Something I've learned this year is the importance of moving quickly, when you know what you should do. Instead of scheduling a meeting for tomorrow to discuss something, handle it right now. Instead of letting someone schedule a sales call for 8 days out, try to make it happen in the next few days.

The goal is to make MORE good decisions. Not just more good decisions than bad decisions, but a higher VOLUME of good decisions, by making them faster.

Take this challenge into 2025.

Always,

John "More Good Decisions" Doherty

Site - editorninja.com

Me - dohertyjf everywhere except for Bsky where I'm johnfdoherty.com

I’ve been called toxic once or twice in my life. But here’s the thing I realized recently - I also thought that THEY were toxic.

Maybe neither of us were toxic people. Maybe we were just toxic for each other.

This applies to customers too.

Have a listen.

I had a convo with a good friend about their business and struggles to launch without everything done.

Here’s my take.

Site - EditorNinja.com

Bsky - johnfdoherty.com

Experienced freelancers and operators know that all revenue is not equal. You can make great money and be miserable, or make great money and enjoy what you do.

You don’t have to pitch every project that is interested in working with you. The Universe will take care of you if you don’t.

Had a thought today that entrepreneurship means constantly balancing optimism that your dreams and goals will be met, while also knowing that they may not be.

Today I get into the sequence of building an agency, starting from scratch with the skills you sell, and then growing it until you can determine your ideal customer and then start to focus on them by doing more volume.

Enjoy.

My agency - editorninja.com (content editing services)

I’ve hired a lot of coaches. But I also realized a year or so ago that I was relying on them for me to not fail, not on me for me to not fail.

It’s an important difference. Have a listen.

I’m back from Toronto. Here’s how I structure my days just after a trip so that I can catch up and work on the right things.

Over the last few years I’ve learned the value of stepping out of my usual context to check in with myself, and my business always grows afterwards.

Here’s what I thought about in Toronto.

What would you do differently if you were building your company to last for 100 years, instead of trying to flip it in 3-5?

Thats what I’m thinking about today.