In this episode, Evie Bickes, a member of the Product Marketing Alliance, joins host Katya Allison to unravel the art of storytelling in marketing. Evie emphasizes the pivotal role of narrative in connecting with customers on a deeper, more emotional level. She shares her expertise, shedding light on how marketers can harness storytelling to create compelling brand messages.

Key Takeaways:

(05:19) Understanding new business areas and using personal stories to boost growth.

(12:54) How storytelling’s emotional touch and memorability make it a powerful marketing tool.

(19:26) The importance of getting close to customers to identify their issues for impactful storytelling.

(25:39) How to make the customer the hero in your brand’s narrative.

(34:02) How allowing pauses in discussion can encourage individuals to share more.

Resources Mentioned:

Evie Bickes - https://www.linkedin.com/in/eviecarpenter/

Product Marketing Alliance - https://www.productmarketingalliance.com/

Thanks for listening to the Let’s Talk Marketing podcast, brought to you by Katya Allison. If you enjoyed this episode, please leave a 5-star review to help get the word out about the show, and be sure to subscribe so you never miss another insightful conversation.

#Marketing #Branding #Advertising #SocialMedia

On this episode, Dustin Tysick, VP of Revenue of Testimonial Hero, joins Katya Allison to explore the world of customer interviews and how they can supercharge your marketing strategy.

Dustin, a seasoned sales and marketing professional, shares his expertise on harnessing the power of customer interviews — emphasizing their role in building trust, fostering customer relationships and driving revenue growth.

Key Takeaways:

(06:21) How customer interviews add value to an effective marketing strategy.

(12:42) Tailoring strategic questions based on the customer journey’s different stages, from awareness to renewal, to gather relevant content.

(17:36) How to inspire customer participation by integrating incentives. 

(25:31) Using sortable databases or links to make customer interview content easily accessible and repeatable. 

(26:55) Empowering your sales team to present customer stories with a personal touch to engage potential clients effectively.

Resources Mentioned:

Dustin Tysick - https://www.linkedin.com/in/dustintysick/

Testimonial Hero’s | Website - https://www.testimonialhero.com/

Thanks for listening to the Let’s Talk Marketing podcast, brought to you by Katya Allison. If you enjoyed this episode, please leave a 5-star review to help get the word out about the show, and be sure to subscribe so you never miss another insightful conversation.

#Marketing #Branding #Advertising #SocialMedia

On this episode, host Katya Allison welcomes Lily Comba, Director, Ambassadors + Partnerships of Seed Health. Lily provides insights into the realm of influencer marketing, ensuring content creators and brands forge meaningful, authentic relationships.

Key Takeaways:

[06:15] Authenticity in influencer marketing during platform and audience shifts.

[08:38] Prioritizing genuine content and relationships over product placements.

[21:07] Mutual benefits in influencer partnerships for a win-win collaboration.

[26:30] Community vs. audience in influencer marketing: value in genuine community.

[33:52] Building real relationships, not just product distribution in influencer marketing.

[42:33] Balancing data-driven tactics with real influencer connections.

[45:07] Importance of creative freedom and brand consistency in content creation.

Resources Mentioned:

Lily Comba - https://www.linkedin.com/in/lilycomba/

Seed Health - https://www.linkedin.com/company/seedhealth/

Thrive Market - https://thrivemarket.com/

Thanks for listening to the Let’s Talk Marketing podcast, brought to you by Katya Allison. If you enjoyed this episode, please leave a 5-star review to help get the word out about the show, and be sure to subscribe so you never miss another insightful conversation.

#Marketing #Branding #Advertising #SocialMedia

On this episode, host Katya Allison welcomes Jess Doherty, Social Media and Influencer Marketing Manager at Osmo Salt Co., to explore developing an affiliate program.       

Jess discusses:

- The key components of a successful affiliate marketing program.

- The different tiers in Osmo Salt Co.’s affiliate program — brand ambassador, affiliate and flat-fee creator.

- The importance of deeply and actively listening to your influencers.

- How to know if influencers are the right fit for your program.

- The makings of a great affiliate program manager.

- How to support creators in keeping posts organic and not salesy.

