Let's Talk Orange

Being a part of a diverse community is important especially if you are an influencer, blogger, or entrepreneur. Having the support of those that understand the path you're on can be life-changing. But sometimes finding a supportive community can be challenging.

Today the Orange Collabs discussing the different ways being in a community has helped them thrive in their business and personal lives. Tune in to learn about how you can find and stay engaged with supportive communities online.

Points Worth Listening To:

• Importance of finding a female BIPOC community for influencers, bloggers, and entrepreneurs. (00:53)
• How to find a community. (09:38)
• Tips on being strategic in searching for your community. (12:08)
• How to stay involved in the communities. (19:18)
• How to maximize your network. (19:32)

Links mentioned in this episode:

• Join The Orange Collab Community on Facebook

• The Influencer Rate Calculator

Final Thoughts:

• Don't forget to like, review, and subscribe to the podcast.
• Follow us on Instagram @theorangecollab

Creating content for your business can be helpful in getting your business's name out there, but it isn't always easy. Having a content strategy is simply having a plan on how you'll show up on your website and social media platforms. A content strategy can be made up of multiple steps depending on the social media platform you choose.

JayJay, Tyler, and MJ, are discussing some helpful tips on how they create content for their website and social media platforms. Tune in to hear how you can up-level your content strategy. They also share details on how to maintain a productive workflow for content creation.

Points Worth Listening To:

• What is a content strategy? (01:13)
• How to create themes for your social media platforms. (06:05)
• Staying consistent on social media platforms. (20:12)
• Workflow for posting to YouTube. (22:35)
• Repurposing content on different platforms. (37:24)

Links mentioned in this episode:

• Podcast episode on how to pick your platforms.
• Website to help with content ideas.
• Planning VIP Day
• Get help pitching with Pitch Pro Academy

Final Thoughts:

• Don't forget to like, review, and subscribe to the podcast.
• Follow us on Instagram @theorangecollab

• Join The Orange Collab Community on Facebook
• Connect with us online at www.theorangecollab.com

All businesses can benefit from starting a Facebook community. Adding a Facebook group to your business helps your customers feel as though they're part of your business through an engaged community. Active customers who enjoy the community share their like experiences with each other and with their individual audiences. They become advocates for your business.

Today, MJ and Tyler sat down with Ayana B. Pitterson, the founder of the Facebook group Thrifting Divas. She has been able to grow her Facebook community to over 78,000 members. Tune in to hear all of her tips about how you can start an engaged Facebook community that will also benefit your business. She also shares helpful tips on how to stay consistent with maintaining an active Facebook group.

Points Worth Listening To:

• How Ayana grew her Facebook group to over 78,000 members. (00:54)
• Benefits of having a Facebook community. (04:47)
• Tips on how to build a thriving Facebook group. (6:51)
• Monitoring the needs of your community. (16:24)
• Tips on consistency and planning content. (37:03)

Guest Info:

• Connect with Ayana online at www.blackwomeninresale.com
• Follow Thrifting Divas on Instagram @thriftingdivas
• Join the Thrifting Divas Facebook group

Links mentioned in this episode:

VIP Day with Events By Kirk

Creating a brand aesthetic will help your business stand out. Your aesthetic is a visual representation of your brand and you want that representation to be as positive as possible. There are a number of different ways that you can create an aesthetic. And it's a process that doesn't happen overnight.

Today on the podcast we're sharing how we created our aesthetics for our individual businesses. Tune in to hear our tips on how you can create, or even redo, your brand's aesthetic.

