On this episode, host Katya Allison is joined by David Allison, Founder of The Valuegraphics Research Company.

Join them as they discuss the following:

- People base their decisions on values.

- Often people who aren’t in the same demographic share the same values.

- How understanding people’s values can help in the world of business, human resources, marketing and politics.

- Demographics and psychographics only describe people and their actions. They don’t describe their inner experiences.

- Why do marketers keep using demographics if few people conform to a demographic?

- The three questions that can uncover anyone’s values.

- How we should wake up each day knowing we will be wrong about something — it’s liberating. 

Resources mentioned:

David Allison - https://www.linkedin.com/in/davidallisoninc/?originalSubdomain=ca

David Allison | Twitter - @DavidAllisonInc

The Valuegraphics Research Company - https://www.linkedin.com/company/valuegraphicsresearchcompany/

Thanks for listening to the Let’s Talk Marketing podcast, brought to you by Katya Allison. If you enjoyed this episode, please leave a 5-star review to help get the word out about the show, and be sure to subscribe so you never miss another insightful conversation.

#Marketing #Branding #Advertising #SocialMedia

Joe discusses:

- How do you make customers’ lives better?

- Companies often churn out too much content on too many channels.

- Companies waste their time and their customers’ time on collateral no one wants.

- If a company doesn't have time to build trust with its content, it must disrupt instead.

- You need to communicate the value of content to your own company.

- You measure the value of your content through behavior changes in subscribers.

- Companies must help the sales team to understand how to use content.

- Audit all your content and then gather data to see what works. 

Resources mentioned:

Joe Pulizzi - https://www.linkedin.com/in/joepulizzi/

Content Marketing Institute - https://contentmarketinginstitute.com/

CEX: The Creator Economy Expo - https://cex.events/

The Tilt - https://www.thetilt.com/

Epic Content Marketing - https://www.amazon.com/s?k=epic+content+marketing+joe+pulizzi&hvadid=580712098732&hvdev=c&hvlocphy=9033288&hvnetw=g&hvqmt=e&hvrand=1048447382935190678&hvtargid=kwd-317112458385&hydadcr=21935_13324245&tag=googhydr-20&ref=pd_sl_2xwjjb6wwf_e

The Will to Die (A novel) - https://www.amazon.com/Will-Die-Novel-Suspense-ebook/dp/B07ZL26ZVD/ref=sr_1_1?crid=U2UGV04ZJQ1S&keywords=The+Will+to+Die&qid=1686499269&sprefix=the+will+to+die%2Caps%2C153&sr=8-1

This Old Marketing - https://www.thisoldmarketing.site/robert-and-joe-live-from-cex-creator-economy-expo-374/

Morning Brew - https://www.morningbrew.com/daily

The New York Times - https://www.nytimes.com/

Jay Baer - https://www.jaybaer.com/

Thanks for listening to the Let’s Talk Marketing podcast, brought to you by Katya Allison. If you enjoyed this episode, please leave a 5-star review to help get the word out about the show, and be sure to subscribe so you never miss another insightful conversation.

#Marketing #Branding #Advertising #SocialMedia

On this episode, Katya Allison is joined by Katie Stoller, Founder of Katie Stoller. 

Listen as they discuss:

- Katie’s new book: The Insider’s Guide to Influencer Marketing.

- How her guide is based on her decade-long experience with million-dollar companies as she created playbooks for optimizing the brand and creator relationship.

- Katie’s love for e-relationships and the perfect match of a perfect brand and a perfect content creator.

- How podcasts and audio content today are at their peak, like the internet was in the late 1990s.

- Influencer courses that present an overly optimistic view to creators, even though influencer saturation now makes it harder to make big money as a creator.

- Why today you need influencers, but you also need paid ads to guarantee sales.

Resources mentioned:

Katie Stoller - https://www.linkedin.com/in/katiestoller/

Katie Stoller - https://www.linkedin.com/company/katie-stoller/

Clubhouse - https://www.clubhouse.com/

Influencer Insider Guide - https://www.influencerinsiderguide.com/guide

Thanks for listening to the Let’s Talk Marketing podcast, brought to you by Katya Allison. If you enjoyed this episode, please leave a 5-star review to help get the word out about the show, and be sure to subscribe so you never miss another insightful conversation.

