We connect up with Jennifer Urbanski from LinkedIn. 

It's a look back at highlights and lessons learned in 2017 and a look forward at what's coming from LinkedIn.

Enjoy the conversation!

This week we welcome Eric Dillon, CEO of Conexus to the podcast.  Conexus is coming through a transformation, and Eric shares their bold new position. It's a perfect example of a brand finding a market position that is meaningful, ownable and unique to Conexus.  You'll hear how Conexus will measure success and how they have radically changed their approach—right down to how financial...

What's it like to open a major project for Saskatoon, Saskatchewan, and Canada?

Alison Murawsky is Director of Marketing for the Remai Modern, and walks us through the opening and getting ready for a new operation.

Alison shares the breadth of programming that occurs at the Remai, which highlights the marketing challenge her small team faces.

We talk about target audiences and messages for...

David reconnects with Beverley Theresa, a social media coach, speaker, and advisor. Beverley shares some things to look at and consider exploring for 2018, starting with micro-influencers.

What are micro-influencers, why you might want to reach out to micro-influencers and where to find them?

Beverley also shares thoughts on Facebook Messenger Chatbots. How you might try it this year.

Linked...

This week we hear from one of Saskatchewan's top ag minds. Kristjan farms 11,000 acres near Moosomin and is also a much sought-after speaker for his 5% rule. He shares his thoughts on progressive farming and business. We talk about how he works with peer groups, and avoids group thinking. There's good farm advice that applies to all of us, like, "at some point, everyone has to shovel." I...

What is conversational marketing? And how is artificial intelligence opening this up to marketers? And why is better to talk to your customers, rather than just monitor them?

Andy Mauro is the CEO of Automat.ai, a Montreal company applying artificial intelligence through messaging, for brands to communicate and connect with customers. Andy talks about the state of conversational marketing, and...

This month Data for Good opened a new chapter in Regina. David talks with Canadian Data for Good founder Joy Robson, Calgary's Data for Good lead, Geoff Zakaib and Regina's founder Kevin Hayes.

You'll hear about how Data for Good started, how they work with data and with charities. As a volunteer, or as a charity, what you can expect from Data for Good. And Kevin shares with us what Data for...

Meet Nicole Siemens. Entrepreneur, founder of fix coffee, a business advisor with Women Entrepreneurs Saskatchewan and board member for Saskatchewan Young Professionals and Entrepreneurs. We talk about starting a business from Nicole's first-hand experience, and her experiences through Women Entrepreneurs Saskatchewan.Enjoy the conversation!

Rick Lewchuk is Senior VP of Creative Marketing and Brand Standards for CNN Worldwide. Our conversation covers Rick's journey from North Battleford, Saskatchewan to the head of creative for CNN.

Rick speaks about his philosophy around creative and strategy, how his father's advice "Wash the dishes", led to leading the creative team at CNN. We talk Emmy's, celebrities, Pokemon, and how to get...

On this episode we talk rebranding with a non-profit. Saskatchewan Express is in the midst of a transition with Danny Balkwill taking over Artistic Direction from the legendary Carol Gay Bell.

The transition provided the organization an opportunity to refresh their image. Cory shares the process they went through, from seeking approvals, managing the brand discovery and working with a partner to...