No matter what it is, if you like a drink, you have undoubtedly heard of Four Pillars Gin, and today we are joined by one of the co-founders; Matt Jones. Matt is a former political speech writer that joined with two mates to make their whole craft about Gin, and so they did just that.

In this Author Corner with Danette, Matt shares stories not only about how the business started all the way through to its success, but also some of the lessons he learnt through the process. He also talks about the power of branding, his approach to it, and what that has done for Four Pillars. Enjoy this episode on the rocks and with a nice G&T.

To read Lessons From Gin: https://www.farrells.com.au/shop/lessons-from-gin-by-matt-jones-9781394268375/

You can reach out to Matt here:

https://www.linkedin.com/in/matt-jones-433a1bb/

https://www.thinkstoryexperience.com/

Chapters

00:00 Introduction to Matt Jones and Four Pillars Gin

01:30 Matt's Journey from Economics to Entrepreneurship

05:16 The Concept Behind 'Lessons from Gin'

11:26 The 'Made from Gin' Philosophy

16:07 The Role of Experimentation and Fun in Business

19:23 Growth Opportunities and Lessons Learned

24:02 Key Lessons for Aspiring Entrepreneurs

30:37 The Power of Storytelling in Business

All Magical Learning podcasts are recorded on the beautiful lands of the Kulin, Ngunnawal and Wiradjuri nations, and we pay our respect to their elders past and present.

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