Let's Talk Copy | Copywriting Podcast

Ok, so I’m gonna divert from the common push from some copywriting coaches that enthusiastically tell you that the only things you need to get started as a copywriter are your laptop and an internet connection.

Because it just simply isn’t true.

That’s like saying the only thing you need to get started as a baker is a whisk and an oven. 

Sure, you need a computer and the internet to start a copywriting business, but they’re not the only things you need. Not if you want to be successful. 

If you want to start a career as a copywriter––and you want that career to be sustainable and actually allow you to make enough money to live on, there are several tools and resources you need to invest in.

So, beyond the laptop and wifi, let’s talk about the one of the most important things that you need to get started as a copywriter: project management tools.

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IG: @letstalkcopy

Copywriting Courses & Resources: lizslyman.com

Even if you started your copywriting career out of sheer love for writing, all of us work because we want to make money.

You have bills to pay, after all.

Not all copywriting niches are created equal in terms of pay. Some niches pay exceptionally well, but are harder to break into because of the amount of knowledge and experience it takes to write really, really authoritative content.

Let’s look at some of the highest paying copywriting niches.

CONNECT WITH ME!

IG: @letstalkcopy

Copywriting Courses & Resources: https://www.lizslyman.com

Video marketing is absolutely where the future of advertising is going. And as a copywriter, if you want to stay relevant, you need to adapt to the trends and hone your skills where they’ll be of best use to your clients.

Use these 5 tips for writing your video sales letters and let me know what kind of results you see!

CONNECT WITH ME:

IG: @letstalkcopy

Copywriting Courses & Resources: https://www.lizslyman.com

Freelancer sites are extremely popular among copywriters. If you know how to leverage a freelancer site right way, you can create a steady stream of clients and income for yourself, as well as build your credibility as a freelance copywriter.

Because these sites are so popular, they’re becoming oversaturated.

But that doesn’t mean you won’t win clients.

In fact, it’s quite the opposite.

Most of the people who use freelancer sites aren’t doing in in an effective way, meaning their pitches and profiles are lost somewhere in the internet black hole. 

I’ve used freelancer sites on both the client side and on the freelancer side, and today, I’m going to share with you my five biggest tips for getting copywriting clients on freelancer sites.

CONNECT WITH ME!

IG: @letstalkcopy

Courses and resources: https://www.lizslyman.com

Depending on what you’re writing about that day, your job is to become an expert in that area so that you can write engaging content for your clients.

But sometimes you’ll have writing assignments a little darker than “10 Ways to Keep Your Lizard Happy.”

What if you’re writing a piece for a criminal defense attorney about kidnapping and you find yourself in some weird place on the internet giving you step-by-step instructions on how to get away with it?

What if you're writing a scientific article on fireworks and you end up Googling how to make explosives?

What if you’re writing ABOUT cybercrime and need to get really deep on some really messed up subjects?

There are a million different ways you can find yourself in some unsavory places on the internet, but should you at some point get concerned that you might have the FBI knocking on your door?

Let’s talk about it.

CONNECT WITH ME!

IG: @LETSTALKCOPY

EMAIL: [email protected]

Red flags aren’t always glaringly obvious. Some of them are pretty subtle. You might have a gut feeling that something’s off, but you just can’t pinpoint it.

Let’s talk about those times your gut will definitely be right:

CONNECT WITH ME:

IG: @LETSTALKCOPY

Email: [email protected]

As a huge supporter of new copywriters (and just a general copywriting nerd), I spend a lot of time perusing copywriting forums, message boards, and other online communities.

One of the most frequently posted topics is whether or not a new copywriter should work for free to gain experience, get testimonials, and build their portfolio.

It’s a hot-button topic and the poster is absolutely flooded with emotionally driven responses one way or the other.

Let's talk about it.

CONNECT WITH ME!

IG: @letstalkcopy

Website: lizslyman.com

So you’ve heard how great a freelance writing career can be.

The control over your own schedule. The creative aspect. The location independence. Making decent money.

It all sounds pretty good, right?

The two writing skills in highest demand right now are copywriting and content writing.

But what’s the difference? How do you know which one is right for you, and how do you even start? And what’s the difference between content writing and copywriting, anyway?

Let’s jump in.

CONNECT WITH ME!

IG: @letstalkcopy

website: lizslyman.com

So, you’ve taken copywriting courses, you’ve created a copywriting portfolio, and you’ve determined your pricing and created a business plan.

Now it’s time for you to go scouting for copywriting clients.

You know that you can use social media to get clients (because that’s where your target audience is spending their time!), but there’s a right way and a wrong way to go about doing it.

So, how do you get copywriting clients through social media, and, more importantly, how do you do it effectively?

CONNECT WITH ME!

IG: @letstalkcopy

website: lizslyman.com

If I had a dollar for every time someone thought I filed “copyrights,” I’d never have to write another word in my life. And as a copywriter, if you’ve ever tried to explain what you do for a living, you’ve probably had the same problem.

But, people don’t know what they don’t know, right? And unless someone is in marketing or owns a business, you might not understand what copywriting IS or what a copywriter actually does all day. I mean seriously, I’ve tried to explain to my Mom about 1 million times what it is I actually do for a living.

So,

Let’s look at some agonizingly common copywriting myths and how you can explain to people what it is you actually do.