Lets Have This Conversation

At least 83% of U.S. marketers find webinars effective. The average webinar has an attendance rate of roughly 40%, with only 40% of those individuals watching the entire event. However, since the start of the COVID-19 Pandemic, companies have seen up to an 87% increase in attendance, according to Zippia.

For Brian Drake, he’s the Founder of Sellaquest - a webinar consulting agency.   When I was 4 years old - there I was standing out in my driveway selling painted rocks to my neighbors. Fast forward to when I was 21 years old - I’m sitting at a desk writing my first business plan. It wasn't until I was 34 years old did I start my first business.

LinkedIn: @Brian (Drakeski)Drake

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In this episode of Inclusive Beginnings, we will examine the notion of placing children at the centre of service delivery.  For some insight on the matter host Kevin McShan engaged in conversation with the City of Hamilton and some of its prominent partners to discover why children and the access to inclusive services is so vitally important, and why they wanted to become involved in the Inclusive Early Childhood Service Systems Project.   For more information: https://www.torontomu.ca/inclusive-early-childhood-service-system/

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The National Institute on Alcohol Abuse and Alcoholism reports alcohol contributes to 18.5% of emergency room visits and overdose deaths related to opioids. Approximately 95,000 people 68,000 men and 27,000 women die from alcohol related causes annually. For Larry Roberts November 14, 2013, was a life changing day. He sat on his couch after a solid two-week bender crying and watching a tragic scene in one of his favorite movies over and over again when something spoke to him and said, “Get help today, or tomorrow isn’t going to happen”. He had already been in the hospital earlier that year for alcohol poisoning and this time he was even beyond his initial “rock bottom moment”. In this moment of clarity, Larry reached out to a best friend and told him, “I need help, or I’m going to die.” Today Larry is recovered and using podcasting as a method to encourage creativity, deeper conversations, and spark curiosity.

As the Chief Creative Officer, of Red Hat Media, he’s best described as a high-energy and charismatic podcaster, keynote speaker, best-selling author, and international top-rated course creator with over 1500 students in 51 countries, Larry Roberts has been in coaching and facilitator roles for more than 25 years from corporate environments to teaching martial arts to online course creation.

For more information: https://readilyrandom.com/

Twitter: @iamlarryroberts

Instagram: @thelarryroberts

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A consistent brand presentation increases revenue by up to 33%. 86% of consumers prefer an authentic brand image. Color increases brand recognition by up to 80%. 77% of customers shop from brands that share their values and 83% of shoppers prefer to buy from brands they trust, according to zippia. Ruben Alvarez is a brand consultant and author. His primary message is sales will bring you money, but brand will bring you legacy.

He has been featured in  Forbes, Business Insider, yahoo finance/news, Los Angeles tribune, LA Style Magazine, Distrupt, thrive global and many more for his tactics regarding brand development.

For more information: https://www.rubenalvarez.com/

Instagram: @iamrubenalvarez

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The New York City Police Department (NYPD) is the largest and one of the oldest municipal police departments in the United States, with approximately 36,000 officers and 19,000 civilian employees.  The NYPD was established in 1845, and today, is responsible for policing an 8.5-million-person city. Someone who knows all about the inner workings of the NYPD is Vic Ferrari, he’s a Retired NYPD detective turned author with interesting stories to share. Vic is the author of NYPD: Through The Looking Glass: Stories From Inside America’s Largest Police Department, The NYPD’s Flying Circus: Cops, Crime & Chaos, Grand Theft Auto: The NYPD’s Auto Crime Division, and NYPD: Law & Disorder. Vic is a retired twenty-year member of the New York City Police Department who refuses to write in chronological order. With no formal training or Harvard degree, Vic’s managed to write four behind-the-scenes books about his former employer. With remarkable attention to detail combined with a sarcastic flair, Vic exposes the good, the bad, and the ugly of America’s largest police department. He joined me this week to tell me more.