#Marketing #Branding #Advertising #SocialMedia

Join host Katya Allison on this episode as she talks with influencer and co-founder of Viva Fifty Media LLC, Lorraine Ladish, about marketing for creators. 

Lorraine discusses how:

- People want to be influencers but don’t realize it’s a job like any other.

- It’s important to be strategic in brand partnerships.

- You never know where sponsors will find you.

- She doesn’t post only for sponsorships; sometimes she wants to get out a message.

- Being an influencer becomes a lifestyle in which you always consider what content you might capture for future use.

- You will do well as an influencer if you’re easy to work with and take the initiative in fulfilling a creative brief.

- Her message is not just about how to embrace life over 50 but how to embrace life at any age. 

Resources mentioned:

Lorraine Ladish - https://www.linkedin.com/in/lorrainecladish/

Viva Fifty Media LLC - https://www.vivafifty.com/

Tina Lee | The Full-Time Influencer Podcast - https://www.fulltimeinfluencer.co/podcast

Thanks for listening to the Let’s Talk Marketing podcast, brought to you by Katya Allison. If you enjoyed this episode, please leave a 5-star review to help get the word out about the show, and be sure to subscribe so you never miss another insightful conversation.

#Marketing #Branding #Advertising #SocialMedia

Join them as they discuss:

- The joy of companies that let you build — and fail.

- How Mike avoids social media and schedules Instagram time to check trends.

- The importance of showing new creators that you value them when onboarding.

- Why companies should not only promote the transactional nature of creator relationships.

- How companies often think influencers must have many followers, but what they need is influencers who love company products.

- The importance of not putting all your eggs in the influencer basket.

- Why you shouldn’t be afraid to think big.

Resources mentioned:

Mike Schmidt - https://www.linkedin.com/in/mikenschmidt/

Shopify - https://www.linkedin.com/company/shopify/

ChatGPT (to summarize notes and reading materials) - https://openai.com/blog/chatgpt

Instapaper (read web articles offline) - https://www.instapaper.com/

Substack (substantive articles) - https://substack.com/

Stoop Inbox (to organize newsletters) - https://stoopinbox.com/

Thanks for listening to the Let’s Talk Marketing podcast, brought to you by Katya Allison. If you enjoyed this episode, please leave a 5-star review to help get the word out about the show, and be sure to subscribe so you never miss another insightful conversation.

#Marketing #Branding #Advertising #SocialMedia

This week Katya Allison is joined by Gabriel Fernando, Influencer Marketing and Partnerships Manager, Growth at Cuts, to discuss:

- Most creators are not used to feeling a part of a community.

- Community connections can become friends. 

- How TikTok and other platforms have joined Google as a source of information and inspiration.

- The value to brands of community is not just quantitative, it’s also qualitative.

- Community inspires people and encourages repeat business.

- Just be yourself in business. The worst someone can say is no.    

Resources mentioned:

Gabriel Fernando - https://www.linkedin.com/in/gabriel-fernando

Cuts - https://www.linkedin.com/company/cuts-clothing-inc/

Motovlogs - https://motovlog.com/

TikTok- https://www.tiktok.com/en/

YouTube - https://www.youtube.com/

Instagram - https://www.instagram.com/

GoPro - https://gopro.com/en/us/news

LSKD - https://us.lskd.co/

Thanks for listening to the Let’s Talk Marketing podcast, brought to you by Katya Allison. If you enjoyed this episode, please leave a 5-star review to help get the word out about the show, and be sure to subscribe so you never miss another insightful conversation.

#Marketing #Branding #Advertising #SocialMedia

On this episode, Katya Allison is joined by Johanna Voss, Talent Manager at Johanna B. Voss Agency, to discuss:

- How to find your branding path. 

- How sharing tips and news on social media can be a great way to promote yourself.

- How being a content creator gives Johanna new insight into the influencers she represents. 

- What a network means.

- Why you should believe in yourself and not hesitate to be assertive and intentional about your business. 

- The importance of relationships and why they must be nurtured.

- How being an extrovert is different from enjoying being out in front.

