Let's Talk Marketing

This week Katya Allison is joined by Gabriel Fernando, Influencer Marketing and Partnerships Manager, Growth at Cuts, to discuss:

- Most creators are not used to feeling a part of a community.

- Community connections can become friends. 

- How TikTok and other platforms have joined Google as a source of information and inspiration.

- The value to brands of community is not just quantitative, it’s also qualitative.

- Community inspires people and encourages repeat business.

- Just be yourself in business. The worst someone can say is no.    

Resources mentioned:

Gabriel Fernando - https://www.linkedin.com/in/gabriel-fernando

Cuts - https://www.linkedin.com/company/cuts-clothing-inc/

Motovlogs - https://motovlog.com/

TikTok- https://www.tiktok.com/en/

YouTube - https://www.youtube.com/

Instagram - https://www.instagram.com/

GoPro - https://gopro.com/en/us/news

LSKD - https://us.lskd.co/

Thanks for listening to the Let’s Talk Marketing podcast, brought to you by Katya Allison. If you enjoyed this episode, please leave a 5-star review to help get the word out about the show, and be sure to subscribe so you never miss another insightful conversation.

#Marketing #Branding #Advertising #SocialMedia

On this episode, Katya Allison is joined by Johanna Voss, Talent Manager at Johanna B. Voss Agency, to discuss:

- How to find your branding path. 

- How sharing tips and news on social media can be a great way to promote yourself.

- How being a content creator gives Johanna new insight into the influencers she represents. 

- What a network means.

- Why you should believe in yourself and not hesitate to be assertive and intentional about your business. 

- The importance of relationships and why they must be nurtured.

- How being an extrovert is different from enjoying being out in front.

Resources mentioned:

Johanna Voss - https://www.linkedin.com/in/johannavoss/

Johanna B. Voss Agency - https://www.linkedin.com/company/johannabvossagency/

Business Insider - https://www.businessinsider.com/

Gary Vee - https://garyvaynerchuk.com/

Thanks for listening to the Let’s Talk Marketing podcast, brought to you by Katya Allison. If you enjoyed this episode, please leave a 5-star review to help get the word out about the show, and be sure to subscribe so you never miss another insightful conversation.

#Marketing #Branding #Advertising #SocialMedia

On this episode, hear host Katya Allison as she talks with Genny Agnew, Founder of Darlings Collective, about budgeting for social media marketing. 

Genny shares these ideas and more:

- Because she works with social media all day in her work life, she doesn’t use it as a personal resource.

- Children and co-workers can be a source of inspiration for trends.

- Financial forecasts and marketing data can influence future campaigns.

- Creators excel when their content shows brand affinity but feels authentic.

- She looks for influencers with 20K to 150K followers on Instagram, TikTok or YouTube.

- She works with brands who value diversity and inclusion. 

- “Be nice to everyone. It doesn’t cost anything.”

Resources

Genny Agnew - https://www.linkedin.com/in/genny-agnew-977b208/

Darlings Collective - https://www.linkedin.com/company/darlings-collective/

Instagram - https://www.instagram.com/

TikTok - https://www.tiktok.com/

The Economist - https://www.economist.com/

Thanks for listening to the Let’s Talk Marketing podcast, brought to you by Katya Allison. If you enjoyed this episode, please leave a 5-star review to help get the word out about the show, and be sure to subscribe so you never miss another insightful conversation.

#Marketing #Branding #Advertising #SocialMedia

On today’s episode, host Katya Allison is joined by Jess Hunichen, Co-Founder and Partner at Shine Talent Group. 

In their conversation, Jess and Katya discuss many topics, including the process of hiring for a social media talent agency. Together they cover the following:

- The delight of seeing potential in creators before they see it themselves.

- When to hire new staff to cover operational functions.

- Training the right person to be a fantastic talent manager.

- Networking with agency competitors makes the influencer marketing industry stronger.

- The qualities that make a great social talent manager.

- The importance of considering your priorities when finding a job.

- Reading for fun and not just for work. 

Resources:

Jess Hunichen - https://www.linkedin.com/in/jess-hunichen-2a5b8315

Shine Talent Group - https://www.linkedin.com/company/shinetalentgroup/

Colleen Hoover | Books: It Starts With Us; It Ends With Us - https://www.colleenhoover.com/

WIIM - https://iamwiim.com/

Thanks for listening to the Let’s Talk Marketing podcast, brought to you by Katya Allison. If you enjoyed this episode, please leave a 5-star review to help get the word out about the show, and be sure to subscribe so you never miss another insightful conversation.

#Marketing #Branding #Advertising #SocialMedia

On this episode, join Katya Allison as she talks with Molly Tracy, CEO and Founder of VRAI Digital, about how creators can prepare to pitch to brands.

Hear Molly discuss:

- Steps you can take to get ready to reach out to brands.

- What brands want to know about creators and their content.

- Mistakes both influencers and brands make when pitching to each other.

- The need to limit your branded content to around 30% of your output.

- Social media is not about followers; it’s about engagement.

- Add your location to your bio to inform regional brands.

- Add your email to your social media bio. 