Twitter: @VicFerrari50

Instagram: vicferrari50

Get The Books: https://www.amazon.com/Vic-Ferrari/e/B01IIQXLBC/ref=dp_byline_cont_pop_book_1

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Nationwide, on average, 79% of U.S. adults are literate in 2022. 21% of adults in the US are illiterate in 2022. 54% of adults have a literacy below 6th grade level. Low levels of literacy costs the US up to 2.2 trillion per year, according to www.Thinkimpact.com

For John Feldman The seed was planted one morning in 2008 when my late and great friend, Greg, said the words I'll never forget: "We should write a movie about our lives."

My eyes lit up. To that point, as a senior in college, I had no idea what I wanted in a career. Parents, relatives, friends, and advisors have given me option after option but not a single one clicked. Nothing seemed interesting.

And then Greg said those words.

In the decade-plus that followed, I wrote screenplays, short stories, and fiction novels, but it was ghostwriting nonfiction books that captured my heart. Working with smart, successful individuals who have advice to share has opened my eyes to an entirely new world.

I have had the privilege of writing for more than three dozen clients, ranging from NFL players to billion-dollar business leaders to war veterans-turned-entrepreneurs.

I started Visionary Literary in 2021 as an extension of my knowledge. Our mission at Visionary Literary is to create meaningful, impactful books that can change readers' lives.

If your someone who caters to readers, writers, business leaders, or anyone with a story to share, I'm  happy to give advice on how to go from aspiring author to published author in the most efficient manner possible. He joined me this week to tell me more.

For more information: https://visionaryliterary.com/

Discover More: https://visionaryliterary.com/book-a-meeting/

Twitter: @john_feldman_

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To succeed in radio and to ensure you standout amongst the crowd and don’t become saturated, its important you embrace creativity and originality to carve your own path towards prosperity. For Joe Pardavila he’s produced over 10,000 hours of audio content over the course of his career in podcasting and terrestrial radio.

Joe was a radio personality and producer on the legendary New York City radio station, 95.5 PLJ, where he was part of the iconic “Scott & Todd in the Morning”.

He studied Sketch & Improv Comedy at the Upright Citizens Brigade and was a founding member and actor in the New York-based sketch comedy group, Clip Show. The group performed at the Upright Citizens Brigade Theater and the People’s Improv Theater, and their video sketches were featured on Funny or Die and the Huffington Post.

He is the co-director, writer, and producer of the award-winning horror satire, “The Witches of Bushwick”. He joined me this week to discuss the secrets behind creating compelling conversation and powerful podcasts.

Get the Book: https://www.amazon.com/dp/1642253847/ref=cm_sw_r_awdo_YFSKHZ35NR2ZD1Y9DMX0

Follow: @joepardavila

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The unification of people can often be told through stories of creativity, inspiration, purpose, and drive. For the approximately   340,000 residents of Windsor, they have one specific publication dedicated to this specific goal. From dream to reality, the 2018 rebrand of The Drive magazine is everything they hoped it would be.

The magazine delivers content on creativity, passion, people, inspiration and most of all, drive.

Drive is the greatest asset we recognize in people, and they are bringing that very energy to the magazine. They’re constantly in search of fresh content to inform, inspire, educate, and engage their readers. They will always deliver captivating photography and clean design, and they are here to take you along for the ride.

They’re on a mission to   redesign your advertising campaigns to better reach your target market and be sure to captivate your audience. There focus will be to consistently represent our community’s truths and aspirations—to inspire our readership.

The Drive will not simply inform readers; it will explore the raw truths of our stories and life lessons they offer. Its   here to evoke emotions and sometimes, we may push the envelope to keep your mind engaged. Our readers relate to people from all walks of life by drawing from their real experiences, telling their stories. Stick around and be part of something big, bold and forward-moving.  Dave Hunter is the Managing Partner at The DRIVE Magazine, he joined me this week to tell me more.

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Ponder this question: How many children have no quality education internationally?

