Let's Talk Orange

Building a strong brand presence is important for business growth. Creating a cohesive brand will make your business more recognizable. Once you begin to gain a true understanding of your business's values, story, and identity you can begin to build a brand that attracts your ideal client.

In today's episode, Tyler sat down with Kelly Bennett to talk about her experience with helping businesses create a strong and recognizable brand. Kelly has been helping businesses build brands for over 11 years. She's breaking down the differences between personal and business brands and how to build a business that is authentic to you. She's also sharing tips on how you can identify your key branding aspects today.

Points Worth Listening To:

• Kelly's journey to building her brand. (04:49)
• Things to consider when creating a brand. (15:31)
• Aligning your values with your brand. (26:38)
• Creating a transparent brand that your community will love. (31:25)
• Getting people to engage more with you and your brand. (35:18)

Guest Info:

• Learn more about Kelly online at www.withkellybennett.com
• Follow Kelly on Instagram @withkellybennett

Links mentioned in this episode:

• Vege Nation
• Market in the Alley
• Local Creatives Meetup
• Thrifts and Tangles
• Event VIP Day With Events By Kirk

Final Thoughts:

• Don't forget to like, review, and subscribe to the podcast.
• Follow us on Instagram @theorangecollab

• Join The Orange Collab Community on Facebook

• Connect with us online at www.theorangecollab.com

We all want to dominate social media. But coming up with a consistent social media content plan that is sustainable and provides value can not only be daunting but just plain hard to execute on. Listen to MJ, Tyler, and JayJay as they share their real content creation strategies - including their thoughts on batching - as well as providing tips to help you get back in the flow of showing up on social media!

Points Worth Listening To:

• 1:36: Take note of the a calendar and any relevant days and events related to your nice.
• 3:11: You don't have to post on Instagram daily to make an impact
• 4:11: Don't strive for perfection: someone needs the information you have right now
• 5:09: Make sure to have fun while creating content.
• 10:19: Make sure your Instagram Reels pass the stranger test.
• 12:32: To batch or not to batch
• 21:00: Having a team and automation to help create content can relieve a lot of pressure.
• 40:33: Show up as yourself.

Links mentioned in this episode:

• Your Social Team's Instagram
• JayJay's Instagram
• Tyler's Instagram
• MJ's Instagram

Final Thoughts:

• Don't forget to like, review, and subscribe to the podcast.
• Follow us on Instagram @theorangecollab
• Join The Orange Collab Community on Facebook
• Connect with us online at www.theorangecollab.com

Description:

Being a business owner comes with many challenges. But launching your product or service shouldn't be one of those challenges. Launching should be an exciting experience and not full of complications. While there are many steps you have to take to make your launch successful, it's an important business factor and a must if you want to see growth in your business.

In today's episode, MJ, and JayJay, sit down to discuss launching a product or service. They cover all the different factors to take into consideration before you decide to start your next launch. Tune in to hear helpful tips on how to prepare for a successful launch.

Points Worth Listening To:

• Preparing for a launch. (04:40)
• Creating a seamless customer experience. (06:39)
• Having a specific avatar for a specific service or product. (09:00)
• How to have a functional, not fancy, launch. (28:45)
• Managing your expectations. (32:43)

Links mentioned in this episode:

• Pitch Pro Acadamy
• How to Find Your Niche Episode

Final Thoughts:

• Don't forget to like, review, and subscribe to the podcast.
• Follow us on Instagram @theorangecollab

• Join The Orange Collab Community on Facebook
• Connect with us online at www.theorangecollab.com

Are you utilizing the power of Pinterest to grow your blog, brand or business? Listen in as MJ, Kendra and Tyler share how Pinterest has been a game-changer for each of their brands. They each provide real life insight on what to do and not do while using Pinterest so you can also grow and enhance your social media presence!

