Lessons for Tomorrow

Liferay Digital Experience Platform (DXP) is an enterprise software for meeting the needs of companies undergoing digital transformation. The Liferay platform is open source, which makes it more reliable, innovative, and secure.

In this episode, our guest host, Steven LaGow, spoke with Liferay's Lead Sales Engineer, Wes Kempa, and Director North American Channel Sales, Glenn Saler, to discuss where DXPs are moving. They talk through core CMS's to WEM's, and what's beyond DXPs, how Open Source benefits the current landscape, and so much more.

Liferay is an open-source company that provides free documentation and paid professional service to users of its software. Partnering with integrators from across the globe, they have enabled thousands of companies from various industries, including manufacturing, financial services, and energy and utilities, to utilize the Liferay suite to create digital solutions, such as customer self-service portals, B2B commerce solutions, and modern intranets.

To learn more about Americaneagle.com's work with Liferay, click here.

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Our host, Tim Ahlenius, recently went on the Infinity Nation podcast to speak with Founder and CEO Al Keck to discuss what Q4 2021 looked like in terms of the ecommerce market, both in the U.S. and in the U.K.

Today, we are bringing that discussion to this episode of Lessons for Tomorrow. Together, they address the biggest concerns around packaging material shortages and stock, increase in energy prices, computer chip shortage, and attribution to a smaller increase in ecommerce spending. Tim also goes into his thoughts on the Metaverse and what we can expect to see in 2022.

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Rethink your website relaunch and learn to iterate your digital experience to drive growth with WebOps (Website Operations) tools and processes. WebOps is a set of practices that facilitates collaboration and automates processes to improve the productivity of the whole web team – from developers to designers, content editors, stakeholders, and more. The result is cross-functional web teams empowered to develop, test, and release website changes faster and more reliably.

In this episode, our host, Tim Ahlenius, spoke with Josh Koeing, Pantheon's Co-Founder and Chief Strategy Officer, to discuss the beginning of WebOps platforms as well as the continued need for them. The two dive into how WebOps combines the lessons of agile and DevOps communities to prioritize iterative work that is visible to all team members.

Pantheon aims to build one of the most effective WebOps platform — one that empowers marketing and development teams to take control of their websites, while giving them the agility to win in the dynamic world of digital marketing. With Pantheon, marketers and developers deliver results by iterating quickly, learning, and experimenting with their websites in the same way they do with virtually every other tool in their martech and development stacks.

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According to Gartner, brands will soon choose plug-and-play business capabilities over all-in-one platforms. A composable digital experience platform (DXP) is one that is entirely modular, allowing for incremental changes and updates to composite parts.

In this episode, our host, Tim Ahlenius, spoke with Jon Price, Americaneagle.com’s VP of Digital Experience Platforms and host of The Sitecore Water Cooler Podcast. The two dive into the move from the monolithic DXP to the composable DXP.

Sitecore is the leading provider of an end-to-end composable digital experience platform, empowering brands to make unforgettable connections with their customers. Sitecore's SaaS-enabled, composable digital experience platform unifies the entire customer journey from search to purchase to post-sale marketing with solutions for Content, Experience, and Commerce.

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The market signals of today inform the way the world shops tomorrow – and Signifyd has a wild read on what to expect for 2022 based on the 2021 holiday season. Signifyd’s Commerce Network tracks the ecommerce transactions of thousands of merchants and millions of consumers worldwide.

In this episode, our host, Tim Ahlenius, spoke with Signifyd's Head of Global Agency Partnerships Megan Blissick to do a post-holiday analysis which includes supply chain challenges and the COVID-19 Omicron variant and its effects on the economic recovery.

Signifyd provides an end‑to‑end Commerce Protection Platform that leverages its Commerce Network to maximize conversion, automate customer experience, and eliminate fraud and customer abuse for retailers.

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Websites are meant to be fluid. As technology and business processes continue to evolve, your website should evolve along with it. If it doesn’t, it may actually be hurting your business. This begs the question — how do you know it’s time for a website redesign?

To help answer this question, our host, Taylor Karg, sat down with Mike Goliber, Vice President of Client Engagement at Americaneagle.com. This episode covers what it means to redesign your website, what results business owners should hope to achieve, how do you know if you should redesign or rebuild your website, and so much more.

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When building out a content strategy, there are two sides to consider: the product side and the marketing side. So, how do we, as a digital agency, focus on getting organizations to understand the separation of the two? Very often the product content doesn’t receive the level of attention that the marketing content does. But today, there’s a large shift through digital transformation and how it affects the value of content – the focus is coming back to the product side.

In this episode, our host, Tim Ahlenius, spoke with AD's VP of Ecommerce Solutions Caroline Ernst, and Americaneagle.com's Strategic Accounts Director Brendan Cameron, to talk about the value of content in digital experience.

AD is a member owned group. We are passionate about bringing growth-oriented independent distributors and best-in-class suppliers together to outperform the market and to stay ahead of the competition. AD eCommerce Solution is the trusted partner for enabling AD members to achieve their eCommerce objectives and win in an evolving digital world.

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Digital transformation is still gaining speed as computers and devices are becoming more consistent companions in our daily activities. And each year introduces, or escalates, a variety of trending buzzwords.

Recently, during one of the November 2021 Accelebrate webinars, our host and Americaneagle.com's Vice President of Strategic Initiatives, Tim Ahlenius, put a spotlight on 10 concepts that people are consistently talking about today and where they might take us tomorrow.

For more information about the buzzwords, check out 10 Buzzwords That Are Driving Tomorrow’s Tech.

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A digital experience platform (DXP) is a well-integrated and cohesive set of technologies designed to enable the composition, management, delivery, and optimization of contextualized digital experiences across multi-experience customer journeys, according to Gartner.

In this episode, our host, Tim Ahlenius, spoke with Kentico Xperience's VP of Marketing Jenda Perla, and Americaneagle.com's Kentico Practice Director Wes McChristian to talk about achieving simplicity through the best-fitting digital experience platform. Everyone is on a digital journey – and there isn’t one final destination. Listen to this episode to learn how you can leverage the right tools at the right time.

Kentico Xperience can create engaging experiences and grow your business faster with a seamless digital experience platform that combines content management, digital marketing, and commerce.

For more information, check out these resources provided by Kentico Xperience.

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Ninety percent of B2B organizations cite product information management as highly important or a top priority, according to the 2020 Akeneo Global B2B survey. This means that the power of product information management and product experience are here to stay. In this episode, our host, Tim Ahlenius spoke with Akeneo's Director of Product Marketing Ali Hanyaloglu and Product Experience Management Evangelist Virginie Blot to discuss product experience.

Product Experience, or PX, is the foundation of customer experience - consistent product information delivered in context wherever, and whomever, your buyers are. It’s about finding, browsing and shopping for products. 

Akeneo is a global leader in Product Experience Management (PXM) that helps businesses with products to sell to unlock growth opportunities by creating a single source of truth for product information and delivering a consistent and compelling omnichannel product experience.

For more information, check out Akeneo's Global B2B Survey 2020 eBook: 5 Takeaways on PIM and PXM.

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