Legally Contented

In this episode, Wayne Pollock, the founder of the Law Firm Editorial Service and the host of Legally Contented, recaps Episodes 16, 19, 22, 25, and 27 of the podcast, includes clips from them, and provides takeaways from each episode for lawyers and legal industry in-house marketers that can help them boost their content marketing and thought leadership marketing efforts.

In this episode, Wayne recaps:

Episode 16 - Am Law 75 rainmaker builds a media company through his legal thought leadership - Scott Becker

Episode 19 - Sidley Austin's E-Discovery Update - Colleen Kenney & Robert Keeling

Episode 22 - Ex-Kirkland associate amassed 15K Twitter followers anonymously - Eric Pacifici

Episode 25 - This Am Law 150 partner's niche blog helped him build a seven-figure book of business - David Johnson

Episode 27 - Am Law 50 senior counsel cements his authority through two appellate analytics blogs - Kirk Jenkins

About Wayne Pollock/the Law Firm Editorial Service

Learn more about Wayne Pollock, the host of Legally Contented: https://www.linkedin.com/in/waynepollock

Learn more about the Law Firm Editorial Service: http://www.lawfirmeditorialservice.com/

Do you have any idea how much money your firm is losing when its lawyers write thought leadership marketing and business development content themselves? Learn how much with the Law Firm Editorial Service's Thought Leadership Cost Calculator:  https://www.lawfirmeditorialservice.com/thought-leadership-cost-calculator/

Check out blog posts and videos designed to help you and your colleagues improve their content marketing and thought-leadership marketing efforts: 

https://www.lawfirmeditorialservice.com/blog

https://www.youtube.com/@lawfirmeditorialservice

Do you know a lawyer, law firm, or company serving the legal industry doing big things with their content marketing and/or thought leadership marketing that we should feature? Please email us at [email protected]

In this episode, Wayne Pollock (founder of the Law Firm Editorial Service) explains why lawyers and law firms should calibrate the following five aspects of their thought-leadership marketing and business development content, or risk it failing miserably because it is not giving its target audiences what they want.

1. Substance

2. Style

3. Structure

4. Form

5. Frequency

About Wayne Pollock/the Law Firm Editorial Service

Learn more about Wayne Pollock, the host of Legally Contented and the founder of the Law Firm Editorial Service: https://www.linkedin.com/in/waynepollock

Learn more about the Law Firm Editorial Service: http://www.lawfirmeditorialservice.com

Do you have any idea how much money your firm is losing when its lawyers write thought-leadership marketing and business development content themselves? Learn how much with the Law Firm Editorial Service's Thought Leadership Cost Calculator:
http://www.WriteLessBillMore.com

Check out blog posts and videos designed to help you and your colleagues improve their content marketing and thought-leadership marketing efforts: 

https://www.lawfirmeditorialservice.com/blog

https://www.youtube.com/channel/UCo_HDI1-CbzbAuczW0XywYA

Do you have a question about content  marketing or thought-leadership marketing you would like us to answer on a future Practice Pointer episode? Please email us at [email protected]

In this episode, Wayne Pollock (founder of the Law Firm Editorial Service) explains four lessons cake decorating competitions can teach lawyers about writing and editing, especially writing and editing thought-leadership marketing and business development content.

Those four lessons are:

1. Baking and decorating are two separate steps. So too are writing and editing.

2. Both steps, baking and decorating, are required for a contestant to be successful. So too are both steps, writing and editing, required for a piece of content to be well-received by its target audience.

3. A mistake in one of the steps—baking/decorating or writing/editing—can sink the entire project.

4. Just like cake decorating competition contestants are judged on both their baking and their decorating, lawyers will be judged by their audience on both their writing and editing.