- The value of influencers who value the brand.                                       

Resources mentioned:

Jess Doherty - https://www.linkedin.com/in/jess-doherty-mba-88501b90/

Osmo Salt Co. - https://www.linkedin.com/company/osmo-salt-co/

Marketing Brew - https://www.marketingbrew.com/

Slack - https://slack.com/workspace-signin

LinkedIn - https://www.linkedin.com

Threads - https://threads.com/

Instagram - https://www.instagram.com/

Thanks for listening to the Let’s Talk Marketing podcast, brought to you by Katya Allison. If you enjoyed this episode, please leave a 5-star review to help get the word out about the show, and be sure to subscribe so you never miss another insightful conversation.

#Marketing #Branding #Advertising #SocialMedia

On this episode, host Katya Allison talks with Alex Bocquet, Founder of Betterly.io,  about growth marketing.

Alex and Katya discuss:

- What growth marketing is.

- What makes a great growth marketer.

- The difficulty of finding granular marketing data.

- The challenges of winning consumer attention.

- By finding the channels where your customers are, you will know where to advertise. 

- The importance to marketers of understanding financial documents, like P&L statements. 

- The value of becoming knowledgeable about multi-channel marketing. 

Resources Mentioned:

Alex Bocquet - https://www.linkedin.com/in/alexandrebocquet/

Betterly.io - https://www.linkedin.com/company/betterlyio1/

How I Built This | Podcast - https://podcasts.apple.com/us/podcast/how-i-built-this-with-guy-raz/id1150510297

The Agency | Real Estate - https://www.instagram.com/theagencyre/?hl=en

$100M Offers: How to Make Offers So Good People Feel Stupid Saying No - https://www.amazon.com/100M-Offers-People-Stupid-Saying/dp/B09BK52JFJ/ref=sr_1_1?hvadid=537639037586&hvdev=c&hvlocphy=9033276&hvnetw=g&hvqmt=b&hvrand=46563618840606421&hvtargid=kwd-1404971525465&hydadcr=22599_13379365&keywords=100+million+dollar+offers+alex+hormozi&qid=1694103178&sr=8-1

Neil Patel’s Instagram - https://www.instagram.com/neilpatel/

DC Marketing - https://twitter.com/DgtlMrktngDC

Triple Whale - https://www.linkedin.com/company/triple-whale/

Whale - https://usewhale.io/?utm_source=google&utm_medium=cpc&utm_campaign=HD-Whale-Search-NA-Brand&utm_term=whale%20platform&gclid=Cj0KCQjwxuCnBhDLARIsAB-cq1pKgme2lMESG7nNHgMU0MEnEiNJuZST7MHxHQa6_KPJqCOJFfkhhYIaAk3hEALw_wcB

GeekHub - https://geekhub.geekex.com/

DDC - https://join.slack.com/t/ddc-lib/shared_invite/zt-14b6rjcrn-AwSfM6_arEamAKk_VgQPhg

Thanks for listening to the Let’s Talk Marketing podcast, brought to you by Katya Allison. If you enjoyed this episode, please leave a 5-star review to help get the word out about the show, and be sure to subscribe so you never miss another insightful conversation.

#Marketing #Branding #Advertising #SocialMedia

In this eye-opening episode, Katya Allison dives deep into the world of influencer marketing with the dynamic Emily Fonda, Co-Founder of The Sociable Society. They discuss the importance of transparency in marketing and how it can foster trust between creators, brands and agencies.

Throughout the discussion, Emily shares her experiences and insights, emphasizing the significance of relationship-building in the creator economy. She also sheds light on the power creators hold, especially with the rise of platforms like TikTok, where real stories can expose bad practices, leading to ripple effects in the industry.

Key Takeaways:

[14:43] Brands and Transparency: Building trust with consumers through transparency is paramount. This includes clarity on products, ingredients, sourcing and manufacturing processes.

[18:22] Differentiating in a Crowded Marketplace: For brands, being upfront about their practices and values can set them apart from their competitors.

[20:40] Continuous Effort: Transparency isn’t a one-off event. It should permeate the company’s culture, making it an ongoing effort to maintain open and honest communication.

[27:17] The Power of Creators: In today’s digital age, creators are becoming more influential. Agencies and brands should prioritize building positive relationships with them to ensure successful partnerships.

Resources Mentioned:

Emily Fonda - https://www.linkedin.com/in/emily-fonda-349b4145/

The Sociable Society - https://thesociablesociety.com/

Thanks for listening to the Let’s Talk Marketing podcast, brought to you by Katya Allison. If you enjoyed this episode, please leave a 5-star review to help get the word out about the show, and be sure to subscribe so you never miss another insightful conversation.

