Let's Talk Marketing

On this episode, Ashley Gross, Global Campaigns Manager, joins Katya Allison to explore the dynamic intersection of AI and marketing, delving into how AI is reshaping the marketing landscape.

They discuss the importance of embracing AI for enhancing marketing strategies, content creation and the overall effectiveness of marketing campaigns.

Key Takeaways:

(02:14) The benefits and challenges of using advanced technology in marketing.

(08:27) Using AI to understand and meet customer needs and to enhance marketing content.

(14:33) The future role of AI in marketing and the creation of new AI-related jobs.

(19:55) The importance of using AI responsibly, with a focus on protecting privacy.

(22:32) How to select AI tools for specific marketing problems.

(26:51) Steps to implementing AI in marketing: identify a problem, choose a tool, test and record what works.

(28:45) The importance of thoroughly understanding a product for effective marketing.

Resources Mentioned:

Ashley Gross - https://www.linkedin.com/in/ashley-a-gross/

Marketing AI Institute - https://www.marketingaiinstitute.com/

Jasper AI's podcast "The Prompt" - https://www.jasper.ai/the-prompt/the-prompt-meet-your-hosts

The Marketing Millennials newsletter - https://workweek.com/discover-newsletters/marketing-millennials/

Neil Patel's “Marketing School” podcast - https://marketingschool.io/

Thanks for listening to the Let’s Talk Marketing podcast, brought to you by Katya Allison. If you enjoyed this episode, please leave a 5-star review to help get the word out about the show, and be sure to subscribe so you never miss another insightful conversation.

#Marketing #Branding #Advertising #SocialMedia

In this episode, Katya Allison talks to William Ault and Clara Agnes Ault, the visionary co-founders of Curtsy. They explore the blend of marketplace dynamics with community and technology to enrich customer experiences.

William and Clara share their experiences at Curtsy, focusing on user engagement and retention strategies. They discuss the importance of data-driven personalization and the role of community in creating a unique shopping journey.

Key Takeaways:

(03:15) Embracing community through direct customer engagement and responsive support.

(07:30) Personalization through data, with style quizzes and machine learning.

(12:05) The art of gamification in marketing for enhanced engagement and community building.

(16:50) Retention marketing with personalized communication for customer return.

(21:40) Timely adaptation to feedback for rapid app enhancements based on customer suggestions.

(26:25) Balancing data and privacy to use user data responsibly and improve experience.

(31:10) Sibling synergy and the advantages of familial collaboration in a startup.

Resources Mentioned:

William Ault - https://www.linkedin.com/in/william-ault-3121a585/

Clara Agnes Ault - https://www.linkedin.com/in/clara-agnes-ault-b23057105/

Curtsy App - https://www.curtsyapp.com/

Machine Learning Today (Blog) - https://www.tableau.com/learn/articles/blogs-about-machine-learning-artificial-intelligence

Thanks for listening to the Let’s Talk Marketing podcast, brought to you by Katya Allison. If you enjoyed this episode, please leave a 5-star review to help get the word out about the show, and be sure to subscribe so you never miss another insightful conversation.

#Marketing #Branding #Advertising #SocialMedia

In this episode, Katya Allison explores branding and visibility strategies with Aria Leighty, an accomplished Community Strategist and Networking Consultant, and Host of the Glitter Mindset Podcast.

Aria discusses the details of branding, stressing the importance of developing a deep understanding of and improving the unique aims of pioneering brands. She points out how forming a close connection with a brand’s mission can significantly change its market impact.

Key Takeaways:

(02:41) How early work in recruiting helped shape branding strategies.

(04:00) Deep involvement is needed to bring out a brand’s special features.

(17:00) Defining brand visibility as combining networking, marketing and PR.

(19:10) The idea of a ‘magic mission and message’ is crucial for a brand’s story.

(23:38) Why building communities, not just audiences, in marketing is vital.

(24:21) The role networking plays in creating trust and personal connections for brands.

(27:11) The difference between having followers and building a community.

Resources Mentioned:

Aria Leighty - https://www.linkedin.com/in/aria-leighty-410b63265/

Glitter Mindset | Podcast - https://glittermindset.simplecast.com/

Thanks for listening to the Let’s Talk Marketing podcast, brought to you by Katya Allison. If you enjoyed this episode, please leave a 5-star review to help get the word out about the show, and be sure to subscribe so you never miss another insightful conversation.

#Marketing #Branding #Advertising #SocialMedia

On this episode, Megha Singh, Content Creator and Founder of Creator World, joins Katya to discuss influencer marketing and the rising trend of content creators earning money. They talk about the importance of being genuine, how influencer marketing is changing and the details of brand-creator collaborations.

Key Takeaways:

(06:11) Balance personal creativity with audience expectations; stay true to your brand.

