Let's Talk Pricing Podcast

In this episode of Let’s Talk Pricing, host Kevin Mitchell (President of PPS) sits down with Dr. Michael Wu, Chief AI Strategist at PROS and one of the most respected voices in AI and pricing.

Together, they explore how artificial intelligence is reshaping pricing strategy, from the rise of intelligent agents to the human skills that will matter most in an AI-driven world. Dr. Wu explains what’s changed with Generative AI, predictive models, and intelligent pricing agents—and how pricers can prepare for the next wave of transformation.

🎤 Key topics include:

• Why Dr. Wu calls this moment a true (R)Evolution in pricing

• How to prepare for the limitations of Generative AI

• The future of human + machine collaboration in pricing

• The mindset shift needed to move from dashboards to predictive and generative insights

👉 Don’t miss your chance to learn directly from Dr. Wu this fall! He’ll be live at PPS profitABLE in Las Vegas, October 21–24, 2025, leading a hands-on workshop on AI-powered pricing strategy (worth 1 CPP credit) and delivering a keynote on the rise of intelligent agents.

Reserve your spot at PricingSociety.com/ppslv25

Artificial Intelligence is no longer just hype—it’s here, reshaping how companies think about pricing. In this episode of Let’s Talk Pricing, George Boretos, CEO of FutureUP and recognized Top 50 Thought Leader in AI, joins us to explore how predictive AI is already transforming pricing decisions and why now is the time for first movers to act.

We cover:

• The “AI in Pricing Paradox” and why timing matters

• Where predictive AI is making the biggest impact today

• Quick wins to start your AI-powered pricing journey

• How pricing professionals can stay relevant and confident as AI becomes more integrated

If you’re curious about how to put AI into practice—not someday, but today—this episode is for you.

As a preview of his upcoming live workshop Pricing & Sales Leadership: Bridging the Gap, Ebrahim Elebiary, CPP, joins PPS Director of Marketing & Key Accounts Angie Jackson for a candid conversation on what it takes to lead beyond the numbers. Hear how pricing professionals can align with sales, communicate value, and build the influence needed to drive measurable impact.

In this episode of Let’s Talk Pricing, PPS President Kevin Mitchell sits down with Ron Baker and Ed Kless, co-founders of THRESHOLD and two of the most influential voices on value, transformation, and enterprise.

Together, they explore the big ideas behind their latest collaborative work, A Revelation for the Transformation Economy—including why they believe we’re entering a new economic era, how professionals must evolve from technicians to guides, and what it means to design businesses around transformation rather than transactions.

Key topics include:

• Why entrepreneurs must lead the way into the Transformation Economy

• Rethinking burnout as moral injury—not exhaustion

• The limits of fee-for-service models and what healthier structures look like

• Why work-life “balance” is a false idol, and what coherence offers instead

• How to use models to reveal your values and redefine your business purpose

📖 Dive deeper: Read the full thought piece, A Revelation for the Transformation Economy, at thresholdnow.com/revelation

Guest: Mark Gilham, Vice President, Global Advisory at Enable

In this episode of Let’s Talk Pricing, Kevin Mitchell sits down with Mark Gilham to unpack how pricing leaders can elevate their role from tactical execution to true profit strategy.

Mark shares why tariff-driven pressures are reshaping pricing conversations, how pricers can build and keep influence in the boardroom, and where Generative AI fits into profit strategy.

You’ll also get a sneak peek into his upcoming workshop at the PPS Fall Conference in Las Vegas, From Tariffs to Transformation: A Hands-On Workshop in Profit Strategy and Executive Influence.

Key Takeaways:

• Why tariffs are forcing a transformation in pricing strategy

• The leap from tactical analysis to strategic influence

• Practical ways to earn credibility with executives and cross-functional partners

• Where AI really moves the needle in profit strategy

• What to expect (and be surprised by) in Mark’s live boardroom workshop

If you’re ready to sharpen your skills, boost your influence, and move your pricing career to the next level, this conversation is for you.