Points Worth Listening To:

• "The aesthetic is like the whole vibe of your page." (1:14)
• Tips on how you can discover your aesthetic. (16:34)
• "I had to allow myself this space to try out different things." (19:01)
• Tips on putting together your brands aesthetic. (24:59)

Links mentioned in this episode:

• Snag MJ's photo presets
• The DesignHer Agency
• Influencer Rate Calculator

Final Thoughts:

• Don't forget to like, review, and subscribe to the podcast.
• Follow us on Instagram @theorangecollab
• Join The Orange Collab Community on Facebook

Social media can't be the only place where you post your content. Social media is a great tool but you do not own the content that you post. At any given moment your content can be blocked, restricted, or disappear altogether. You need to house your content on platforms that you own. Platforms such as websites, podcasts, or YouTube will help protect your content.

In today's episode, we discuss all the reasons why building your brand or business on a foundational platform is beneficial. We also share how we repurpose the content we create and market that content across multiple social media platforms.

Points Worth Listening To:

• The three major foundational platforms. (1:44)
• "Pinterest is a great way to bring traffic to all of your other platforms." (3:06)
• Being consistent with your platforms. (4:57)
• Instagram is a marketing tool. (17:44)
• Being strategic about where you're showing. (26:54)
• Tips on how to pick a platform. (29:31)

Links mentioned in this episode:

• Pitch Pro Academy

Final Thoughts:

• Don't forget to like, review, and subscribe to the podcast.
• Follow us on Instagram @theorangecollab.
• Join The Orange Collab Community on Facebook
• Connect with us online at www.theorangecollab.com

Niching your content or business down can be powerful. But niching does not have to be restrictive. You can still have a lot of fun while talking about multiple things within your niche. Niching will help you narrow the audience that you're talking to and get really specific on the value that you want to provide.

In today's episode, we are talking all about the power of niching and how you can begin to niche down without feeling so restricted. Give yourself permission to narrow down and you'll begin to notice that you'll become more confident in your brand.

Points Worth Listening To:

• Niching as an entrepreneur. (3:47)
• "I think that you can have a few different niches, just make sure you're narrowing down the categories that you're talking about." (6:12)
• Thoughts on changing your niche. (9:14)
• Thoughts on only picking ONE thing. (13:34)
• Niching for the multi-passionate person. (15:16)
• Niching down, but covering several different categories. (21:08)

Links mentioned in this episode:

• Pitch Pro Academy
• Planning VIP Day

Final Thoughts:

• Don't forget to like, review, and subscribe to the podcast.
• Follow us on Instagram @theorangecollab
• Join The Orange Collab Community on Facebook
• Connect with us online at www.theorangecollab.com

Being an influencer, content creator or entrepreneur can feel like a lonely place. But online communities help us feel less alone and can really help us on our path. The Orange Collab was created for BIPOC female content creators and entrepreneurs, as a safe space to connect with each other.

Tune in to today's episode to meet each of The Orange Collabs founders. You'll also learn the meaning behind the name and how we hope to serve those in our community.

Welcome to Let's Talk Orange.

Points Worth Listening To:

• Who is The Orange Collab? (0:48)
• What does orange mean? (3:43)
• How did The Orange Collab get started? (4:27)
• "We're able to share what you need to do and how you can get ahead." (12:04)
• "We hope that we're able to change the narrative, that the path of entrepreneurship is a lonely road. Because it doesn't have to be." 15:22)

Links mentioned in this episode:

• Get involved in our community book club group.

Final Thoughts:

• Don't forget to like, review, and subscribe to the podcast.
• Follow us on Instagram @theorangecollab
• Join The Orange Collab Community on Facebook

We are the Orange Collab, a community to support, empower, and connect female Black, Indigenous, and People of Color. Let's Talk Orange is a podcast for content creators, influencers, and entrepreneurs.

Tune in each week as we share social media and business tips, industry-related advice, and have passionate discussions about things we are passionate about. If you're ready to uplevel your business or side hustle and connect with a fun community, then this is the podcast for you!

Let's Talk Orange premieres on March 17, 2021.

Connect with us:

• Don't forget to like, review, and subscribe to the podcast.
• Follow us on Instagram @theorangecollab
• Join The Orange Collab Community on Facebook
• Connect with us online at www.theorangecollab.com