(09:00) Be a trendsetter, especially in the beauty industry, to be a unique presence.

(11:29) Organic, creator-driven content resonates more with audiences.

(16:39) Challenge beauty standards; normalize insecurities to promote self-acceptance.

(23:24) Utilize simple tools effectively for content creation.

(24:44) Choose partnerships with established brands and ensure proper compensation.

(31:15) Creators need transparency on ad performance from brands.

(33:28) Start creating early, be bold and don't try to please everyone.

Creator World Website - https://www.creatorworld.co/subscribe

Thanks for listening to the Let’s Talk Marketing podcast, brought to you by Katya Allison. If you enjoyed this episode, please leave a 5-star review to help get the word out about the show, and be sure to subscribe so you never miss another insightful conversation.

#Marketing #Branding #Advertising #SocialMedia

On this episode of the "Let's Talk Marketing" podcast, Meredith Dennis, Fractional Marketing Leader, discusses the nuances of strategic marketing with Katya Allison. Meredith shares insights on the balance between patience and perfectionism, effective brand storytelling and staying updated in today's digital landscape.

Key Takeaways:

(04:05) The essence of marketing is connecting with people and simplifying the complexities to focus on solving real problems.

(08:52) Continuous learning and awareness are vital in the ever-evolving field of marketing, with platforms like LinkedIn offering valuable conversations and insights.

(11:20) Networking is valuable not just for connections but to understand challenges faced by marketers and how they tackle them.

(14:40) Product marketing is distinct from content and advertising, acting as a key communicator and problem solver in modern marketing.

(24:11) In larger organizations, tiering go-to-market plans can effectively establish priority, but for startups or smaller teams, tiers might not be as relevant.

(31:18) The key to an effective go-to-market strategy is to always prioritize the customer's needs and problems over metrics or product goals.

(36:46) Be brave, speak out, and live without regrets.

Meredith Dennis - https://www.linkedin.com/in/meredithdennis/

Thanks for listening to the Let’s Talk Marketing podcast, brought to you by Katya Allison. If you enjoyed this episode, please leave a 5-star review to help get the word out about the show, and be sure to subscribe so you never miss another insightful conversation.

#Marketing #Branding #Advertising #SocialMedia

In this episode, Evie Bickes, a member of the Product Marketing Alliance, joins host Katya Allison to unravel the art of storytelling in marketing. Evie emphasizes the pivotal role of narrative in connecting with customers on a deeper, more emotional level. She shares her expertise, shedding light on how marketers can harness storytelling to create compelling brand messages.

Key Takeaways:

(05:19) Understanding new business areas and using personal stories to boost growth.

(12:54) How storytelling’s emotional touch and memorability make it a powerful marketing tool.

(19:26) The importance of getting close to customers to identify their issues for impactful storytelling.

(25:39) How to make the customer the hero in your brand’s narrative.

(34:02) How allowing pauses in discussion can encourage individuals to share more.

Resources Mentioned:

Evie Bickes - https://www.linkedin.com/in/eviecarpenter/

Product Marketing Alliance - https://www.productmarketingalliance.com/

Thanks for listening to the Let’s Talk Marketing podcast, brought to you by Katya Allison. If you enjoyed this episode, please leave a 5-star review to help get the word out about the show, and be sure to subscribe so you never miss another insightful conversation.

#Marketing #Branding #Advertising #SocialMedia

On this episode, Dustin Tysick, VP of Revenue of Testimonial Hero, joins Katya Allison to explore the world of customer interviews and how they can supercharge your marketing strategy.

Dustin, a seasoned sales and marketing professional, shares his expertise on harnessing the power of customer interviews — emphasizing their role in building trust, fostering customer relationships and driving revenue growth.

Key Takeaways:

(06:21) How customer interviews add value to an effective marketing strategy.

(12:42) Tailoring strategic questions based on the customer journey’s different stages, from awareness to renewal, to gather relevant content.

(17:36) How to inspire customer participation by integrating incentives. 

(25:31) Using sortable databases or links to make customer interview content easily accessible and repeatable. 

(26:55) Empowering your sales team to present customer stories with a personal touch to engage potential clients effectively.

Resources Mentioned:

Dustin Tysick - https://www.linkedin.com/in/dustintysick/

Testimonial Hero’s | Website - https://www.testimonialhero.com/

Thanks for listening to the Let’s Talk Marketing podcast, brought to you by Katya Allison. If you enjoyed this episode, please leave a 5-star review to help get the word out about the show, and be sure to subscribe so you never miss another insightful conversation.

#Marketing #Branding #Advertising #SocialMedia

On this episode, host Katya Allison welcomes Lily Comba, Director, Ambassadors + Partnerships of Seed Health. Lily provides insights into the realm of influencer marketing, ensuring content creators and brands forge meaningful, authentic relationships.

