"Don't do what everyone else is doing. You don't have to copy someone else. And if something else did work, yeah, it worked for them. But that doesn't mean you have to follow their exact recipe."

When it comes to sales, following a cookie-cutter approach often leads to frustration and missed opportunities. I learned this firsthand while selling my car on Facebook Marketplace. A lot of the success depends on authenticity, attention to detail, and a clear understanding of what buyers value.

Effective sales descriptions, setting the right price, and embracing transparency can transform your sales results. It can be as simple as choosing the right words and repeating key details. Understand that price sets the tone for a buyer’s perception. Doing good work, even if unnoticed by most, still makes a difference.

His experience reinforces that differentiation is key—you don’t need to copy someone else’s success to create your own. By being transparent and focusing on adding value, you not only build trust but also set yourself apart in a crowded marketplace.

If you're ready to improve your sales effectiveness and engage customers more meaningfully, start by applying these lessons. Be clear, be authentic, and don’t be afraid to create your own path.

• The words you use matter.
• People don't see what is right in front of them so you have to say it several times.
• Price sets the tone. People don't value a low price.
• You can help someone and still win. Lower price, he wins and I win.
• There are some people who appreciate good writing. Most won't notice. Do good work anyway.
• Don't do what everyone else is doing.
• Don't try to hide anything.

Notable Moments

00:00:42 - Introduction and Selling the Car

00:07:59 - Importance of Words and Storytelling

00:11:56 - Pricing and Value Perception

00:13:53 - The Power of Helping Others Win

00:16:35 - Attention to Detail and Addressing Potential Issues

00:18:51 - Differentiation and Standing Out

00:21:52 - Transparency and Anticipating Potential Problems

00:28:15 - The Unique Appeal of Jaguar

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