In this episode of Let’s Talk Pricing, PPS President Kevin Mitchell sits down with Ebrahim ElEbiary, CPP, and PPS Director of MarCom & Key Accounts Angie Jackson for a candid conversation about women in leadership—both in pricing and beyond.

Inspired by a discussion at our Dallas event, the conversation explores leadership styles, the importance of “owning your narrative,” and how women leaders navigate male-dominated industries while maintaining balance and fulfillment. Ebrahim also offers his perspective as a male ally and reflects on the unique strengths women bring to pricing and commercial strategy.

Before wrapping up, we circle back to the pricing world, connecting these leadership insights to the skills pricing professionals need to grow, lead, and influence in their organizations.

🎯 Want to go deeper?
Ebrahim will lead Pricing & Sales Leadership – Bridging the Gap as a live virtual workshop on September 12, 2025. Attendees will earn 1 CPP Credit and receive a savings code for a 2025 in-person PPS event.
Register now: https://resources.pricingsociety.com/play?pid=03e7a6d2-9a11-4be9-a2c7-c338a49225f8

In this special solo episode of Let’s Talk Pricing, PPS President and show host Kevin Mitchell recaps our Spring 2025 Conference in Dallas. Kevin reflects on standout sessions, key themes, and the energy that filled the room from start to finish. Whether you joined us in Dallas or followed along from afar, this episode brings you behind the scenes of what made this event so powerful.

Tune in to hear Kevin’s personal take on the value of community, innovation, and connection within the world of pricing—and what’s ahead for PPS this year.

Plus, a big thank-you to our attendees, sponsors, speakers, and the PPS team who helped bring it all to life.

In this episode of Let’s Talk Pricing, PPS President Kevin Mitchell is joined by Jeet Mukherjee, Chief Strategy Officer at Holden Advisors and co-author of Pricing with Confidence.

With over 25 years of experience, Jeet shares how leading firms protect margins, stay aligned across teams, and respond to tariff-related volatility with pricing strategies rooted in value—not fear.

You’ll learn:
✅ How to use value-based pricing in response to tariffs
✅ Why assessing pricing power by account changes the game
✅ How to align pricing, sales, and supply chain to protect profit and trust

Tune in before Jeet takes the stage at PPS profitABLE: Dallas!

Perfectionism can be a hidden roadblock for pricing professionals—slowing down decisions, increasing stress, and holding back innovation. In this episode of Let's Talk Pricing, we’re joined by Janelle Villiers—author, coach, and founder of Janelle Villiers Partnerships—to explore how to break free from toxic thinking, shame, and imposter syndrome.

Tune in to learn:• How perfectionism shows up in pricing roles
• Practical strategies to interrupt negative thought cycles
• How to lead with authenticity, resilience, and confidence

Whether you’re navigating internal stakeholders or feeling the pressure to get every detail right, this conversation offers powerful tools to help you move forward with clarity and compassion.

In this episode, we're joined by Juan Echeverri, Head of RGM & Commercial Planning at Holcim LATAM, and Laurent Dosogne, Co-Founder and Senior Consultant at NEXO Consulting to discuss their upcoming workshop at PPS profitABLE: Dallas — "Develop Your Revenue Growth Management Framework in 1 Day!"

They break down the critical pillars of Revenue Growth Management (RGM) and share why building a tailored, executable framework is essential for sustainable growth. Whether you're launching a new RGM team or refining an existing one, this conversation will equip you with insights to structure your strategy, align stakeholders, and bring measurable value to your organization.

🎯Highlights include:

• The core pillars of RGM — and how they apply across industries

• Why a one-day workshop can jump start real organizational clarity

• How to involve stakeholders in design and implementation for stronger buy-in

• Practical advice for teams navigating silos or internal misalignment

This is a must-listen for pricers, revenue managers, and strategic leaders ready to elevate their impact.