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As a business you believe in diversity. You keep it in mind, you applaud it when you see others doing it well, and you never miss an opportunity to share your support. But, if you don't walk the walk, you're in danger of losing more than your reputation. What you need right now is two things; firstly, the courage to never be afraid to ask, and secondly, this roots to branch conversation with the wonderfully inspiring Keisha Townsend Taitt. It's forty of the most important minutes in your life that you'll never regret giving up, and a vital reminder to us all that, a little like JFK's inaugural address, we should all be asking ourselves, not what inclusion can do for our brands, but what our brands can do for inclusion. Presented by Adam Hopkinson.
Further Info
Target - https://apnews.com/article/target-pride-lgbtq-4bc9de6339f86748bcb8a453d7b9acf0
Bud Light - https://edition.cnn.com/2023/05/23/business/target-lgbtq-merchandise/index.html
Skittles Pride - https://www.skittles.com/pride
https://radioworks.co.uk/
https://www.pashn.media/
Hosted on Acast. See acast.com/privacy for more information.
I ain't going on no plane fool! Is what Adam Hopkinson said when we began talking about a miniseries, profiling some of the consumer behaviour and creative work that's being done in the States. So it was with some irony that we found ourselves talking to Anson Sowby, who's not only one of the most charismatic and humble leaders we've ever spoken to, he's also a close personal friend of Mr T. This is a brilliant conversation that focuses on the entertainment industry, the gaming sector, and exit strategies. So, if you're interested in good business practice, if few others can help, and if you can click on the link, maybe you can learn a lot from... The Anson Team...
https://radioworks.co.uk/
https://www.pashn.media/
Hosted on Acast. See acast.com/privacy for more information.
Our miniseries of discovering the best business practice in the States continues with a brilliant story about inclusive branding and packaging. Katherine Pereira is a Strategist, specialising in Brand Identities, and through a personal insight, she was able to come up with a simple concept to engage a cosmetics range with 86 million underserved American consumers. Hosted by everyone's favo(u)rite Yankophile, Adam Hopkinson.
https://radioworks.co.uk/
https://www.pashn.media/
Hosted on Acast. See acast.com/privacy for more information.
Wayne is Mr Programmatic. People talk about his in-depth technical knowledge, how he knows the industry and its players like no one else, and how his experience and connections make him an invaluable strategic asset. Also by the way, and we quote here, 'he's one of the nicest people ever'. This is Programmatic 101, Stateside. Presented by the well travelled, Adam Hopkinson.
Wayne's Podcast: https://www.theadpod.com/
https://radioworks.co.uk/
https://www.pashn.media/
Hosted on Acast. See acast.com/privacy for more information.
Lee Puri is the Co-Founder of the world's biggest programmatic partner, MiQ. Together, with Gurman Hundal, he's built the media partner into a sustainable business, using data analysis and insights to drive meaningful outcomes for clients. Lee has an entrepreneurial streak underpinned by a tenaciously strategic mind, and it's fascinating to hear how he and Gurman have upscaled the company to a global level. Hosted by Adam Hopkinson.
https://radioworks.co.uk/
https://www.pashn.media/
Hosted on Acast. See acast.com/privacy for more information.
In 2020, Laura and Kate decided they'd done their time in the agency and media world, and they were ready to start working on their greatest passion: people. Turning the tables on traditional recruitment, Liberty Hive set out to offer a modern solution to hiring methods, using a technology led platform to connect media, marketing and mar-tech specialists and businesses in the most efficient way possible. Added to this, they've also built an online community, offering coaching and webinars, and they're a leading light in salary transparency, demonstrating the vital role that the recruitment sector can play in bringing diversity and equality to the workplace. Presented by the ever urbane, Adam Hopkinson.
Salary Transparency Article
https://www.libertyhive.com/blog/opening-the-debate-on-salary-transparency#:~:text=In%20the%20UK%2C%20a%20salary,reality%20in%20the%20UK%20soon.
Kate's Sponsorship Page for Swimming the Bosporus Strait
https://www.justgiving.com/page/teamclarkie-swim
https://radioworks.co.uk/
https://www.pashn.media/
Hosted on Acast. See acast.com/privacy for more information.
Mel is a leader with an impeccable CV, having plied her trade on both sides of the agency / media fence. From the early days, she applied her entrepreneurial skills with a keen eye for detail, and it's that combination of flair and focus, alongside an innate ability to build relationships wherever she goes, that has seen her flourish as a business transformation leader and operations specialist. Presented by the perpetually appealing, Adam Hopkinson.
https://radioworks.co.uk/
https://www.pashn.media/
Hosted on Acast. See acast.com/privacy for more information.
Andrew's career has seen him take on Senior Commercial roles at Global, IPC, Primesight and The Guardian, and he's now Managing Director at the premium podcast hosting and monetisation platform, Adelicious. He specialises in performance management and commercial strategy, but he seems to have achieved what he has through developing teams and leading them with humility and passion. Presented by the ever congenial Adam Hopkinson.
https://radioworks.co.uk/
https://www.pashn.media/
Hosted on Acast. See acast.com/privacy for more information.
Hosted on Acast. See acast.com/privacy for more information.
Hosted on Acast. See acast.com/privacy for more information.
From the publisher's feed
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