Let's Get Bossy

And just like that…. We are heading into the 4th quarter of the year. When I’m watching football, I basically wait all game for the 4th quarter, especially that last couple minutes… it’s the most exciting!

I’m going to hit you with a football reference here, so it that’s not your thang, bear with me. The 4th quarter is my favorite (football and business alike)... Whether you’re down by a touchdown, tied, or ready to secure your win, the 4th quarter is your chance to finish strong! And unlike waiting until the last minutes of the game, it’s important that we go into the 4th quarter as business owners knowing what to expect and feeling super solid about how we will finish strong. Now is the time to look back and give yourself a little audit for the past 3 quarters of the year (think of it as a personal business review)  and see where you’re at, what you've accomplished, and where you need to complete to hit those 2021 goals. I’m going to walk you through how I do my quarterly audits and set myself up to stay on track and kick some business booty!

Start With The WINS

Run The Numbers

Systems And Habits

Check For Consistency

Marketing Plan

Revisit Your Why

Plan To Avoid Burnout

Start Your Q4 Plan

Are you ready for the 4th quarter? What are your biggest goals you hope to accomplish this year? Let me know at [email protected]

As I was going to write this episode, I was feeling pretty meh about it. We all know what burnout is, we all have a general idea of how it feels, but what are the signs that happen to lead up to burnout and how do we know if we are about to head into the dark territory. If I’m being transparent, as I’m writing this episode, I realized I’m currently living in burn out zone.. And I need to get out! I knew I was tired, overwhelmed, and feeling a little down, but I wish I would have noticed some of the other signs before I got to where I am. Because now, like so many of you listening, I have to dig my way out, clear my head, recharge, adjust, and get back to a healthy place. So, since I’m clearly no expert in this- I took to my bff google and found some very helpful information on the topic! Some of what I read I already knew, but many signs I’ve noticed and didn’t attribute to burnout. So, I’m going to share what I found with you and give some of my insights. Check out this article for more! https://www.helpguide.org/articles/stress/burnout-prevention-and-recovery.htm#

Ok, what are some of the things we may notice if we are on the road to burnout out?

Ring a bell? Yikes…. ALL OF THESE THINGS have been happening over here! I thought I was depressed or being dramatic, but it turns out I’m on my way to burn out and I need to stop it! Luckily you don’t just wake up one morning and feel burned out. It happens gradually over time, but if you aren’t paying attention it can hit you like a ton of bricks.

Burnout manifests itself in a few different ways, physically, mentally, and emotionally, and not all of them are super obvious. This episode covers the most useful list I found on the internet that I’ve experienced, and I think will be helpful for anyone who may be on the same path. I’m going to go through these and see which I’m experiencing/have experienced and I want you to do the same.

Burnout as a whole can be experienced by anyone who feels overworked and undervalued (aka motherhood hahah), but doesn’t have to be a normal part of our lives! I’m hoping that we can use these signs to help us stop the burnout before it happens! Also being vocal about our priorities, wants and needs, and drawing some clear boundaries for ourselves and our families will help us stay in a healthy mindset. I’ll keep you posted on how I get out of burnout mode, and will do a future episode on how to get back on track!

How do you stop burnout from happening? Are you experiencing it now? Let me know at [email protected]

Have you heard about the movement to kick hustle culture to the curb? I’m so excited about this, and more and more women are speaking out about it! We get so caught up being busy because we feel like we have to, and often we end up working too much, for too little, and feeling burnt out and horrible about ourselves. Along with the mindset shift (more on this in a later episode), it’s important that we are aware of where our time is being spent when we do “hustle” and what ROI (return on investment) we are actually getting.

Now ROI can be the return on TIME investment or financial investment. Both are equally as important to pay attention to! It is basically the amount you get back vs the amount you put in. Today, we are going to talk about time!! “Knowing your returns on the investment of your time, you can make changes to your business model that allow you to earn greater revenue in less time.”

So there is a standard formula for time or financial investments you can use to get started:

Profit / total investment

Example from thebalancsemb.com

Consider your time as an investment- If you're making $3,000 per month, but working 60 hours a week on your business (240 hours a month), your ROI is 3,000/240 =  12.5. That means for every hour you're working, you're only earning $12.50.

Here is how to audit your time and track your RO(time)I:

Have a goal in mind and a way to measure if you’ve made a profit.

Track your time-Pay attention to where you time is going

Detail every single business activity

What are your income producing tasks

What are your tasks that don’t provide income, but encourage growth and cannot be removed

What tasks can be outsourced - and when you outsource pay attention to if the amount you;re paying is actually leading to an increase in time and income.

What tasks are producing leads

What tasks can be removed from your business

Have you payed attention to ROI on your time? Are you spending too much time doing things that don’t move the needle because “everyone else is doing it”? Get in tune with your business and your audience. What do they need? What’s working? Where are you having most success? Once you start paying attention, you’ll be able to truly make the most out of your business! Let me know at [email protected]

I have a question to ask you… what are you passionate about? Really, what do you love? What do you do just for you? What is your hobby? … Got the wheels turning? Ok, so, what if I told you that you could make money from this thing you’ve got in your mind right now… That’s right boss ladies… you can turn your hobby into your career! Think about it, what’s stopping you or holding you back? All it takes is a little bit of inspiration and a whole lot of passion… if you’ve got that, you’ve got a new career path coming right up. How do I know this? Because I did it myself! Here’s how!

Figure out your passion

What are your good at

What are you known for

Accept that you’re not going to get rich fast

Make a plan

Grow a community

Talk about it often

Be vulnerable 

Take the leap

Have you turned your hobby into your career or need a little nudge to get started? I’d love to hear your story and help how I can! Submit your story or send your questions to me at [email protected]

I wasn’t planning on doing another # episode so soon, but once again, good ol’ Adam over at the gram is rocking our worlds. So, I had to give you guys my take on the news! It’s gonna be short and sweet, but filled with the goods.

Adam Mosseri has finally settled the great # debate about whether your #s go in your caption or your comments, along with some other gems on how Instagram Search works and how we can optimize it! He said "We want to make sure that it’s easy for others to find your photos and videos” and shared a few best practices that we can use to show up in search results. Have you heard? Were you surprised? Are you freaking out that you’ve been doing it wrong the whole time? … Tune in to hear me break down what happened and what this really means! I’m going to give you a word for word on what was said, followed by my notes. 

Read the full article here: https://about.instagram.com/blog/announcements/break-down-how-instagram-search-works

So you ready to switch things up? Or have you been posting your #s in the captions this whole time? Let me know at [email protected]