Resources:

Molly Tracy - https://www.linkedin.com/in/mollyatracy/

VRAI Digital - https://www.linkedin.com/company/vrai-digital/

WIIM | Networking and support - https://iamwiim.com/

Pinterest | Travel inspiration - https://www.pinterest.com/

TikTok | - Entertainment - https://www.tiktok.com/en/

Instagram | - Inspiration and education - https://www.instagram.com/

LinkedIn | - Education - http://www.linkedin.com

Thanks for listening to the Let’s Talk Marketing podcast, brought to you by Katya Allison. If you enjoyed this episode, please leave a 5-star review to help get the word out about the show, and be sure to subscribe so you never miss another insightful conversation.

#Marketing #Branding #Advertising #SocialMedia

On this episode, host Katya Allison talks with Lisa Rose Poe, Founder of LGPR, about how to succeed at marketing strategy, tackling subjects that are on every brand strategist’s mind. Lisa also shares hard-earned insights into how to make a success of the social media world.  

Their discussion includes:

- How every successful marketing strategy begins with a great product or service.

- The fundamentals of building a solid brand strategy.

- The advantages to brand strategists of creating their own social media content.

- The trouble with focusing on viral marketing moments.

- How to track and measure marketing success.

- The importance of qualitative feedback.

Resources:

Lisa Rose Poe - https://www.linkedin.com/in/lisa-poe-lgpr/

LGPR - https://thelgpr.com/

Social Assembly | Talent Manager community - https://www.wearesocialassembly.com/

WIIM | Women in Influencer Marketing - https://iamwiim.com/

TikTok - https://www.tiktok.com/en/

Pinterest - https://www.pinterest.com/

Dove | Excellent, consistent messaging example - https://www.dove.com/us/en/home.html

Olipop |Great product packaging example - https://drinkolipop.com/

Thanks for listening to the Let’s Talk Marketing podcast, brought to you by Katya Allison. If you enjoyed this episode, please leave a 5-star review to help get the word out about the show, and be sure to subscribe so you never miss another insightful conversation.

#Marketing #Branding #Advertising #SocialMedia

Welcome to the age of influencer marketing. 

Tami Nealy, Senior Vice President of Communications and Public Relations at Find Your Influence, is someone who guides #SocialMedia influencers. As an influencer manager, Tami helps people sift through opportunities and build brand relationships. She feels that brands and influencers need to know that everything is negotiable. Negotiations often create win-win propositions for creators and companies.

On this episode of Let’s Talk Marketing, host Katya Allison and Tami explore:

- Why negotiations are a challenge for brands and influencer managers.

- How to tactfully begin discussing prices because negotiating is okay.

- Which metrics do influencers need, to prove their value to brands?

- Why you need to post on YouTube — the searchability of videos. 

- The value for brands and creators of short-term deals.

Resources

Tami Nealy - https://www.linkedin.com/in/tami-nealy-29a9126/

Find Your Influence | Website - https://findyourinfluence.com

Goodreads App - https://play.google.com/store/apps/details?id=com.goodreads&hl=en_US&gl=US&pli=1

LinkedIn - http://www.linkedin.com

TikTok - https://www.tiktok.com/en/

BookTok | TikTok - https://www.tiktok.com/tag/BookTok

Instagram - https://www.instagram.com/taminealy/?hl=en

Google Alerts - https://www.google.com/alerts

YouTube - https://www.youtube.com/

James Madison University - https://www.jmu.edu/

Thanks for listening to the Let’s Talk Marketing podcast, brought to you by Katya Allison. If you enjoyed this episode, please leave a 5-star review to help get the word out about the show, and be sure to subscribe so you never miss another insightful conversation.

#Branding #Advertising #Marketing

In this episode, Bonnie Taylor, Partner and Chief Communications and Strategy Officer at Talent Resources, sits down with Katya to share her expertise and experience with onboarding new PR clients, and how businesses can find the right PR firm match and prepare themselves to play the public relations game.

Bonnie says she’s tasked with finding a forward-thinking strategy for Talent Resources, which was recently named one of the Financial Times’ Top 500 Fastest-Growing Companies of 2023. Join Bonnie and Katya as they discuss:

- How Bonnie reimagined client commitments to suggest 3-, 6-, and 12-month projects, instead of retainers, which embraced flexibility in a time of business and social uncertainty.

- Common misconceptions people have about PR. Hint: PR doesn’t guarantee anything. 

- Time is your biggest enemy in PR. You have to keep 10 steps ahead of everybody else.

- What a brand can expect when they first hire a PR agency.

- What a brand can do internally to prepare to tell its story to the PR firm and the world.

Bonnie Taylor - https://www.linkedin.com/in/taylorbonnie/

Talent Resources - https://www.linkedin.com/company/talent-resources/

Resources mentioned:

E! News App - https://eonline.onelink.me/yMtl/kw20kpb7

TMZ - https://apps.apple.com/us/app/tmz/id299948601

Facts:

Financial Times - https://www.ft.com/

Thanks for listening to the Let’s Talk Marketing podcast, brought to you by Katya Allison. If you enjoyed this episode, please leave a 5-star review to help get the word out about the show, and be sure to subscribe so you never miss another insightful conversation.

#Marketing #Branding #Advertising #SocialMedia

Let’s Talk Marketing is a podcast that explores the latest trends, techniques and strategies in the world of marketing. With insightful interviews with top marketers, entrepreneurs and thought leaders, this podcast covers a wide range of marketing-related topics, including digital marketing, social media, branding, advertising, analytics and more. And it offers engaging and informative discussions to help you stay up-to-date on the latest marketing trends and take your marketing skills to the next level.