Points worth listening to:

• Pinterest is a search engine. [2:29]
• Don't reinvent the wheel: use Pinterest to re-share older content [6:04]
• Outsourcing can help: you can hire help to grow on Pinterest [8:19]
• Repurpose your TikToks on Pinterest for even more growth! [12:29]
• Automate your pins with Tailwind to grow your Pinterest and save time! [19:12]
• Run, don't walk: story pins are a game-changer! [26:57]

Links Mentioned in This Episode:

• Book a Launching VIP Day with JayJay

Final Thoughts:

• Don't forget to like, review, and subscribe to the podcast.
• Follow us on Instagram @theorangecollab
• Join The Orange Collab Community on Facebook
• Connect with us online at www.theorangecollab.com

If you've ever dreamed about going full-time in your blog or business you know that it takes a lot of hard work and dedication to accomplish. But it's more than possible! Building up confidence in yourself is one of the biggest challenges you encounter when transitioning to full-time in your business. As you prepare to go full-time your confidence in yourself will increase, but you also have to trust yourself in the process. Having a well-thought-out exit plan and some money saved up will also help you when you're ready to make that transition.

In today's episode, Tyler, and JayJay, sat down with full-time sustainable content creator Jhanneu. She's sharing her experience on how she got started with blogging and was able to transition to a full-time blogger in 2020. Tune in to listen to helpful tips on how to prepare to go full-time in your business, and to get a behind-the-scenes view of Jhanneu's perspective.

Points Worth Listening To:

• Advice for anyone who is ready to go full time in their business. (09:30)
• The importance of planning before you start a YouTube channel or blog. (10:13)
• How to make brand deals and speaking engagements a part of your income. (14:15)
• Building relationships with other creators to help benefit your business. (22:10)
• Standing up for yourself as an entrepreneur. (31:50)

Guest Info:

• Learn more about Jhanneu online at www.jhanneu.com
• Follow Jhanneu on Instagram
• Follow Jhanneu on Clubhouse
• Subscribe to Jhanneu's YouTube Channel

Links mentioned in this episode:

• Event Planning VIP Day
• Tyler's studio apartment tour video

Final Thoughts:

• Don't forget to like, review, and subscribe to the podcast.
• Follow us on Instagram @theorangecollab

• Join The Orange Collab Community on Facebook

• Connect with us online at www.theorangecollab.com

Being a black woman in business can be challenging. It seems as though we are judged by the way we wear our natural hair, the way we dress, and even the way we speak. Black women, and other women of color, face many obstacles in the business environment. It's a frustrating reality that we deal with on a constant basis.

In today's episode, Amber, Brittany, and JayJay are sharing some of their experiences as black women in business. Tune in to listen to some of their biggest frustrations and how they've dealt with situations in the workplace. They also share encouraging thoughts on how you can set boundaries with those around you.

Points Worth Listening To:

• Positive and negative experiences being a black female in business. (04:09)
• Discussion about being seen as "the angry black woman". (11:57)
• Dealing with inappropriate remarks from people you work with. (16:47)
• The difference between "code-switching" and being professional at work. (21:05)
• How imposter syndrome affects black women in business. (29:05)

Links mentioned in this episode:

• Event Planning VIP Day

Final Thoughts:

• Don't forget to like, review, and subscribe to the podcast.
• Follow us on Instagram @theorangecollab

• Join The Orange Collab Community on Facebook

• Connect with us online at www.theorangecollab.com

Making friends as an adult isn't always easy. And as entrepreneurs, we don't always have the time to start new friendships. But extending your circle as an adult can help you form impactful relationships with like-minded individuals. We can all benefit from healthy relationships that are supportive and encouraging especially if we are building a blog or business.

We sat down to discuss our different experiences when it comes to making friends as an adult and as an entrepreneur. Tune in to hear helpful tips on maintaining healthy friendships and how to be a supportive friend in return.

Points Worth Listening To:

• Finding qualities in potential friends. (06:08)
• Being intentional when finding friends. (12:05)
• Maintaining your friendships as you get older. (30:56)
• Understanding the expectations of your friends and also from yourself. (32:05)
• Knowing your love language and your friend's love language. (34:13)

Links mentioned in this episode:

• The Influencer Rate Calculator
• The Five Love Languages by Gary Chapman
• The Five Love Languages Quiz
• Orange Collab Facebook group

Final Thoughts:

• Don't forget to like, review, and subscribe to the podcast.
• Follow us on Instagram @theorangecollab

• Join The Orange Collab Community on Facebook
• Connect with us online at www.theorangecollab.com

Keeping your business tasks organized can be a tricky balancing act. Using project management software can help you stay more organized in your business. Trello, an online management tool, can help you organize your tasks and manage current business projects. With Trello, you will be able to easily view what projects are in progress, which team members are working on what tasks, and when key dates are approaching.

