On this episode, Katya Allison welcomes Lauren Ryan, Founder and Chief Marketing Nerd of Coastal Consulting, to explore advancements in marketing through effective database management, and the synergistic use of HubSpot and Salesforce. Lauren offers her expertise on the transition of marketing strategies to a data-centric model, underscoring the essential role of technology in achieving targeted customer engagement.

Key Takeaways:

(07:00) How businesses are moving towards marketing that speaks directly to what people want, inspired by big online stores.

(08:40) Using HubSpot to help companies understand which marketing actions are making money.

(11:08) How to create a strong marketing database by balancing time, tests and budget.

(14:00) Lauren stresses the importance of adhering to laws that keep customer information safe, like GDPR and CAN-SPAM.

(17:06) Tips on how to reconnect with customers who've stopped engaging and improve email marketing effectiveness.

Resources Mentioned:

Lauren Ryan - https://www.linkedin.com/in/laurennkennedy/

Coastal Consulting - https://www.linkedin.com/company/coastal-consulting/

HubSpot Salesforce Integration - https://www.hubspot.com/products/salesforce

GDPR Compliance Guidelines - https://gdpr.eu/

NeverBounce - https://www.neverbounce.com/

Thanks for listening to the Let’s Talk Marketing podcast, brought to you by Katya Allison. If you enjoyed this episode, please leave a 5-star review to help get the word out about the show, and be sure to subscribe so you never miss another insightful conversation.

#Marketing #Branding #Advertising #SocialMedia

On this episode, Katya Allison talks with Shailesh Ghimire, VP of Client Strategy at New Wine Digital about the impact of digital marketing. Shailesh shares his career journey, stressing the need for problem-solving in all areas.

Key Takeaways:

(03:19) Shailesh's move from engineering to marketing. 

(06:04) Handling client challenges. 

(14:29) Using LinkedIn and Twitter for growth. 

(19:25) Strategies for B2C and B2B marketing. 

(27:09) Podcasts in marketing. 

(34:04) Learning from affiliate marketing.  

Resources Mentioned:

Shailesh Ghimire - https://www.linkedin.com/in/digital-marketing-shailesh/

New Wine Digital - https://www.linkedin.com/company/newwinedigital/

LinkedIn Learning - http://tinyurl.com/mpmyxvb7

Semrush - https://www.semrush.com/

HubSpot - http://tinyurl.com/455j7fwt

Thanks for listening to the Let’s Talk Marketing podcast, brought to you by Katya Allison. If you enjoyed this episode, please leave a 5-star review to help get the word out about the show, and be sure to subscribe so you never miss another insightful conversation.

#Marketing #Branding #Advertising #SocialMedia

In this episode, Katya Allison talks with Nicole Grinnell, Founder of Bosun and Mic’d Up Booking. They explore Nicole's journey from starting a staffing company to creating a niche in the podcasting world while emphasizing the strategic impact of podcast visibility and engagement through expert guest bookings.

Key Takeaways:

(03:08) Nicole discusses starting Mic'd Up Booking and its purpose.

(08:11) The value of podcasts for storytelling and brand growth.

(12:46) Overcoming doubts for podcast guests and the power of genuine stories.

(14:31) The benefits of networking after podcast appearances.

(20:33) The effective length for podcasts to keep listeners engaged.

Resources Mentioned:

Nicole Grinnell -

https://www.linkedin.com/in/nicole-grinnell-b6190515/

Bosun -

https://www.linkedin.com/company/bosunsolutions/

Mic’d Up Booking | LinkedIn -

https://www.linkedin.com/company/mic-d-up-booking/

Mic'd Up Booking | Website -

https://www.micdupbooking.com/

Thanks for listening to the Let’s Talk Marketing podcast, brought to you by Katya Allison. If you enjoyed this episode, please leave a 5-star review to help get the word out about the show, and be sure to subscribe so you never miss another insightful conversation.

#Marketing #Branding #Advertising #SocialMedia

On this episode, host Katya Allison talks to MaryAnn Long, Agency Director of Cultivate Communications. They explore the evolving dynamics of marketing, focusing on the importance of customer-centric strategies and the integration of data analytics in marketing campaigns. MaryAnn offers valuable insights into effective marketing practices and the role of digital platforms in reaching target audiences.

Key Takeaways:

 (4:12) How growth marketing and managing money work together in tech.

(6:39) Difficulties in making new technology popular and why knowing your audience is important.

(10:02) How to mix careful planning and creativity in marketing.