About Wayne Pollock/the Law Firm Editorial Service

Learn more about Wayne Pollock, the host of Legally Contented and the founder of the Law Firm Editorial Service: https://www.linkedin.com/in/waynepollock

Learn more about the Law Firm Editorial Service: http://www.lawfirmeditorialservice.com

Do you have any idea how much money your firm is losing when its lawyers write thought-leadership marketing and business development content themselves? Learn how much with the Law Firm Editorial Service's Thought Leadership Cost Calculator:
http://www.WriteLessBillMore.com

Check out blog posts and videos designed to help you and your colleagues improve their content marketing and thought-leadership marketing efforts: 

https://www.lawfirmeditorialservice.com/blog

https://www.youtube.com/channel/UCo_HDI1-CbzbAuczW0XywYA

Do you have a question about content  marketing or thought-leadership marketing you would like us to answer on a future Practice Pointer episode? Please email us at [email protected]

In this episode, Wayne Pollock, the founder of the Law Firm Editorial Service, interviews Kirk Jenkins, Senior Counsel at Arnold & Porter Kaye Scholer, regarding his two appellate analytics blogs, the Illinois Supreme Court Review and the California Supreme Court Review.

In this episode, Kirk and Wayne discuss, among other things:

- What working as an associate at Skadden was like during the M&A boom of the 1980s

- The ins and outs of building an appellate practice today, including why appellate lawyers can have difficulty with their marketing and business development efforts

- Why Kirk decided to niche down with an analytics-driven thought leadership strategy instead of a traditional strategy of reporting on appellate decisions

-  How Kirk went about building the database that informs his analytics-driven content

- The client opportunities and media opportunities his blogs have afforded him

- How Kirk repackages his blog posts to keep his content marketing flywheel spinning

- Why Kirk thinks "thought leadership has never been as important as it is today"

About Kirk Jenkins

Arnold & Porter Kaye Scholer bio: https://www.arnoldporter.com/en/people/j/jenkins-kirk

Kirk's Illinois Supreme Court Review blog: https://www.illinoissupremecourtreview.com

Kirk's California Supreme Court Review blog: https://www.californiasupremecourtreview.com

Kirk's LinkedIn: https://www.linkedin.com/in/kirkcjenkins

About Wayne Pollock/the Law Firm Editorial Service

Learn more about Wayne Pollock, the host of Legally Contented: https://www.linkedin.com/in/waynepollock

Learn more about the Law Firm Editorial Service: http://www.lawfirmeditorialservice.com

Do you have any idea how much money your firm is losing when its lawyers write thought leadership marketing and business development content themselves? Learn how much with the Law Firm Editorial Service's Thought Leadership Cost Calculator:  https://www.lawfirmeditorialservice.com/thought-leadership-cost-calculator

Check out blog posts and videos designed to help you and your colleagues improve their content marketing and thought-leadership marketing efforts: 

https://www.lawfirmeditorialservice.com/blog

https://www.youtube.com/channel/UCo_HDI1-CbzbAuczW0XywYA

Do you know a lawyer, law firm, or company serving the legal industry doing big things with their content marketing and/or thought leadership marketing that we should feature? Please email us at [email protected]

In this episode, Wayne Pollock (Founder of the Law Firm Editorial Service) explains why today, content is a credential for lawyers.

Today, in this age of content marketing and thought-leadership marketing, content is evidence of a lawyer's status and authority regarding the areas of law they practice and the kinds of issues they can help their clients with.

Lawyers would be wise to understand this idea, embrace it, and create content with it in mind.

About Wayne Pollock/the Law Firm Editorial Service

Learn more about Wayne Pollock, the host of Legally Contented and the founder of the Law Firm Editorial Service: https://www.linkedin.com/in/waynepollock

Learn more about the Law Firm Editorial Service: http://www.lawfirmeditorialservice.com

Do you have any idea how much money your firm is losing when its lawyers write thought-leadership marketing and business development content themselves? Learn how much with the Law Firm Editorial Service's Thought Leadership Cost Calculator: http://www.WriteLessBillMore.com

Check out blog posts and videos designed to help you and your colleagues improve their content marketing and thought-leadership marketing efforts:

https://www.lawfirmeditorialservice.com/blog

https://www.youtube.com/channel/UCo_HDI1-CbzbAuczW0XywYA

Do you have a question about content  marketing or thought-leadership marketing you would like us to answer on a future Practice Pointer episode? Please email us at [email protected]

In this episode, Wayne Pollock, the founder of the Law Firm Editorial Service, interviews David Johnson, a Managing Shareholder in the Fort Worth office of Am Law 150 firm Winstead PC, regarding his Fiduciary Litigator blog.