#Marketing #Branding #Advertising #SocialMedia

This week, host Katya Allison is joined by Jessy Grossman, Founder of Women in Influencer Marketing (WIIM), former podcast host and CEO of consulting and coaching firm Tribe Monday. 

Jessy discusses:

- Why she created WIIM.

- How to be successful in influencer marketing.

- The importance of tapping your team’s skills.

- Why influencer marketing needs not only creatives but people who understand data.

- How accomplishing a marketing strategy is a journey marked by testing and learning. 

- Why influencers shouldn’t rely solely on brand partnerships to earn income.

- How leaning into who you are makes you valuable to others. 

Resources mentioned:

Jessy Grossman - https://www.linkedin.com/in/jessygrossman/

Women in Influencer Marketing - https://www.linkedin.com/company/wiim/

LinkedIn - https://www.linkedin.com/company/wiim/

Slack - https://slack.com/

YouTube - https://www.youtube.com/@wiim

Thanks for listening to the Let’s Talk Marketing podcast, brought to you by Katya Allison. If you enjoyed this episode, please leave a 5-star review to help get the word out about the show, and be sure to subscribe so you never miss another insightful conversation.

#Marketing #Branding #Advertising #SocialMedia

On this episode, host Katya Allison is joined by Jon Mowat, Managing Director, Marketing Consultant and Author at Hurricane, to discuss leveraging video for marketing strategy. 

Listen in as Jon examines:

- How emotion works in people, and how marketers leverage that in video.

- How to decide what emotional approach to use in a video strategy.

- The need to select the correct video length and channel for your consumers’ context.

- The importance of keeping your eye on your message, regardless of the platform.

- What good engagement numbers look like for video marketing.

- Why you shouldn’t expect to build a brand strategy on influencers.

- The importance of testing in video marketing. 

Resources mentioned:

Jon Mowat - https://www.linkedin.com/in/jonmowat/

Hurricane - https://www.linkedin.com/company/hurricane-media/

The Long and Short of It: Balancing Short and Long-Term Marketing Strategies (Book) - https://www.amazon.com/Long-Short-Balancing-Long-Term-Strategies/dp/085294134X

WeAre8 (Social media app) - https://www.weare8.com/

Thanks for listening to the Let’s Talk Marketing podcast, brought to you by Katya Allison. If you enjoyed this episode, please leave a 5-star review to help get the word out about the show, and be sure to subscribe so you never miss another insightful conversation.

#Marketing #Branding #Advertising #SocialMedia

This week, join host Katya Allison as she discusses social media strategy with Shayna Macklin, Director of Brand Strategy and Influencer Marketing at Rainbow Apparel Co.

In their conversation, the two discuss:

- How planning for a campaign can start four to six weeks before release.

- The number of creators a brand may work within a month.

- How to measure social media success: with views, KPIs, shares and mentions.

- How brands often expect immediate success, but good plans take time to return results.

- Organic social media isn’t dead, but people interact with it differently today.

- How some brands post content 10 to 15 times a day.

- The joy of experimenting with content with creators.

Shayna Macklin - https://www.linkedin.com/in/shaynamacklin/

Rainbow Apparel Co. - https://www.linkedin.com/company/rainbow-apparel-co/

Thanks for listening to the Let’s Talk Marketing podcast, brought to you by Katya Allison. If you enjoyed this episode, please leave a 5-star review to help get the word out about the show, and be sure to subscribe so you never miss another insightful conversation.

#Marketing #Branding #Advertising #SocialMedia

This week, Katya Allison hosts Bill Jula, CEO and Co-Founder of Postgame, LLC, to discuss name, image and likeness (NIL) student-athlete marketing. 

Bill discusses:

- The importance of staying focused as a marketer and not being distracted by new channels and trends.

- The high caliber of content produced by today’s college-athlete influencers.

- How student-athletes educate themselves on what quality content looks like.

- How multiple student-athletes can generate more sales than one famous influencer.

- What brands should do when approaching student-athletes to become influencers.

- How brands must be prepared to capitalize on athletes’ moments of success.

Bill Jula - https://www.linkedin.com/in/billjula/

Postgame LLC - https://www.linkedin.com/company/postgame-llc/                           

Thanks for listening to the Let’s Talk Marketing podcast, brought to you by Katya Allison. If you enjoyed this episode, please leave a 5-star review to help get the word out about the show, and be sure to subscribe so you never miss another insightful conversation.

#Marketing #Branding #Advertising #SocialMedia