JayJay and Brittany are sharing their experiences with Trello and how they use it to manage their business goals and client projects. They also talk about the different ways they use Trello to help them stay organized in their personal life. Tune in to hear tips on how you can begin using an online management tool to help you in your business.

Points Worth Listening To:

• What is Trello? (07:41)
• Why you need to use a project management tool. (14:25)
• Using different Trello's features. (27:21)
• How to use Trello in your personal life. (30:27)
• Tips for online management. (37:31)

Links mentioned in this episode:

• Organize your Google Calendar
• Orange Collab Facebook group
• Trello
• Asana
• Airtable
• Evernote
• Notability

Final Thoughts:

• This podcast episode was not sponsored by Trello. All links and business mentioned are actual programs that members of The Orange Collab use. No affiliate links were used in this episode.
• Don't forget to like, review, and subscribe to the podcast.
• Follow us on Instagram @theorangecollab

• Join The Orange Collab Community on Facebook
• Connect with us online at www.theorangecollab.com

Understanding your business finances is important. But it can also be overwhelming trying to figure out how to set up and manage your business accounts. Talking to a financial advisor can help you take control of your business finances and plan for the future. A qualified financial advisor can help you make a game plan for your money and they are more accessible than you may think.

JayJay and Tyler sat down with licensed financial advisor Justyn Howard to discuss the basics of small business financing. They also share some personal experiences and some tough financial lessons learned. Tune in to hear tips on how you can improve your business and personal finances.

Points Worth Listening To:

• Figuring out when to hire a financial advisor. (01:35)
• What is an EIN and when do you need one? (03:07)
• The purpose of an EIN. (07:23)
• Starting a retirement account and figuring out how much should you contribute. (28:32)
• Advice on how to be responsible with business and personal finances. (33:02)

Links mentioned in this episode:

• The financial pyramid
• Additional financial resources
• Event Planning VIP Day

Final Thoughts:

• Don't forget to like, review, and subscribe to the podcast.
• Follow us on Instagram @theorangecollab

• Join The Orange Collab Community on Facebook
• Connect with us online at www.theorangecollab.com

We love a good book discussion. Reading is one of the ways we learn, grow, relax, and entertain ourselves. But, is one book format better than the other? Listing to and Audiobooks is convenient. Reading E-books makes your book library easily accessible. Reading a physical book is a classic experience.

Today, Brittany, Tyler, Kendra, and JayJay debate about the best book format. Tune in to listen to their arguments as they try to convince you that their format is the best way to enjoy a book.

Points Worth Listening To:

• Our favorite books within the last year. (1:03)
• Using the library to enjoy reading. (8:20)
• Buying books vs. renting them. (19:37)
• How we fit reading into our days. (22:49)
• Do audiobooks count as reading a book? (25:04)
• Closing arguments - what book format is better? (29:07)
• Final book recommendations (34:08)

Books mentioned in this episode:

• No Exit by Taylor Adams (1:14)
• More Than Enough by Elaine Welteroth (1:25)
• Homegoing by Yaa Gyasi (1:32)
• Traction Gino Wickman (1:59)
• A Promised Land by Barack Obama (7:23)
• Becoming by Michelle Obama (7:23)
• The Harry Potter series (7:44)
• Is Everyone Hanging Out Without Me by Mindy Kaling (12:50)
• The Hate U Give by Angie Thomas (15:43)
• The Autobiography of Malcolm X by Malcolm X & Alex Haley (18:55)
• EntreLeadership by Dave Ramsey (19:10)
• Greenlights by Matthew McConaughey(20:15)
• Obama: An Intimate Portrait: The Historic Presidency in Photographs by Barack Obama, & Pete Souza (21:05)
• When They Call You a Terrorist: A Black Lives Matter Memoir by Asha Bandele, Angela Y. Davis & Patrisse Khan-Cullors (34:52)
• Bron a Crime by Trevor Noah (35:33)
• The Glitter Plan by Gela Nash-Taylor, Booth Moore, & Pamela Skaist-Levy (36:15)
• A Woman Is No Man by Etaf Rum (37:42)

Links mentioned in this episode:

• Pitch Pro Academy

• Orange Collab Bookclub

Final Thoughts:

• Don't forget to like, review, and subscribe to the podcast.
• Follow us on Instagram @theorangecollab
• Join The Orange Collab Community on Facebook