In this episode, David and Wayne discuss, among other things:

- Why David decided to pivot to a new practice area AFTER becoming an income shareholder

- The importance of knowing, as soon as possible, if your practice area is the type a lawyer can build a book of business in

- David's processes for sourcing cases to write about and writing blog posts about them

- How a blog can serve as the hub for a lawyer's marketing and business development efforts

- Repurposing blog posts into other forms of killer marketing and business development content

- How David's blog has borne fruit in the form of new client matters (to the tune of a seven figure book of business)

- How a surprising group of people are reaching out to him about fiduciary litigation issues based on his blog

- The importance of niching your practice and your content marketing and thought leadership efforts

- The head start David's blog provides him for winning over prospective clients

About David Johnson

Winstead PC bio: https://www.winstead.com/People/David-Fowler-Johnson

The Fiduciary Litigator blog: https://www.txfiduciarylitigator.com/

David's LinkedIn: http://www.linkedin.com/in/dfjohnson

About Wayne Pollock/the Law Firm Editorial Service

Learn more about Wayne Pollock, the host of Legally Contented: https://www.linkedin.com/in/waynepollock

Learn more about the Law Firm Editorial Service: http://www.lawfirmeditorialservice.com

Do you have any idea how much money your firm is losing when its lawyers write thought leadership marketing and business development content themselves? Learn how much with the Law Firm Editorial Service's Thought Leadership Cost Calculator:  https://www.lawfirmeditorialservice.com/thought-leadership-cost-calculator

Check out blog posts and videos designed to help you and your colleagues improve their content marketing and thought-leadership marketing efforts: 

https://www.lawfirmeditorialservice.com/blog

https://www.youtube.com/channel/UCo_HDI1-CbzbAuczW0XywYA

Do you know a lawyer, law firm, or company serving the legal industry doing big things with their content marketing and/or thought leadership marketing that we should feature? Please email us at [email protected]

In this episode, Wayne Pollock (Founder of the Law Firm Editorial Service) provides four reasons why large law firms should use original research as part of their marketing and business development efforts, particularly their thought leadership efforts.

Those four reasons are:

1. They'll stand out from the pack

2. They can easily focus their research on the exact issues and concerns their clients have which will pique their clients' and prospective clients' interests

3. They'll create a repeatable thought-leadership program with original research that builds on itself, gains momentum, and further establishes the firm's authority with each subsequent edition of the research

4. Original research can provide virtually limitless content with which to fuel a law firm's thought-leadership marketing and business development efforts

About Wayne Pollock/the Law Firm Editorial Service

Learn more about Wayne Pollock, the host of Legally Contented and the founder of the Law Firm Editorial Service: https://www.linkedin.com/in/waynepollock

Learn more about the Law Firm Editorial Service: http://www.lawfirmeditorialservice.com

Do you have any idea how much money your firm is losing when its lawyers write thought-leadership marketing and business development content themselves? Learn how much with the Law Firm Editorial Service's Thought Leadership Cost Calculator: http://www.WriteLessBillMore.com

Check out blog posts and videos designed to help you and your colleagues improve their content marketing and thought-leadership marketing efforts:

https://www.lawfirmeditorialservice.com/blog

https://www.youtube.com/channel/UCo_HDI1-CbzbAuczW0XywYA

Do you have a question about content  marketing or thought-leadership marketing you would like us to answer on a future Practice Pointer episode? Please email us at [email protected]

In this episode, Wayne Pollock (founder of the Law Firm Editorial Service) provides FIVE reasons why lawyers should curate content as a marketing or business development tactic when they're too busy to create original content.
 