The total includes 59 million children of primary school age, 62 million of lower secondary school age and 138 million of upper secondary age, according to the Statistical office of the United Nations Educational, Scientific and Cultural Organization (UNESCO.) Henry Yampolsky is a best-selling author, mediator, educator, and multi-time TEDx Speaker. Henry serves as the Assistant Director for Education, Outreach, and Conflict Resolution at Virginia Tech's Office for Equity and Accessibility and teaches conflict resolution, mediation, and peace building as part of Virginia Tech's Center for Peace Studies and Violence Prevention. Henry has worked with hundreds of complex conflicts and has taught and lectured around the world including at Columbia University School of Law, the New York Peace Institute, Bellevue Mediation in Zurich, Switzerland, the International Gandhi Center and Museum in New Delhi, Bharathiar University in Coimbatore, India and at the Sattva Summit in Rishikesh, India.

Henry's best-selling and critically acclaimed book, Dis-Solving Conflict from Within: an Inner Path for Conflict Transformation introduced a mindfulness-based paradigm for responding to conflict with strength, clarity, and compassion instead of reacting with fear, avoidance, or aggression. Henry's two TEDx talks have garnered thousands of views. Henry's first TEDx talk described his motorcycle journey across the Himalayas and what it taught him about conflict, connection, and dialogue. In his second TEDx talk, Henry talked about radical compassion as the goal of conflict resolution.

Prior to embarking on a career in peacebuilding, Henry was an award-winning trial lawyer in Philadelphia. He has earned a Doctor of Jurisprudence degree from Temple University and a BS in International Studies from the University of Scranton. Henry is also a master-level instructor of Sattva Yoga, trained at the birthplace of Yoga, in Rishikesh, India. Originally from Kyiv, Ukraine, Henry resides in Virginia. He joined me this week, to tell me more.

For more information: https://www.livingpeaceinstitute.com/

LinkedIn: @HenryYampolsky,J.D.

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Roughly two-thirds of Americans (63%) think that, ideally, it is better for society if the public is skeptical of the news media, Pew Research Center reports.

Helping your business to build brand trust during a time of skepticism and distrust is the mission of Trust Signals®, a PR and marketing methodology developed by Scott Baradell, CEO of Idea Grove, one of the top 25 tech PR firms in the United States.

Scott Baradell is a writer and entrepreneur who grew his PR agency, Idea Grove, with business generated by its popular blog. Idea Grove is one of the top 25 tech PR agencies in the United States, a three-time Inc. 5000 company, and an Inc. Best Workplace in 2021 and 2022.

In 2020, Scott started a second blog, Trust Signals, to provide news, analysis, and practical advice on what it takes to build trust with customers and the public in today’s post-truth world. The blog inspired his new book, Trust Signals: Brand Building in a Post-Truth World, which was published in October 2022.

This book shows why Scott's Trust Signals system is the most effective way for virtually any company to build, grow and protect its brand today. Scott's framework represents a whole new way to identify PR and marketing strategies, prioritize them based on expected return, and craft a unified plan to build trust among your buyers and other audiences.

Brand trust has become the primary driver for business growth in 2022, as documented by studies from Edelman, RepTrak, the Pew Research Center and others. But in today's post-truth world, the landscape of trust is more complicated to navigate than ever—and can become a minefield for brands that make missteps.

In his book, Scott introduces a new definition of public relations and a new approach to building, growing and protecting your brand online.

Defined simply, "trust signals" are evidence points, from media coverage and online reviews to website trust badges, that make people believe in a brand. With the unique Trust Signals® methodology introduced in the book, Scott provides practical guidance to help every brand make smarter marketing investments—and help CEOs, CMOs and CCOs to better prioritize and calibrate their marketing efforts.

For more than 15 years, Scott has been a thought leader on the future of public relations. He created one of the original PR blogs, Media Orchard, which at one time had a larger audience than PRWeek. His focus in recent years has been on growing his agency by helping his technology clients grow. Scott has an Accreditation in Public Relations (APR) from the PRSA and speaks on PR and marketing topics at industry events nationwide.

Before Idea Grove, Scott was the chief communications officer for two billion-dollar companies, the co-founder and CMO of a venture-backed startup, and an award-winning journalist. He lives in Dallas, Texas, with his wife, Maria, and children Juliet, Benjamin, Jack, Christopher, and Maggie.

He joined me this week to tell me more.

For more information: https://www.ideagrove.com/

Discover More: https://www.trustsignals.com/

LinkedIn: @ScottBaradell

Twitter: @DallasInbound

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