Resources mentioned:

Johanna Voss - https://www.linkedin.com/in/johannavoss/

Johanna B. Voss Agency - https://www.linkedin.com/company/johannabvossagency/

Business Insider - https://www.businessinsider.com/

Gary Vee - https://garyvaynerchuk.com/

Thanks for listening to the Let’s Talk Marketing podcast, brought to you by Katya Allison. If you enjoyed this episode, please leave a 5-star review to help get the word out about the show, and be sure to subscribe so you never miss another insightful conversation.

#Marketing #Branding #Advertising #SocialMedia

On this episode, hear host Katya Allison as she talks with Genny Agnew, Founder of Darlings Collective, about budgeting for social media marketing. 

Genny shares these ideas and more:

- Because she works with social media all day in her work life, she doesn’t use it as a personal resource.

- Children and co-workers can be a source of inspiration for trends.

- Financial forecasts and marketing data can influence future campaigns.

- Creators excel when their content shows brand affinity but feels authentic.

- She looks for influencers with 20K to 150K followers on Instagram, TikTok or YouTube.

- She works with brands who value diversity and inclusion. 

- “Be nice to everyone. It doesn’t cost anything.”

Resources

Genny Agnew - https://www.linkedin.com/in/genny-agnew-977b208/

Darlings Collective - https://www.linkedin.com/company/darlings-collective/

Instagram - https://www.instagram.com/

TikTok - https://www.tiktok.com/

The Economist - https://www.economist.com/

Thanks for listening to the Let’s Talk Marketing podcast, brought to you by Katya Allison. If you enjoyed this episode, please leave a 5-star review to help get the word out about the show, and be sure to subscribe so you never miss another insightful conversation.

#Marketing #Branding #Advertising #SocialMedia

On today’s episode, host Katya Allison is joined by Jess Hunichen, Co-Founder and Partner at Shine Talent Group. 

In their conversation, Jess and Katya discuss many topics, including the process of hiring for a social media talent agency. Together they cover the following:

- The delight of seeing potential in creators before they see it themselves.

- When to hire new staff to cover operational functions.

- Training the right person to be a fantastic talent manager.

- Networking with agency competitors makes the influencer marketing industry stronger.

- The qualities that make a great social talent manager.

- The importance of considering your priorities when finding a job.

- Reading for fun and not just for work. 

Resources:

Jess Hunichen - https://www.linkedin.com/in/jess-hunichen-2a5b8315

Shine Talent Group - https://www.linkedin.com/company/shinetalentgroup/

Colleen Hoover | Books: It Starts With Us; It Ends With Us - https://www.colleenhoover.com/

WIIM - https://iamwiim.com/

Thanks for listening to the Let’s Talk Marketing podcast, brought to you by Katya Allison. If you enjoyed this episode, please leave a 5-star review to help get the word out about the show, and be sure to subscribe so you never miss another insightful conversation.

#Marketing #Branding #Advertising #SocialMedia

On this episode, join Katya Allison as she talks with Molly Tracy, CEO and Founder of VRAI Digital, about how creators can prepare to pitch to brands.

Hear Molly discuss:

- Steps you can take to get ready to reach out to brands.

- What brands want to know about creators and their content.

- Mistakes both influencers and brands make when pitching to each other.

- The need to limit your branded content to around 30% of your output.

- Social media is not about followers; it’s about engagement.

- Add your location to your bio to inform regional brands.

- Add your email to your social media bio. 

Resources:

Molly Tracy - https://www.linkedin.com/in/mollyatracy/

VRAI Digital - https://www.linkedin.com/company/vrai-digital/

WIIM | Networking and support - https://iamwiim.com/

Pinterest | Travel inspiration - https://www.pinterest.com/

TikTok | - Entertainment - https://www.tiktok.com/en/

Instagram | - Inspiration and education - https://www.instagram.com/

LinkedIn | - Education - http://www.linkedin.com

Thanks for listening to the Let’s Talk Marketing podcast, brought to you by Katya Allison. If you enjoyed this episode, please leave a 5-star review to help get the word out about the show, and be sure to subscribe so you never miss another insightful conversation.

#Marketing #Branding #Advertising #SocialMedia