(15:43) How LinkedIn works well for business-to-business marketing and helps with making connections.

(20:06) Ways to create detailed descriptions of ideal customers to improve marketing.

(25:00) Using data to make content that really speaks to certain groups of people.

Resources Mentioned:

MaryAnn Long - https://www.linkedin.com/in/longmaryann/

Cultivate Communications - https://www.linkedin.com/company/cultivate-communications/

HubSpot - http://tinyurl.com/2unpf7vk

Thanks for listening to the Let’s Talk Marketing podcast, brought to you by Katya Allison. If you enjoyed this episode, please leave a 5-star review to help get the word out about the show, and be sure to subscribe so you never miss another insightful conversation.

#Marketing #Branding #Advertising #SocialMedia

On this episode, host Katya Allison is joined by Jesse DeBear, Chief Growth Architect at DeBear Direct, for an engaging discussion on the evolution and current trends in digital marketing. Jesse not only shares valuable insights but also offers listeners a comprehensive understanding of the digital marketing landscape.

Key Takeaways:

(04:15) The transformative impact of digital marketing on business practices today.

(10:30) The critical role of SEO as a cornerstone in successful online marketing strategies.

(15:45) The importance of an innovative and adaptable mindset within the marketing industry.

(22:20) Navigating the differences and benefits of boutique versus full-funnel marketing agencies.

(30:05) The effective use of platforms like Google, YouTube, Amazon and TikTok for marketing success.

(37:50) Staying abreast of evolving marketing strategies and trends.

Resources Mentioned:

Jesse DeBear - https://linkedin.com/in/jesse-debear/

DeBear Direct homepage - https://debeardirect.co/

Thanks for listening to the Let’s Talk Marketing podcast, brought to you by Katya Allison. If you enjoyed this episode, please leave a 5-star review to help get the word out about the show, and be sure to subscribe so you never miss another insightful conversation.

#Marketing #Branding #Advertising #SocialMedia

On this episode, Ashley Gross, Global Campaigns Manager, joins Katya Allison to explore the dynamic intersection of AI and marketing, delving into how AI is reshaping the marketing landscape.

They discuss the importance of embracing AI for enhancing marketing strategies, content creation and the overall effectiveness of marketing campaigns.

Key Takeaways:

(02:14) The benefits and challenges of using advanced technology in marketing.

(08:27) Using AI to understand and meet customer needs and to enhance marketing content.

(14:33) The future role of AI in marketing and the creation of new AI-related jobs.

(19:55) The importance of using AI responsibly, with a focus on protecting privacy.

(22:32) How to select AI tools for specific marketing problems.

(26:51) Steps to implementing AI in marketing: identify a problem, choose a tool, test and record what works.

(28:45) The importance of thoroughly understanding a product for effective marketing.

Resources Mentioned:

Ashley Gross - https://www.linkedin.com/in/ashley-a-gross/

Marketing AI Institute - https://www.marketingaiinstitute.com/

Jasper AI's podcast "The Prompt" - https://www.jasper.ai/the-prompt/the-prompt-meet-your-hosts

The Marketing Millennials newsletter - https://workweek.com/discover-newsletters/marketing-millennials/

Neil Patel's “Marketing School” podcast - https://marketingschool.io/

Thanks for listening to the Let’s Talk Marketing podcast, brought to you by Katya Allison. If you enjoyed this episode, please leave a 5-star review to help get the word out about the show, and be sure to subscribe so you never miss another insightful conversation.

#Marketing #Branding #Advertising #SocialMedia

In this episode, Katya Allison talks to William Ault and Clara Agnes Ault, the visionary co-founders of Curtsy. They explore the blend of marketplace dynamics with community and technology to enrich customer experiences.

William and Clara share their experiences at Curtsy, focusing on user engagement and retention strategies. They discuss the importance of data-driven personalization and the role of community in creating a unique shopping journey.

Key Takeaways:

(03:15) Embracing community through direct customer engagement and responsive support.

(07:30) Personalization through data, with style quizzes and machine learning.

(12:05) The art of gamification in marketing for enhanced engagement and community building.

(16:50) Retention marketing with personalized communication for customer return.

(21:40) Timely adaptation to feedback for rapid app enhancements based on customer suggestions.

(26:25) Balancing data and privacy to use user data responsibly and improve experience.

(31:10) Sibling synergy and the advantages of familial collaboration in a startup.

