Terry O'Reilly joins Lessons Learned in Marketing. He is the host of the popular radio program Under the Influence, co-author of The Age of Persuasion, and co-founder of Pirate Radio. 

Terry has a new book, This I Know: Marketing Lessons from Under the Influence. It is a rich resource for businesses, marketers and advertisers providing some solid advice from a Canadian advertising...

Book publishing and marketing?

Bruce Walsh has taken books nobody wants to read, on topics nobody wants to hear about and turned them into national best sellers. Academic books. 

There's a lot to learn about marketing from Bruce Walsh and the work of the University of Regina Press.

A veteran of the book industry, Bruce has transformed academic publishing and publishing.

Leading scholars are...

Dennis is the CEO and Founder of x.ai. HIs vision is to kill the inbox, which triggered the formation of x.ai and the creation of an artificial intelligence personal assistant to schedule meetings.

I was delighted to talk to Dennis about the artificial intelligence assistants, Amy and Andrew. If you've never heard of them, you'll love this conversation and exploration of the amazing things Amy...

I had the great pleasure to speak with Jeff Toister, author of The Service Culture Handbook: A Step-by-Step Guide to Getting your Employees Obsessed with Customer Service.

The book is one of the best I've read on customer service. It's rich with examples and stories, but its real strength is that it is a workbook. A book you can actually use to improve your customer service.

Our conversation...

Kellie Garrett is the guest this week on Lessons Learned in Marketing. It's been recently announced that Kellie is receiving a lifetime achievement award from IABC, and I took that as a great excuse to invite Kellie onto the podcast.Our conversation ended up being quite wide-ranging, which isn't surprising if you know Kellie. Her knowledge and experience seem to have no ends. We start by talking...

Ernest Barbaric is our guest this week in a conversation about his recent event Podsummit, in Calgary. Kevin Hayes hosts the conversation that talks a lot about podcasting. Ernest shares lessons learned in starting a podcast, interviewing and promoting. They also explore what it was like creating and putting on an event like Podsummit.

Enjoy the conversation!

This week Kevin Hayes hosts the podcast and speaks with Vince Fowler from Calgary.Vince is an executive and business coach, speaker, and explorer of wisdom. On this episode, Vince explores the challenges of small businesses and start-ups. You'll hear thoughts on how digital marketing levels the field for small business, how to grow awareness of your business on digital, using the power of...

This week it's a conversation with publicist Susan Busse from Saskatoon. 

Susan was just nominated for the 2017 WCMA for Impact in Music MarketIng. The awards will be in September at BreakOut West in Edmonton.

Susan shares her storytelling approach to publicity and gives me a bit of a music publicity 101. 

Enjoy the conversation.

You can connect with Susan on Twitter

And Facebook.

This week we're talking customer experience, with Nicholas Webb.

Nicholas is the author of What Customers Crave: How to Create Memorable and Relevant Experiences at Every Touchpoint.

Nicholas shares how some companies are creating and innovating beautiful customer experiences, and winning in their sectors, without advertising. He shares how to use touchpoints in a practical way.

We talk about...

Vendasta Technologies is that company in Saskatoon you've heard about but don't know what they do. Jacqueline Cook is Vice President of Growth at Vendasta, and shares not only what they do, but gives us some insight into how they do it. As she describes it, they are a B to B to B to C company. Our conversation runs from the importance of listening to customers, the effect of Vendasta's North Star...