About Wayne Pollock/the Law Firm Editorial Service

Learn more about Wayne Pollock, the host of Legally Contented and the founder of the Law Firm Editorial Service: https://www.linkedin.com/in/waynepollock

Learn more about the Law Firm Editorial Service: http://www.lawfirmeditorialservice.com

Do you have any idea how much money your firm is losing when its lawyers write thought-leadership marketing and business development content themselves? Learn how much with the Law Firm Editorial Service's Thought Leadership Cost Calculator: http://www.WriteLessBillMore.com

Check out blog posts and videos designed to help you and your colleagues improve their content marketing and thought-leadership marketing efforts:

https://www.lawfirmeditorialservice.com/blog

https://www.youtube.com/channel/UCo_HDI1-CbzbAuczW0XywYA

Do you have a question about content  marketing or thought-leadership marketing you would like us to answer on a future Practice Pointer episode? Please email us at [email protected]

In this episode, Wayne Pollock, the founder of the Law Firm Editorial Service, interviews Eric Pacifici, a founding partner of the SMB Law Group and a former Big Law associate, who amassed more than 15K followers on Twitter—anonymously—while he was an associate at Kirkland & Ellis by discussing legal considerations around buying and selling small and medium-sized businesses. 

Eric's success on Twitter led him to leave Kirkland and launch SMB Law Group with two partners, one of which he met through Twitter.

In this episode, Eric and Wayne discuss, among other things:

- Why Eric decided to invest his time into Twitter instead of LinkedIn;

- Eric's game plan for Twitter;

- How Eric grew his Twitter followers from practically 0 to 15K+ in about nine months, and more than 23K as of the date this episode was published;

- The mindset Eric approaches his Twitter efforts with;

- Why Eric had to start tweeting anonymously;

- How his success on Twitter has impacted his career and his personal life; and

- What lawyers and their in-house marketing and business development colleagues need to know about building a personal brand and a book of business on Twitter.

About Eric Pacifici

Twitter: https://twitter.com/SMB_Attorney

SMB Law Group: https://www.smblaw.group

SMB Law Group bio: https://www.smblaw.group/about-us/

About Wayne Pollock/the Law Firm Editorial Service

Learn more about Wayne Pollock, the host of Legally Contented: https://www.linkedin.com/in/waynepollock

Learn more about the Law Firm Editorial Service: http://www.lawfirmeditorialservice.com

Do you have any idea how much money your firm is losing when its lawyers write thought leadership marketing and business development content themselves? Learn how much with the Law Firm Editorial Service's Thought Leadership Cost Calculator:  https://www.lawfirmeditorialservice.com/thought-leadership-cost-calculator

Check out blog posts and videos designed to help you and your colleagues improve their content marketing and thought-leadership marketing efforts: 

https://www.lawfirmeditorialservice.com/blog

https://www.youtube.com/channel/UCo_HDI1-CbzbAuczW0XywYA

Do you know a lawyer, law firm, or company serving the legal industry doing big things with their content marketing and/or thought leadership marketing that we should feature? Please email us at [email protected]

In this episode, Wayne Pollock (founder of the Law Firm Editorial Service) explains why lawyers shouldn't worry about spilling their "special sauce" when they publish thought-leadership content.

About Wayne Pollock/the Law Firm Editorial Service

Learn more about Wayne Pollock, the host of Legally Contented and the founder of the Law Firm Editorial Service: https://www.linkedin.com/in/waynepollock

Learn more about the Law Firm Editorial Service: http://www.lawfirmeditorialservice.com

Do you have any idea how much money your firm is losing when its lawyers write thought-leadership marketing and business development content themselves? Learn how much with the Law Firm Editorial Service's Thought Leadership Cost Calculator: http://www.WriteLessBillMore.com

Check out blog posts and videos designed to help you and your colleagues improve their content marketing and thought-leadership marketing efforts:

https://www.lawfirmeditorialservice.com/blog

https://www.youtube.com/channel/UCo_HDI1-CbzbAuczW0XywYA

Do you have a question about content  marketing or thought-leadership marketing you would like us to answer on a future Practice Pointer episode? Please email us at [email protected]