http://www.lawfirmeditorialservice.com/

Do you have any idea how much money your firm is losing when its lawyers write thought leadership marketing and business development content themselves? Learn how much with the Law Firm Editorial Service's Thought Leadership Cost Calculator:  http://www.WriteLessBillMore.com

Check out blog posts and videos designed to help you and your colleagues improve their content marketing and thought leadership marketing efforts: 

https://www.lawfirmeditorialservice.com/blog

https://www.youtube.com/channel/UCo_HDI1-CbzbAuczW0XywYA

Do you know a lawyer, law firm, or company serving the legal industry doing big things with their content marketing and/or thought leadership marketing that we should feature? Please email us at [email protected]