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David Fenton has just released a new book — The Activist's Media Handbook: Lessons from Fifty Years as a Progressive Agitator — that is a combination biography, photo journal, and accounting of lessons learned in the PR business. He tells the stories of his numerous campaigns over the years (alongside pages and pages of vivid images) and tries to boil down what works to capture media attention and advance progressive causes, and what doesn't. I chat with him about it.
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558558 ratings
David Fenton has just released a new book — The Activist's Media Handbook: Lessons from Fifty Years as a Progressive Agitator — that is a combination biography, photo journal, and accounting of lessons learned in the PR business. He tells the stories of his numerous campaigns over the years (alongside pages and pages of vivid images) and tries to boil down what works to capture media attention and advance progressive causes, and what doesn't. I chat with him about it.
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