Key Takeaways:

[06:15] Authenticity in influencer marketing during platform and audience shifts.

[08:38] Prioritizing genuine content and relationships over product placements.

[21:07] Mutual benefits in influencer partnerships for a win-win collaboration.

[26:30] Community vs. audience in influencer marketing: value in genuine community.

[33:52] Building real relationships, not just product distribution in influencer marketing.

[42:33] Balancing data-driven tactics with real influencer connections.

[45:07] Importance of creative freedom and brand consistency in content creation.

Resources Mentioned:

Lily Comba - https://www.linkedin.com/in/lilycomba/

Seed Health - https://www.linkedin.com/company/seedhealth/

Thrive Market - https://thrivemarket.com/

Thanks for listening to the Let’s Talk Marketing podcast, brought to you by Katya Allison. If you enjoyed this episode, please leave a 5-star review to help get the word out about the show, and be sure to subscribe so you never miss another insightful conversation.

#Marketing #Branding #Advertising #SocialMedia

On this episode, host Katya Allison welcomes Jess Doherty, Social Media and Influencer Marketing Manager at Osmo Salt Co., to explore developing an affiliate program.       

Jess discusses:

- The key components of a successful affiliate marketing program.

- The different tiers in Osmo Salt Co.’s affiliate program — brand ambassador, affiliate and flat-fee creator.

- The importance of deeply and actively listening to your influencers.

- How to know if influencers are the right fit for your program.

- The makings of a great affiliate program manager.

- How to support creators in keeping posts organic and not salesy.

- The value of influencers who value the brand.                                       

Resources mentioned:

Jess Doherty - https://www.linkedin.com/in/jess-doherty-mba-88501b90/

Osmo Salt Co. - https://www.linkedin.com/company/osmo-salt-co/

Marketing Brew - https://www.marketingbrew.com/

Slack - https://slack.com/workspace-signin

LinkedIn - https://www.linkedin.com

Threads - https://threads.com/

Instagram - https://www.instagram.com/

Thanks for listening to the Let’s Talk Marketing podcast, brought to you by Katya Allison. If you enjoyed this episode, please leave a 5-star review to help get the word out about the show, and be sure to subscribe so you never miss another insightful conversation.

#Marketing #Branding #Advertising #SocialMedia

On this episode, host Katya Allison talks with Alex Bocquet, Founder of Betterly.io,  about growth marketing.

Alex and Katya discuss:

- What growth marketing is.

- What makes a great growth marketer.

- The difficulty of finding granular marketing data.

- The challenges of winning consumer attention.

- By finding the channels where your customers are, you will know where to advertise. 

- The importance to marketers of understanding financial documents, like P&L statements. 

- The value of becoming knowledgeable about multi-channel marketing. 

Resources Mentioned:

Alex Bocquet - https://www.linkedin.com/in/alexandrebocquet/

Betterly.io - https://www.linkedin.com/company/betterlyio1/

How I Built This | Podcast - https://podcasts.apple.com/us/podcast/how-i-built-this-with-guy-raz/id1150510297

The Agency | Real Estate - https://www.instagram.com/theagencyre/?hl=en

$100M Offers: How to Make Offers So Good People Feel Stupid Saying No - https://www.amazon.com/100M-Offers-People-Stupid-Saying/dp/B09BK52JFJ/ref=sr_1_1?hvadid=537639037586&hvdev=c&hvlocphy=9033276&hvnetw=g&hvqmt=b&hvrand=46563618840606421&hvtargid=kwd-1404971525465&hydadcr=22599_13379365&keywords=100+million+dollar+offers+alex+hormozi&qid=1694103178&sr=8-1

Neil Patel’s Instagram - https://www.instagram.com/neilpatel/

DC Marketing - https://twitter.com/DgtlMrktngDC

Triple Whale - https://www.linkedin.com/company/triple-whale/

Whale - https://usewhale.io/?utm_source=google&utm_medium=cpc&utm_campaign=HD-Whale-Search-NA-Brand&utm_term=whale%20platform&gclid=Cj0KCQjwxuCnBhDLARIsAB-cq1pKgme2lMESG7nNHgMU0MEnEiNJuZST7MHxHQa6_KPJqCOJFfkhhYIaAk3hEALw_wcB

GeekHub - https://geekhub.geekex.com/

DDC - https://join.slack.com/t/ddc-lib/shared_invite/zt-14b6rjcrn-AwSfM6_arEamAKk_VgQPhg

Thanks for listening to the Let’s Talk Marketing podcast, brought to you by Katya Allison. If you enjoyed this episode, please leave a 5-star review to help get the word out about the show, and be sure to subscribe so you never miss another insightful conversation.

#Marketing #Branding #Advertising #SocialMedia