From humble origins, filming himself skateboarding for sponsors, to being early in creating entertaining content for social media, Jesse is now building Sunday, an exciting take on apparel brands, while bringing fans along the journey! Jesse and the team have been pioneering a new form of marketing for the brand, utilizing content creation cleverly to document the entire process, team reactions, level of care, and more from the idea to drop of a product! This unique style provides so much insight and education into Sunday and makes the viewer more connected. Jesse shares his thoughts on new age marketing, how Sunday was formed, the significance of a story behind your brand, goals for Sunday now after having just hit over $1M in sales, profitability, and the long term vision!