On this episode, host Katya Allison talks with Lisa Rose Poe, Founder of LGPR, about how to succeed at marketing strategy, tackling subjects that are on every brand strategist’s mind. Lisa also shares hard-earned insights into how to make a success of the social media world.  

Their discussion includes:

- How every successful marketing strategy begins with a great product or service.

- The fundamentals of building a solid brand strategy.

- The advantages to brand strategists of creating their own social media content.

- The trouble with focusing on viral marketing moments.

- How to track and measure marketing success.

- The importance of qualitative feedback.

Resources:

Lisa Rose Poe - https://www.linkedin.com/in/lisa-poe-lgpr/

LGPR - https://thelgpr.com/

Social Assembly | Talent Manager community - https://www.wearesocialassembly.com/

WIIM | Women in Influencer Marketing - https://iamwiim.com/

TikTok - https://www.tiktok.com/en/

Pinterest - https://www.pinterest.com/

Dove | Excellent, consistent messaging example - https://www.dove.com/us/en/home.html

Olipop |Great product packaging example - https://drinkolipop.com/

Thanks for listening to the Let’s Talk Marketing podcast, brought to you by Katya Allison. If you enjoyed this episode, please leave a 5-star review to help get the word out about the show, and be sure to subscribe so you never miss another insightful conversation.

#Marketing #Branding #Advertising #SocialMedia

Welcome to the age of influencer marketing. 

Tami Nealy, Senior Vice President of Communications and Public Relations at Find Your Influence, is someone who guides #SocialMedia influencers. As an influencer manager, Tami helps people sift through opportunities and build brand relationships. She feels that brands and influencers need to know that everything is negotiable. Negotiations often create win-win propositions for creators and companies.

On this episode of Let’s Talk Marketing, host Katya Allison and Tami explore:

- Why negotiations are a challenge for brands and influencer managers.

- How to tactfully begin discussing prices because negotiating is okay.

- Which metrics do influencers need, to prove their value to brands?

- Why you need to post on YouTube — the searchability of videos. 

- The value for brands and creators of short-term deals.

Resources

Tami Nealy - https://www.linkedin.com/in/tami-nealy-29a9126/

Find Your Influence | Website - https://findyourinfluence.com

Goodreads App - https://play.google.com/store/apps/details?id=com.goodreads&hl=en_US&gl=US&pli=1

LinkedIn - http://www.linkedin.com

TikTok - https://www.tiktok.com/en/

BookTok | TikTok - https://www.tiktok.com/tag/BookTok

Instagram - https://www.instagram.com/taminealy/?hl=en

Google Alerts - https://www.google.com/alerts

YouTube - https://www.youtube.com/

James Madison University - https://www.jmu.edu/

Thanks for listening to the Let’s Talk Marketing podcast, brought to you by Katya Allison. If you enjoyed this episode, please leave a 5-star review to help get the word out about the show, and be sure to subscribe so you never miss another insightful conversation.

#Branding #Advertising #Marketing

In this episode, Bonnie Taylor, Partner and Chief Communications and Strategy Officer at Talent Resources, sits down with Katya to share her expertise and experience with onboarding new PR clients, and how businesses can find the right PR firm match and prepare themselves to play the public relations game.

Bonnie says she’s tasked with finding a forward-thinking strategy for Talent Resources, which was recently named one of the Financial Times’ Top 500 Fastest-Growing Companies of 2023. Join Bonnie and Katya as they discuss:

- How Bonnie reimagined client commitments to suggest 3-, 6-, and 12-month projects, instead of retainers, which embraced flexibility in a time of business and social uncertainty.

- Common misconceptions people have about PR. Hint: PR doesn’t guarantee anything. 

- Time is your biggest enemy in PR. You have to keep 10 steps ahead of everybody else.

- What a brand can expect when they first hire a PR agency.

- What a brand can do internally to prepare to tell its story to the PR firm and the world.

Bonnie Taylor - https://www.linkedin.com/in/taylorbonnie/

Talent Resources - https://www.linkedin.com/company/talent-resources/

Resources mentioned:

E! News App - https://eonline.onelink.me/yMtl/kw20kpb7

TMZ - https://apps.apple.com/us/app/tmz/id299948601

Facts:

Financial Times - https://www.ft.com/

Thanks for listening to the Let’s Talk Marketing podcast, brought to you by Katya Allison. If you enjoyed this episode, please leave a 5-star review to help get the word out about the show, and be sure to subscribe so you never miss another insightful conversation.

#Marketing #Branding #Advertising #SocialMedia

Let’s Talk Marketing is a podcast that explores the latest trends, techniques and strategies in the world of marketing. With insightful interviews with top marketers, entrepreneurs and thought leaders, this podcast covers a wide range of marketing-related topics, including digital marketing, social media, branding, advertising, analytics and more. And it offers engaging and informative discussions to help you stay up-to-date on the latest marketing trends and take your marketing skills to the next level.