This episode we talk start-ups with Jasmine Gray from Square One. 

This is a national business resource centre with local branches, so even if you're not from Regina, you can learn about Square One and its mission. From market research to advisors to checklists, it's where to go when you are starting from square one!

Enjoy the show!

This week we're talking music with Gerry Krochak from Country Thunder music festivals. Gerry walks us through the name change, and we talk about the ins and outs of marketing a festival. There are 4 Country Thunder festivals now and Gerry notes they each have their own unique quirks.

Enjoy the show! 

 

Photo credit: 620 CKRM

Les Holmlund, Digital Marketing Consultant from Tourism Saskatchewan, is David's guest this week on the podcast, Lessons Learned in Marketing. 

Tourism Saskatchewan is a leader in digital, and Les shares insights into what they do, how they manage channels, choose channels and perhaps the biggest challenge of all, how they source and distribute content.

The conversation ranges from collecting...

This week another ABEX marketing award finalist joins David on the podcast. 

Craig Zawada is a partner and lawyer at WMCZ, where they're doing some very non-traditional legal firm advertising. You'll hear about the firm's philosophy and how the Internet has changed legal practices.

In addition to being active on Twitter, Facebook and LinkedIn, WMCZ is creating videos, blog posts and have even...

This week's podcast guest, Darby Sieben Vice-President Strategy and Partnerships with Yellow Pages.

Yellow Pages are in a transformational moment — just like the businesses they serve — and Darby shares insights into not only their move from digital to web to mobile, but also talks about how small business is making the move, what to focus on and what to avoid.

Kevin Hayes, Phoenix Group's...

This week we get a deep dive into marketing for residential developments. Jessica Bonish is Marketing Manager for North Ridge Development Corporation. North Ridge is a finalist for the 2017 ABEX Marketing Award.

Jessica shares what North Ridge is doing to connect with their home buyers, the challenges they face and where they find success. I really enjoyed this conversation with Jessica. She was...

This week I welcome Rod Pederson to the podcast. 

You know Rod as the voice of the Saskatchewan Roughriders, but if you follow Rod on social channels you also know he is a master of content. He works hard to deliver value to his followers, every day.

As a result of the work he's done to build an audience, he's developed a social media workshop and a  book, The Social Media Handbook.

Our...

Offstreet is a new app gaining traction in Saskatchewan, with a vision to grow nationally and internationally. The app was developed by Matt Fahlman and Kyle Smyth. Matt is my guest, talking about how the app came about, the challenges of releasing and growing the app, and now the biggest challenge — getting scale.

Matt shares insights on growth, on the importance of knowing your customer, and...

My guest this week is Beverley Theresa, a social media strategist, and consultant. Beverley is honest and straight forward. Her advice makes sense and helps you cut through the nonsense. We talk strategy, response times, channels and who are doing social media well. Enjoy the conversation!

This week's guest is Scott McGillivray, Chief Strategy Officer at iQmetrix. 

Their mission has always been to create great experiences. A big part of that purpose is helping retailers deliver great customer experiences.

Scott shares the company's purpose, how it came about and what knowing that has done for iQmetrix. Why they value authenticity and what that creates in their culture. 

We...