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In this episode we conclude our talk about what we learned from Patrick Lencioni's book, Getting Naked, a business fable about how to treat your customers, and the culture necessary to make that possible.

This time we cover Patrick's Principles of Naked Service:

• Make everything about the customer.
• Give away the business.
• Ask dumb questions.
• Do the dirty work.

Send in questions to [email protected].

This episode is brought to you by Active Digital. www.activedigital.com

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