Let's Talk Copy | Copywriting Podcast

I don’t know what it is about copywriters, but a lot of us feel totally awkward asking for testimonials, even though testimonials are KEY to growing your copywriting business. Testimonials are fantastic social proof, getting other potential clients excited to work with you.

So, it’s time to overcome that fear of awkwardness associated with asking for testimonials and start rackin’ ‘em’ up!

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INSTAGRAM: @LETSTALKCOPY

EMAIL: [email protected]

WEBSITE: LIZSLYMAN.COM

Did you know you could make money writing emails? Like, real money. Not just Oh, I splurged on Starbucks today money.

I’m talking about going to Whole Foods and paying with CASH type of money (is Whole Foods still fancy?).

Yes, it’s entirely possible to make 6-figures per year writing emails. In fact, there’s an entire subsect of copywriting that focuses on just writing emails.

It’s called (wait for it)…

Email copywriting. And it’s lucrative.

CONNECT WITH ME!

INSTAGRAM: @LETSTALKCOPY

EMAIL: [email protected]

WEBSITE: LIZSLYMAN.COM

If you found this podcast there’s a pretty big chance you’re on the verge of quitting your job and becoming a freelance copywriter.

I get it. At my last 9-5 job, it was ALL I thought about on my commute there (and home).

While a “conventional” job has its benefits, there’s NOTHING like the freedom that comes with running your own copywriting business. But, before you rage-quit your day job, you need to have a sustainable plan in place so that you can make the transition with no regrets.

Starting your copywriting business is one of the most fulfilling, exciting things you’ll ever do, but it’s not a “magic carpet” that’s going to whisk you away to financial freedom overnight. There are few things you need to really come to terms with before you quit your job to become a copywriter.

CONNECT WITH ME! 

INSTAGRAM: @LETSTALKCOPY

EMAIL: [email protected]

WEBSITE: LIZSLYMAN.COM

There’s something I’ve noticed about my copywriting coaching clients and students, especially those who have taken some of the more mainstream copywriting courses.

They all come to me with a similar problem: they’re not getting the clients they want, and they’re all sending cold pitches.

I’m not one to come out and bash someone else’s copywriting course, but the problem is this: if you’ve taken a popular copywriting course, spent upwards of thousands of dollars, and you’re seeing minimal returns, I’m not ok with that.

The thing is, many of these copywriting courses are teaching a very outdated way to send cold pitches, and these communications are getting deleted before the recipient even gets halfway through the email.

While cold pitching can absolutely work, there’s a way to do it–and a way to not do it.

Marketers, entrepreneurs, and copywriters alike are in a love-hate relationship with Google. One one hand, we’re constantly cursing them for their ever-changing algorithms, and on the other hand, we really want Google to like us. If you’re planning content for your clients or you’re an entrepreneur going the DIY route, understanding what Google is really looking for will help you scale the ranks of search engines this year.

Work-from-home culture is becoming more popular, giving us introverts some semblance of relief from the constant office gossip and obligatory lunches with co-workers we don't even like.

But, if you’re still bombarded with ZOOM calls, group texts, never-ending Slack messages, and group projects, chances are you’re just as zapped at the end of the day as you were when you had to work at the office.

In fact, maybe moreso; afterall, your job has now invaded the place you’re supposed to be able to retreat and relax: your home!

That’s gonna be a hard no from me, pal.

As an introvert, the best job for you is one that gives you a sense of purpose without completely sucking the life out of you.

If you're more introverted than extroverted, copywriting might just be the key to a fulfilling career.

The very first episode of Let's Talk Copy! As of today, I am officially running my copywriting agency full-time. To celebrate, I'm kicking off this episode by sharing my top three tips (thinks: pitch, portfolio, follow up) for landing your first copywriting client.

Connect with me! Email: [email protected] | Instagram: @letstalkcopy