Let's Talk Copy | Copywriting Podcast

Today’s consumers have options. If they even THINK there’s a chance that your “limited time offer” is inauthentic, they’ll go elsewhere to get virtually exactly the same offer.

So, how do you create real urgency with your offers? The kind that makes your audience actually take action and not feel super slimy and sold to?

You do it by creating NATURAL URGENCY.

Connect with me!

INSTAGRAM: @LETSTALKCOPY

EMAIL: [email protected]

WEBSITE: LIZSLYMAN.COM

Launching a podcast is one of the most effective ways to share your expertise with your audience and build your personal brand as a copywriter.

And even if you’re used to staying silent and behind-the-scenes on your laptop and the thought of actually having to speak “publicly” feels a little daunting, stepping out of your comfort zone is totally worth it.

Plus, it’s totally easy to start your copywriting podcast.

Let’s break it down step-by-step.

If creating your personal brand sounds like like a freakin’ labyrinth, I’m here to tell you:

Don’t worry. It’s not.

I mean, just because you exist, you already kind of have a personal brand.

You just need to step into it and put that copywriter part of you center stage.

Let’s talk about how you can create your personal brand as a copywriter and start packing your calendar full of clients who just can’t wait to work with you!

CONNECT WITH ME!

INSTAGRAM: @LETSTALKCOPY

EMAIL: [email protected]

WEBSITE: LIZSLYMAN.COM

If your copy is as bland as your grandma’s oatmeal, nobody’s going to exit your site with a packed shopping cart and a confirmation email.

So, how do you write spicy-hot copy that your ideal customer can’t get enough of?

Let’s talk about it. I’m going to give you six tips you can put into practice today.

CONNECT WITH ME!

INSTAGRAM: @LETSTALKCOPY

EMAIL: [email protected]

WEBSITE: LIZSLYMAN.COM

Can a Copywriter Earn 6-Figures? Absolutely. And I’m Going to Show You How to Do It.

One thing I’ve learned as an entrepreneur:

It’s easier to build a 6-figure business than it is to land a 6-figure job.

And even if you do manage to land a 6-figure job, chances are you don’t get the location independence and time independence that comes with having your own business.

So really, becoming a copywriter and starting your own copywriting business is a win-win.

If you’ve been thinking about becoming a copywriter and earning 6-figures or more, I’m going to give you the low-down on how to get it done.

Writer’s block isn’t limited to novelists. Even copywriters get mentally tongue-tied.

You know that feeling when you have a giant client project due and you’re just staring at the screen with thoughts bouncing around your brain and no way to focus on the ones that will actually get your fingers typing?

Yeah. It’s agonizing.

The best way to get over the block is to prevent it in the first place. You can do this by training your brain to get into the “copywriting mindset.”

And the coolest part?

You can use the science of psychology to get your in the zone (and stay in the zone) on demand.

CONNECT WITH ME!

INSTAGRAM: @LETSTALKCOPY

EMAIL: [email protected]

WEBSITE: LIZSLYMAN.COM

Having a copywriting mentor is like having your own personal secret weapon at the ready with guidance on building your portfolio, finding clients, managing clients and projects, scaling and growing your business, and providing feedback on your work.

Basically, a copywriting mentor is like taking a zillion copywriting courses and copywriting business development courses in one, all with personalized support so that you’re as successful as possible.

But, how does a copywriting mentor actually help you? How do you find a copywriting mentor? And, more importantly, how do you know if you’ve found one worth your time and financial investment?

CONNECT WITH ME!

INSTAGRAM: @LETSTALKCOPY

EMAIL: [email protected]

WEBSITE: LIZSLYMAN.COM

One of the most common questions I get from new copywriters is how to get your first copywriting client.

Your first client is a HUGE milestone. Putting your skills into practice for the first time really shows you how much you’ve learned during your journey of learning copywriting.

And if you’ve put in the time and effort to learn the core skills, you’re going to see how naturally it comes to you when you sit down to write your first paid piece.

But, how do you get to that point? Let’s talk about how to get your first copywriting client and officially launch into your new career.

CONNECT WITH ME!

INSTAGRAM: @LETSTALKCOPY

EMAIL: [email protected]

WEBSITE: LIZSLYMAN.COM

Way back when I started my copywriting journey, copywriting courses and resources online weren’t as prevalent, and I didn’t have any sort of formal business training. So, I went at it bootstrap style and figured it out as I went along.

All I really knew is that I wanted to write for a living, I wanted to be able to work from ANYWHERE, and I wanted to have my own business. I knew I’d figure the rest out.

And I did. But not after a TON of trial and error.

So, today, I’m going to share with you 9 things that I really, really wish I would have known before launching my copywriting business, so that you can skip the learning curve.

CONNECT WITH ME!

INSTAGRAM: @LETSTALKCOPY

EMAIL: [email protected]

WEBSITE: LIZSLYMAN.COM

So, you’re not only getting copywriting clients, your business is starting to thrive. You’re profitable, you’re getting referrals, and people are starting to reach out to you directly instead of you spending outrageous amounts of time cold-calling. Your calendar is starting to fill up!

Congratulations, your copywriting business is hitting its stride.

But, are you prepared to maintain that momentum?

If you’re hit with a wave of new clients, how sure are you that you can handle taking on the work? Remember: scaling your copywriting business is about more than just raising your prices

If your business is starting to boom, it’s time to start thinking about your first hire.

Your first instinct might be to hire another writer or an editor to take some of the work off your plate. And while those are great hires when your business is actually ready for it, they shouldn’t be your first hires, and I’ll tell you why:

During a growth period, the last thing you want to do is to have to spend hours upon hours sourcing, vetting, onboarding, and training the right talent. Even if you hire another excellent copywriter to help you, you’ll end up spending more time reviewing work, re-editing to your liking, and re-writing than you can logistically handle during a wave of growth in your business.

Wait to hire other writers or editors until you’re properly set up to do so.

So let’s talk about who your first hire should actually be.

CONNECT WITH ME!

INSTAGRAM: @LETSTALKCOPY

EMAIL: [email protected]

WEBSITE: LIZSLYMAN.COM