Resources Mentioned:

William Ault - https://www.linkedin.com/in/william-ault-3121a585/

Clara Agnes Ault - https://www.linkedin.com/in/clara-agnes-ault-b23057105/

Curtsy App - https://www.curtsyapp.com/

Machine Learning Today (Blog) - https://www.tableau.com/learn/articles/blogs-about-machine-learning-artificial-intelligence

Thanks for listening to the Let’s Talk Marketing podcast, brought to you by Katya Allison. If you enjoyed this episode, please leave a 5-star review to help get the word out about the show, and be sure to subscribe so you never miss another insightful conversation.

#Marketing #Branding #Advertising #SocialMedia

In this episode, Katya Allison explores branding and visibility strategies with Aria Leighty, an accomplished Community Strategist and Networking Consultant, and Host of the Glitter Mindset Podcast.

Aria discusses the details of branding, stressing the importance of developing a deep understanding of and improving the unique aims of pioneering brands. She points out how forming a close connection with a brand’s mission can significantly change its market impact.

Key Takeaways:

(02:41) How early work in recruiting helped shape branding strategies.

(04:00) Deep involvement is needed to bring out a brand’s special features.

(17:00) Defining brand visibility as combining networking, marketing and PR.

(19:10) The idea of a ‘magic mission and message’ is crucial for a brand’s story.

(23:38) Why building communities, not just audiences, in marketing is vital.

(24:21) The role networking plays in creating trust and personal connections for brands.

(27:11) The difference between having followers and building a community.

Resources Mentioned:

Aria Leighty - https://www.linkedin.com/in/aria-leighty-410b63265/

Glitter Mindset | Podcast - https://glittermindset.simplecast.com/

Thanks for listening to the Let’s Talk Marketing podcast, brought to you by Katya Allison. If you enjoyed this episode, please leave a 5-star review to help get the word out about the show, and be sure to subscribe so you never miss another insightful conversation.

#Marketing #Branding #Advertising #SocialMedia

On this episode, Megha Singh, Content Creator and Founder of Creator World, joins Katya to discuss influencer marketing and the rising trend of content creators earning money. They talk about the importance of being genuine, how influencer marketing is changing and the details of brand-creator collaborations.

Key Takeaways:

(06:11) Balance personal creativity with audience expectations; stay true to your brand.

(09:00) Be a trendsetter, especially in the beauty industry, to be a unique presence.

(11:29) Organic, creator-driven content resonates more with audiences.

(16:39) Challenge beauty standards; normalize insecurities to promote self-acceptance.

(23:24) Utilize simple tools effectively for content creation.

(24:44) Choose partnerships with established brands and ensure proper compensation.

(31:15) Creators need transparency on ad performance from brands.

(33:28) Start creating early, be bold and don't try to please everyone.

Creator World Website - https://www.creatorworld.co/subscribe

Thanks for listening to the Let’s Talk Marketing podcast, brought to you by Katya Allison. If you enjoyed this episode, please leave a 5-star review to help get the word out about the show, and be sure to subscribe so you never miss another insightful conversation.

#Marketing #Branding #Advertising #SocialMedia

On this episode of the "Let's Talk Marketing" podcast, Meredith Dennis, Fractional Marketing Leader, discusses the nuances of strategic marketing with Katya Allison. Meredith shares insights on the balance between patience and perfectionism, effective brand storytelling and staying updated in today's digital landscape.

Key Takeaways:

(04:05) The essence of marketing is connecting with people and simplifying the complexities to focus on solving real problems.

(08:52) Continuous learning and awareness are vital in the ever-evolving field of marketing, with platforms like LinkedIn offering valuable conversations and insights.

(11:20) Networking is valuable not just for connections but to understand challenges faced by marketers and how they tackle them.

(14:40) Product marketing is distinct from content and advertising, acting as a key communicator and problem solver in modern marketing.

(24:11) In larger organizations, tiering go-to-market plans can effectively establish priority, but for startups or smaller teams, tiers might not be as relevant.

(31:18) The key to an effective go-to-market strategy is to always prioritize the customer's needs and problems over metrics or product goals.

(36:46) Be brave, speak out, and live without regrets.

Meredith Dennis - https://www.linkedin.com/in/meredithdennis/

Thanks for listening to the Let’s Talk Marketing podcast, brought to you by Katya Allison. If you enjoyed this episode, please leave a 5-star review to help get the word out about the show, and be sure to subscribe so you never miss another insightful conversation.

#Marketing #Branding #Advertising #SocialMedia